Connect with us
Get exclusive access to the iGaming Trends Report 2025 for free – a data-driven analysis designed to give forward-thinking leaders the insights needed to stay ahead.

Gaming

MAJOR STUDY INTO GAMBLING REVEALS ONE IN TEN ARE PLANNING TO BET MORE AT CHELTENHAM FESTIVAL THIS YEAR THAN IN 2022

Published

on

Affordability crisis for gambling industry as rising cost of living causes half of active UK gamblers to reduce spend
Reading Time: 3 minutes

More than one in ten gamblers plan to bet more at the Cheltenham Festival this year than they did last year. In an extensive survey of British gamblers conducted by Online Betting Guide (OLBG) and YouGov, the signs are that some people may be keeping reserves back to wager on a big event where they may get more bang for their buck.

Over 1,000 gamblers across the country took part in the survey commissioned by affiliate site OLBG to look into the habits of those who bet.

And as horse racing’s biggest week, the Cheltenham Festival, arrives this week, the signs are that some people are changing their usual habits.

Asked about how much they would gamble in 2023 as a whole compared to 2022, 7% said they are planning to gamble more this year than over the previous 12 months.

The majority – 69% – say they will stake the same as they have done before with only 10% suggesting they would gamble less this year.

More money is staked on Cheltenham than in any other week of the horse racing calendar and when the excitement kicks off on Tuesday 14 March, British punters are unlikely to be reserved when it comes to staking their cash.

Only just over half those surveyed didn’t bet on the Festival last year and don’t plan to this year – showing what a huge event this is for regular gamblers.

6% who didn’t bet last year say they intend to get involved this time round, changing their previous habits.

Of those who bet on Cheltenham races in 2022, 11% of respondents said they are planning to spend more in 2022.

That ratio more than doubles in London, where one in four (26%) are planning to spend more, compared to the Midlands, where that figure drops to just 3%. Keeping to the same spending accounts for 23% overall, with just 9% suggesting they would rein things in and bet a smaller amount.

Overall, more than one in five Londoners are preparing to bet more in general in 2023 (22%). Across the country, the highest rates of those planning to spend more are in the 18-24 and 25-34 age groups.

OLBG spokesperson Richard Moffat said: “To see some gamblers preparing to spend more this year, or even betting on Cheltenham when they haven’t before, suggests that the excitement of the Cheltenham Festival is as strong as ever.”

Overall Gambling 2023 compared to 2022

7% plan to gamble more this year

69% plan to gamble about the same

10% plan to gamble less this year

14% don’t know

Cheltenham Festival Gambling 2023

11% plan to gamble more at Cheltenham this year than they did last year

10% plan to gamble less at Cheltenham this year than they did last year

23% plan to gamble about the same this year at Cheltenham as to last year

6% didn’t bet on Cheltenham last year but plan to this year

50% didn’t bet on Cheltenham last year and don’t plan to this year

 

Plans for gambling in 2023 compared to 2022

How would you compare the amount you plan to spend on gambling in 2023 to the amount spent in 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Gamble more

6.87

6.12

2.72

2.32

22.08

6.07

7.63

7.6

2.73

0

Gamble the same

69.06

66.43

72.87

75.56

57.4

73.13

68.78

65.96

73.54

66.6

Gamble less

9.98

13.08

10.22

12.85

3.11

7.33

9.52

13.11

13.16

6.25

Don’t know

14.09

14.38

14.18

9.27

17.41

13.48

14.06

13.33

10.57

27.14

 

Betting on the Cheltenham Festival during 2023 compared to 2022

Which one of the following statements best describe your plans for betting on the Cheltenham Festival this year compared to 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Bet last year and plan to bet more this year

11.04

9.42

3.47

10.3

26.03

10.31

11.3

15.20

6.57

12.41

Bet last year and plan to bet the same this year

9.76

9.76

6.8

9.53

12.56

6.6

8.86

9.52

16.03

12.39

Bet last year and plan to bet the same this year

23.12

23.37

22.1

30.16

12.42

27.37

23.11

16.98

25.03

26.98

Did not bet last year but plan to bet this year

5.82

5.65

9.66

3.59

4.63

6.41

6.19

3.8

4.78

3.22

Did not bet last year and plan not to bet this year

50.27

51.8

57.98

46.42

44.36

49.31

50.55

54.51

47.59

44.99

 

The full OLBG/YouGov survey can be accessed here: https://www .olbg .com/news/gambling-study-reveals-one-ten-are-planning-bet-more-cheltenham-festival

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1007 UK Gamblers. Fieldwork was undertaken between 23rd February – 2nd March 2023.  The survey was carried out online. The figures have been weighted and are representative of all UK Gamblers (aged 18+).

Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

Published

on

Reading Time: < 1 minute

Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

Continue Reading

Conferences in Europe

Gamecity Hamburg connects Decision Makers from International Studios with new “Portside Game Assembly” Conference Format

Published

on

Reading Time: 2 minutes

Gamecity Hamburg announces the premiere of the “Portside Game Assembly” (PSGA) for June 27, 2025. The new B2B conference format focuses on networking and the exchange of learnings between leading international indie game studios. Portside Game Assembly enables studio heads and decision-makers to exchange knowledge in a confidential setting in extraordinary locations of Hamburg, around the harbor – and on the water.

“The idea for Portside Game Assembly was born out of conversations with studio heads and managers from Hamburg and around Europe. Anyone navigating an indie studio through the games market benefits greatly from exchanging learnings with other decision-makers facing similar challenges. With a curated guest list and a focus on impulse talks and roundtables, PSGA will offer studio leads contacts and discussions which are highly relevant to their work and current developments in the industry,” explains Margarete Schneider, Project Manager at Gamecity Hamburg.

“The heart of PSGA is the conference, which will be held on a ship sailing through the Hamburg harbor and to which we welcome attendees from all over Europe and beyond. The conference will be complemented by a networking brunch and two evening events, which invite PSGA participants to meet the vibrant and diverse Hamburg games scene,” adds Dennis Schoubye, Head of Gamecity Hamburg.

The conference program for decision-makers at game studios

On June 27, 2025, the first Portside Game Assembly will kick off with a networking brunch.

Afterwards, the studio managers and decision makers will enter the conference ship, which offers three decks for keynote speeches, roundtables and networking, including a cruise through the famous Hamburg harbor.

Studio managers and decision-makers from the following studios are already attending:

  • bippinbits (Dome Keeper, PVKK: Planetenverteidigungskanonenkommandant) / Germany
  • Ghost Ship Publishing (Deep Rock Galactic) / Denmark
  • Indoor Astronaut (Unrailed 1 & 2) / Switzerland
  • Landfall Games (Content Warning, Totally Accurate Battle Simulator) / Sweden
  • mooneye studios (Lost Ember) / Germany
  • Maschinen-Mensch (Curious Expedition 1 & 2, Mother Machine, Codecks) / Germany
  • Overhype Studios (Battle Brothers, Menace) / Germany
  • Rockfish Games (Everspace 1 & 2) / Germany
  • Torpor Games (Suzerain) / Germany

Leads and executives from established indie game studios can register to take part in the Portside Game Assembly via our registration form.

Networking events as part of the Portside Game Assembly

The evening closing event “Games Industry Party” brings conference guests and other members of the games industry together for networking with cool drinks and snacks. Tickets for the Indie Networking Brunch and the Games Industry Party are available separately for non-conference attendees and will go on sale at a later time.

On the evening before, June 26, 2025, there will be an “Opening Mixer” with a panoramic view over Hamburg’s famous St. Pauli district in the Astra Tower, at Bytro Labs office. Portside Game Assembly participants and contacts from the games industry in Hamburg will be invited.

Registration for studios and participants

The conference itself is aimed exclusively at studio managers and decision-makers from internationally successful indie game studios. To enable a curated selection of participants, there will be no direct ticket sales, but studios can register for participation here: registration form.

The conference ticket includes the Opening Mixer event the evening before, access to the Networking Brunch, the main Conference and the Games Industry Party for a total of 189 euros.

Continue Reading

Asia

Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization

Published

on

Reading Time: 2 minutes

Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.

The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Creating Value for Developers and Gamers

ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.

“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”

T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”

The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.