Does the NBA’s 2k eSports League Help its Global Brand?

The NBA 2K eSports league is a business collaboration between the National Basketball Association (NBA) and an American video game holding company called Take-Two Interactive. The two notable companies owned by Take-Two Interactive are  Rockstar Games and 2K.

NBA 2K is a pro esports league that sees the best NBA 2K players in the world competing against each other in an officially regulated eSports league. It also happens to be the first league of its kind to be run by a professional sports league in the United States.

The question being asked here is, does the NBA’s 2K eSports league help with its global brand appeal? Find out more right here.

A brief history and a closer look at the NBA 2K League

The NBA 2K League, which is also often referred to as simply 2K League, or NBA2KL, was first announced six years ago (in 2017), and the following year saw the successful opening of the first-ever season.

A total of 22 NBA teams compete, along with several other independent eSports teams from Australia, Mexico, China, and Canada.

If you haven’t already guessed by now, the video game that teams play in the NBA 2K league is the NBA 2K basketball game – one of the most popular basketball video games in the world. The upcoming NBA 2K eSports league is just around the corner, and it will feature multiple events.

eSports is now a multi-billion dollar market, and it massively helps with the global brand appeal of the NBA. eSports is also now popular with sports betting people around the world.

Where can I bet on eSports?

You can now bet on several major eSports leagues, tournaments, and one-off events from around the world at several fully licensed sports betting sites, such as the official DAZN Bet online bookmaker.

Some of the top eSports events you can place a wager on at certain times of the year are the BLAST Premier League, the International, and The Fortnite World Cup, to name just a few.

The games that are played during these events are hit titles, such as Rainbow Six, League of Legends, Dota 2, Counter-Strike: Global Offensive, and Rocket League.

Other notable leagues/events include the North American ESL Pro League Conference, the Championship Series, the Honor of Kings International Championship, the LCK Challengers League, and the Intel Extreme Masters Qualifier, to name just a few.

Is it safe to bet on eSports events?

Yes, it’s perfectly safe to bet on any of these eSports events, but only at licensed online bookmakers that are owned and operated by trustworthy operators with excellent reputations.

Where can I watch eSports events live?

If you’re looking to watch any eSports events live as the action unfolds, you can generally do so from the online sports betting site where you placed a wager. Many of today’s best sites live stream the action, which means you can watch from your smartphone, smart TV, tablet, laptop, or desktop computer.

You can also watch eSports events on the official YouTube and Twitch video streaming websites. To gain access to live-streamed eSports events at a reputable online sports betting site, you would need to register an account, and to register an account, you must be at least 18 years of age.