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Evolution Group Signs Deal with Sky Betting & Gaming

Published

3 years ago

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Reading Time: 2 minutes

 

Evolution Group announced that it has signed an agreement with Sky Betting & Gaming, part of Flutter, for the provision of Evolution’s complete, world-leading live casino service.

Sky Betting & Gaming are the latest Flutter brand to sign with Evolution following what it described at the time as “a landmark deal” to provide live casino to two of their other brands, Paddy Power and Betfair.

This latest deal will see Evolution’s live casino content launch on Sky Betting & Gaming’s brands Sky Vegas, Sky Bet and Sky Bingo. Other Sky Betting & Gaming brands include Soccer Saturday Super 6, Sky Sports Fantasy Football and ITV7, which are the UK’s most popular free-to-play sports games.

The Flutter-owned Sky umbrella gaming brand is already live with Red Tiger online slots games and is soon to re-launch NetEnt online slots too. Both Red Tiger and NetEnt are sister brands of Evolution within the Evolution Group.

“We recognise the strong performance of Evolution’s live casino portfolio and also the sheer breadth and variety of content, which is growing all the time. Sky Vegas is proud to be the UK’s most popular online Casino and we see a great opportunity in the Live Casino market. Evolution has some stand out titles in this space, such as Crazy Time and Lightning Roulette, along with an exciting 2023 roadmap so we’re delighted to be able to put their content in front of our players,” Andrew Rushgrove, Gaming MD at Sky Betting & Gaming, said.

“We are honoured to partner with yet another Flutter company, and one with such an impressive line-up of household name gaming brands. Sky Betting & Gaming delivers incredible experiences in sports betting and online gaming to millions of players across the UK. We are very much looking forward to adding to those player experiences with our world-leading live casino,” Gionata La Torre, Evolution’s Chief Executive Officer Europe, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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