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Does the NBA’s 2k eSports League Help its Global Brand?

The NBA 2K eSports League is a joint venture between Take-Two Interactive and the NBA. Will it help with the sport’s global brand? Find out right here.

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The NBA 2K eSports league is a business collaboration between the National Basketball Association (NBA) and an American video game holding company called Take-Two Interactive. The two notable companies owned by Take-Two Interactive are  Rockstar Games and 2K.

NBA 2K is a pro esports league that sees the best NBA 2K players in the world competing against each other in an officially regulated eSports league. It also happens to be the first league of its kind to be run by a professional sports league in the United States.

The question being asked here is, does the NBA’s 2K eSports league help with its global brand appeal? Find out more right here.

A brief history and a closer look at the NBA 2K League

The NBA 2K League, which is also often referred to as simply 2K League, or NBA2KL, was first announced six years ago (in 2017), and the following year saw the successful opening of the first-ever season.

A total of 22 NBA teams compete, along with several other independent eSports teams from Australia, Mexico, China, and Canada.

If you haven’t already guessed by now, the video game that teams play in the NBA 2K league is the NBA 2K basketball game – one of the most popular basketball video games in the world. The upcoming NBA 2K eSports league is just around the corner, and it will feature multiple events.

eSports is now a multi-billion dollar market, and it massively helps with the global brand appeal of the NBA. eSports is also now popular with sports betting people around the world.

Where can I bet on eSports?

You can now bet on several major eSports leagues, tournaments, and one-off events from around the world at several fully licensed sports betting sites, such as the official DAZN Bet online bookmaker.

Some of the top eSports events you can place a wager on at certain times of the year are the BLAST Premier League, the International, and The Fortnite World Cup, to name just a few.

The games that are played during these events are hit titles, such as Rainbow Six, League of Legends, Dota 2, Counter-Strike: Global Offensive, and Rocket League.

Other notable leagues/events include the North American ESL Pro League Conference, the Championship Series, the Honor of Kings International Championship, the LCK Challengers League, and the Intel Extreme Masters Qualifier, to name just a few.

Is it safe to bet on eSports events?

Yes, it’s perfectly safe to bet on any of these eSports events, but only at licensed online bookmakers that are owned and operated by trustworthy operators with excellent reputations.

Where can I watch eSports events live?

If you’re looking to watch any eSports events live as the action unfolds, you can generally do so from the online sports betting site where you placed a wager. Many of today’s best sites live stream the action, which means you can watch from your smartphone, smart TV, tablet, laptop, or desktop computer.

You can also watch eSports events on the official YouTube and Twitch video streaming websites. To gain access to live-streamed eSports events at a reputable online sports betting site, you would need to register an account, and to register an account, you must be at least 18 years of age.

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Slotmill live with ComeOn Group

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Slotmill is pleased to announce the launch of its award-winning casino games across ComeOn Group’s portfolio of brands under the Swedish licence. The first batch of Slotmill games was launched earlier in the month and there will be a sequential roll-out of the full Slotmill game portfolio to enrich the player experience of ComeOn’s brand in the Swedish market. ComeOn Group was established in 2008 and is one of the largest, tier 1 online operators in Sweden and their services are powered by their proprietary platform across sports and casino, offering their customers best in class entertainment experiences.

Andreas Ternström, Chief Commercial Officer at Slotmill commented;

”We are extremely proud that ComeOn has chosen to add Slotmill as a trusted supplier. ComeOn has a strong market position and are known for innovation, social responsibility and for providing the best possible player experience.”

Greg Kett, Director of Casino at ComeOn continued;

“We are thrilled over the partnership with Slotmill in particular as their focus on quality and innovation resonates perfectly with that of ComeOn. Slotmill has a solid reputation for providing fun and exciting games which we are convinced will be well received by our player base.”

