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Does the NBA’s 2k eSports League Help its Global Brand?

The NBA 2K eSports League is a joint venture between Take-Two Interactive and the NBA. Will it help with the sport’s global brand? Find out right here.

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The NBA 2K eSports league is a business collaboration between the National Basketball Association (NBA) and an American video game holding company called Take-Two Interactive. The two notable companies owned by Take-Two Interactive are  Rockstar Games and 2K.

NBA 2K is a pro esports league that sees the best NBA 2K players in the world competing against each other in an officially regulated eSports league. It also happens to be the first league of its kind to be run by a professional sports league in the United States.

The question being asked here is, does the NBA’s 2K eSports league help with its global brand appeal? Find out more right here.

A brief history and a closer look at the NBA 2K League

The NBA 2K League, which is also often referred to as simply 2K League, or NBA2KL, was first announced six years ago (in 2017), and the following year saw the successful opening of the first-ever season.

A total of 22 NBA teams compete, along with several other independent eSports teams from Australia, Mexico, China, and Canada.

If you haven’t already guessed by now, the video game that teams play in the NBA 2K league is the NBA 2K basketball game – one of the most popular basketball video games in the world. The upcoming NBA 2K eSports league is just around the corner, and it will feature multiple events.

eSports is now a multi-billion dollar market, and it massively helps with the global brand appeal of the NBA. eSports is also now popular with sports betting people around the world.

Where can I bet on eSports?

You can now bet on several major eSports leagues, tournaments, and one-off events from around the world at several fully licensed sports betting sites, such as the official DAZN Bet online bookmaker.

Some of the top eSports events you can place a wager on at certain times of the year are the BLAST Premier League, the International, and The Fortnite World Cup, to name just a few.

The games that are played during these events are hit titles, such as Rainbow Six, League of Legends, Dota 2, Counter-Strike: Global Offensive, and Rocket League.

Other notable leagues/events include the North American ESL Pro League Conference, the Championship Series, the Honor of Kings International Championship, the LCK Challengers League, and the Intel Extreme Masters Qualifier, to name just a few.

Is it safe to bet on eSports events?

Yes, it’s perfectly safe to bet on any of these eSports events, but only at licensed online bookmakers that are owned and operated by trustworthy operators with excellent reputations.

Where can I watch eSports events live?

If you’re looking to watch any eSports events live as the action unfolds, you can generally do so from the online sports betting site where you placed a wager. Many of today’s best sites live stream the action, which means you can watch from your smartphone, smart TV, tablet, laptop, or desktop computer.

You can also watch eSports events on the official YouTube and Twitch video streaming websites. To gain access to live-streamed eSports events at a reputable online sports betting site, you would need to register an account, and to register an account, you must be at least 18 years of age.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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