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Does the NBA’s 2k eSports League Help its Global Brand?

The NBA 2K eSports League is a joint venture between Take-Two Interactive and the NBA. Will it help with the sport’s global brand? Find out right here.

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The NBA 2K eSports league is a business collaboration between the National Basketball Association (NBA) and an American video game holding company called Take-Two Interactive. The two notable companies owned by Take-Two Interactive are  Rockstar Games and 2K.

NBA 2K is a pro esports league that sees the best NBA 2K players in the world competing against each other in an officially regulated eSports league. It also happens to be the first league of its kind to be run by a professional sports league in the United States.

The question being asked here is, does the NBA’s 2K eSports league help with its global brand appeal? Find out more right here.

A brief history and a closer look at the NBA 2K League

The NBA 2K League, which is also often referred to as simply 2K League, or NBA2KL, was first announced six years ago (in 2017), and the following year saw the successful opening of the first-ever season.

A total of 22 NBA teams compete, along with several other independent eSports teams from Australia, Mexico, China, and Canada.

If you haven’t already guessed by now, the video game that teams play in the NBA 2K league is the NBA 2K basketball game – one of the most popular basketball video games in the world. The upcoming NBA 2K eSports league is just around the corner, and it will feature multiple events.

eSports is now a multi-billion dollar market, and it massively helps with the global brand appeal of the NBA. eSports is also now popular with sports betting people around the world.

Where can I bet on eSports?

You can now bet on several major eSports leagues, tournaments, and one-off events from around the world at several fully licensed sports betting sites, such as the official DAZN Bet online bookmaker.

Some of the top eSports events you can place a wager on at certain times of the year are the BLAST Premier League, the International, and The Fortnite World Cup, to name just a few.

The games that are played during these events are hit titles, such as Rainbow Six, League of Legends, Dota 2, Counter-Strike: Global Offensive, and Rocket League.

Other notable leagues/events include the North American ESL Pro League Conference, the Championship Series, the Honor of Kings International Championship, the LCK Challengers League, and the Intel Extreme Masters Qualifier, to name just a few.

Is it safe to bet on eSports events?

Yes, it’s perfectly safe to bet on any of these eSports events, but only at licensed online bookmakers that are owned and operated by trustworthy operators with excellent reputations.

Where can I watch eSports events live?

If you’re looking to watch any eSports events live as the action unfolds, you can generally do so from the online sports betting site where you placed a wager. Many of today’s best sites live stream the action, which means you can watch from your smartphone, smart TV, tablet, laptop, or desktop computer.

You can also watch eSports events on the official YouTube and Twitch video streaming websites. To gain access to live-streamed eSports events at a reputable online sports betting site, you would need to register an account, and to register an account, you must be at least 18 years of age.

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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