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Embark on a Babylonian journey in Law of Gilgamesh by Elysium Studios

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Having already raised the bar in terms of what players can expect from an online casino game, this month Elysium Studios – Driven by Swintt are back with an almighty bang for what promises to be one of their most ambitious slot adventures to date in Law of Gilgamesh.

Taking players on a majestic journey through ancient Mesopotamia, Law of Gilgamesh is an exciting cluster pays slot that boasts cascading reels and maximum wins of up to 10,188.50 x the bet. Unique symbols to appear in the game include relics from the Sumerian kingdom like stone lions, rams and bulls plus the goddess Ishtar, the warrior Enkidu and the fabled king Gilgamesh himself.

Each of these last three legendary figures has the power to rain down special modifiers on the reels if enough matching symbols are collected to trigger their unique ability. Gilgamesh will add wilds to random reel positions, Enkidu will slash and remove a huge “X” of symbols and Ishtar will destroy all low value symbols and replace them with high value ones, each starting a new re-spin.

Should players be fortunate enough to land three or more free spins icons, not only will they receive a minimum of 7 Free Spins, but each spin will also begin with the one of those aforementioned abilities activated. On top of that, if they trigger another power in the same spin, their multiplier will increase by one and they can also land extra free spins to prolong the feature.

Equally as epic, if players can successfully collect three or more scatter symbols during the base game, they’ll be given the opportunity to climb the awe-inspiring Tower of Babel in the Tower Bonus. Here they’ll be prompted to select a door to reveal either a prize multiplier or an arrow that’ll move them one floor higher, with bigger and better rewards available the further they climb!

David Mann, Chief Executive Officer at Swintt, said: “Make no mistake about it, Law of Gilgamesh is a hugely ambitious entry in the Swintt’s Elysium Studios catalogue. Featuring breath-taking visuals, engaging features and a cascading reels mechanic that’ll keep players coming back for more, the game really will be an epic addition to any operator’s line-up.”

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Homa appoints Devin Radford as VP of Business Development

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Homa appoints Devin Radford as VP of Business Development
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Homa, a global mobile game publisher, is pleased to announce the appointment of Devin Radford as its new VP of Business Development. With 18 years of experience in business development in key companies in the video game, entertainment, and mobile advertising industries, Devin is set to make significant contributions at Homa.

Devin arrives at Homa after a successful 3.5-year tenure at OneTeam Partners where he served as SVP of Games leading the video game licensing business across 8 professional sports players associations, including NFLPA, MLBPA, MLSPA, NWSLPA, WNBPA, and more. Before that, he spent 8 years in executive Business Development roles at The Walt Disney Company and Twentieth Century Fox’s game division, FoxNext. During his time at Twentieth Century Fox/FoxNext, Devin served as VP of Business Development contributing to a licensed games portfolio that generated over $1b in total revenue by establishing partnerships with best-in-class developers for games like Avatar: Frontiers of Pandora, Family Guy: The Quest for Stuff, and Animation Throwdown: The Quest for Cards. Furthermore, Devin played a key role in transforming Fox’s video game business from licensed games to becoming a leader in original game development and publishing culminating in the release of Marvel Strike Force.

With his extensive expertise and proven track record, Devin will enhance and strengthen Homa’s game developer ecosystem. He will spearhead the development and execution of strategic partnerships, collaborating with world-class studios to support Homa’s mission of developing enduring games enjoyed by millions. He will also define and manage a dynamic pipeline to secure global mobile gaming publishing deals and forge new alliances with leading studios, working closely with the Product Strategy and Corporate Development teams, among others.

In the words of Henry Lowenfels, President and CBO at Homa: “We are building something massive here at Homa, and it starts with strategic partnerships and a world-class studio ecosystem. We’re excited to welcome Devin to the team and leverage his strong network and expertise to continue growing our business”.

“I’m truly excited to join Homa at this pivotal moment in its growth trajectory and to collaborate with such a seasoned team. I look forward to connecting with the best studios that can contribute to Homa’s mission of providing audiences with amazing gaming experiences,” added Devin Radford, VP of Business Development at Homa.

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