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The Challenges of Bridging the Gaming and iGaming Gap

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With both forms of interactive entertainment experiencing their highest points yet, gaming and iGaming are still far from a visible plateau. As two parts of a digital market, they both illustrate fundamental differences, but they also experience undeniable crossover. Actually taking advantage of this crossover can be complicated, however, with key differences holding back what could potentially be a lucrative combination. Looking at the stats and the challenges, it’s clear there is something to be found here, but how could it come about?

Not Always a Young Man’s Game

As much as gaming is thought to be the primary domain of young men, the statistics show otherwise. A recent study of thousands of American and UK gamers by ExpressVPN found that the average age of gamers is incredibly broad, falling between players in their late 20s to their early 40s. The gap between women and men has been similarly unexpected, with 72% of men self-describing gamers versus 49% of women. In terms of games, the most popular for both sides was the Call of Duty series.

Turning now to iGaming, a study from Time2Play found that most players have similar ages between their late 30s and early 40s. Looking at inclusion, another study found that around 33% of men in Great Britain had gambled online in the last 12 months, versus 24% of women. In terms of games, there is again a lot of popularity, with both sexes turning to roulette as their go-to.

Finding Common Ground

Looking at these statistics, the inevitable question arises of what can be done to cater to men and women of all age grounds who enjoy both video games, and casino titles. With so much shared ground, there has to be a way to leverage one side to the other, and online casinos have been experimenting with the combination for years.

Video games, enjoying a long legacy on the digital front, as well as having much larger budgets than individual casino games, inevitably serve as much stronger starting points. You’ll often see translations like Tomb Raider and Resident Evil made into slot games, for example, thanks to having long stories and many titles to draw from.

Moving in the opposite direction from casino games to video games is possible on a broader scale, but it’s harder to leverage for individual properties. Video games based on casino titles tend to be generic, without themes of trademarks to go alongside them. Even the big names like Gonzo from Gonzo’s quest haven’t stepped out far, and this is unlikely to change.

Given these elements, it seems like the best combination of casino and video games would be to adapt the most popular video games towards the most popular, or best-suited, casino titles. As explored at Bloody-Disgusting, this has been tried many times in pachinko, with standout examples of Silent Hill and Resident Evil. Representation in the west is often lacking, however, especially when it comes to the big and obvious names.

Ultimately, the ripest game for exploration would have to be Call of Duty. Since the game has offered levels set in casinos before, this would be a more natural fit than most, though it seems a game like this would struggle to integrate with the most popular casino game of roulette. While a themed release would be possible, the most suitable combination would instead likely be found in slots, with bonus games taken from the series’ history.

The big takeaway here is that while there is so much shared between gaming and iGaming, finding a way to combine the two areas is tricky at best. While there’s no doubt multimedia and franchising pushes will further attempt, so far there’s been no killer apps to keep both sides happy. As for what comes next, unexplored potential in VR and AR could hold an answer, but only time will tell if this proves true.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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