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New possibilities for bookmakers: DATA.BET presents the latest addition to its esports offering – individual player markets

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New possibilities for bookmakers: DATA.BET presents the latest addition to its esports offering - individual player markets
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On 7 February 2023, tech-savvy esports data provider DATA.BET presented its new individual player markets for CS:GO at ICE London. These new markets will help operators attract esports fans and treat them to a totally unique betting experience.

Individual player markets are available for live betting on every map in CS:GO matches. Users can bet on how many kills and deaths a particular player will have at the end of the map with the Total Kills and Total Deaths markets, which function in the same way as Total Over and Total Under markets. So, if a user places a bet on Total Kills Over 20, their bet wins if the player theyā€™ve chosen racks up 21 or more frags.

Alex Kozachenko, CPO of DATA.BET: ā€œItā€™s important for us that DATA.BETā€™s partners are always the first to get access to our innovations in the esports betting arena. The team here are constantly monitoring the wants and needs of bettors, as well as tracking trends within the esports world. When combined with our technological prowess, this has allowed us to build a product thatā€™s unlike any other on the market.ā€

Ruslan Porokhniak, CMO of DATA.BET: ā€œEveryoneā€™s used to betting on the results of a whole team, but itā€™s important to keep in mind that esports fans are no less interested in how individual players perform, too. Now, bookmakers can provide this option as well! Weā€™ve added individual player markets to allow our partners to offer their customers a completely unique experience that takes them beyond betting, making them feel part of the game itself.ā€

Balkans

BEGE celebrates 15 years as Eastern Europeā€™s premier gaming expo

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BEGE celebrates 15 years as Eastern Europeā€™s premier gaming expo
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The most significant event for the gaming industry in Eastern Europe ā€“ the Balkan Entertainment & Gaming Expo (BEGE) ā€“ will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofiaā€™s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUBā€™S OFFICIAL CRASH GAME

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUBā€™S OFFICIAL CRASH GAME
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Aviator, SPRIBE’s revolutionary game, becomes the Official Crash Game of AC Milan

AC Milan is pleased to announce that, starting from the current season, the global iGaming provider SPRIBE officially joins the Rossoneri family, with Aviator as the Club’s Official Crash Game Partner.

Since its market debut in 2018, Aviator has established itself as a popular phenomenon, becoming the number one crash game worldwide with over 42 million monthly active players globally.

The partnership between AC Milan and SPRIBE combines the adrenaline of football with the dynamic gaming experience, offering fans ā€“ especially younger demographics ā€“ new opportunities for entertainment and a closer connection to the Rossoneri world.

Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”

David Natroshvili, CEO of SPRIBE, added, added: ā€œWe are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the gameā€™s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.

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Gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the gameā€™s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the countryā€™s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
ā€œThe World of Warships: LegendsĀ case study is a great example of how seasonality can significantly impact your appā€™s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
ā€œAs in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
ā€œIt is essential that app marketers forward-plan for any relevant calendar events. Itā€™s also important to note that Christmas may not be relevant for every app but if youā€™re unsure you can always try A/B testing to see what works. And keep optimising.ā€
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