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MAJOR STUDY INTO GAMBLING REVEALS ONE IN TEN ARE PLANNING TO BET MORE AT CHELTENHAM FESTIVAL THIS YEAR THAN IN 2022

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Affordability crisis for gambling industry as rising cost of living causes half of active UK gamblers to reduce spend
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More than one in ten gamblers plan to bet more at the Cheltenham Festival this year than they did last year. In an extensive survey of British gamblers conducted by Online Betting Guide (OLBG) and YouGov, the signs are that some people may be keeping reserves back to wager on a big event where they may get more bang for their buck.

Over 1,000 gamblers across the country took part in the survey commissioned by affiliate site OLBG to look into the habits of those who bet.

And as horse racingā€™s biggest week, the Cheltenham Festival, arrives this week, the signs are that some people are changing their usual habits.

Asked about how much they would gamble in 2023 as a whole compared to 2022, 7% said they are planning to gamble more this year than over the previous 12 months.

The majority – 69% – say they will stake the same as they have done before with only 10% suggesting they would gamble less this year.

More money is staked on Cheltenham than in any other week of the horse racing calendar and when the excitement kicks off on Tuesday 14 March, British punters are unlikely to be reserved when it comes to staking their cash.

Only just over half those surveyed didnā€™t bet on the Festival last year and donā€™t plan to this year – showing what a huge event this is for regular gamblers.

6% who didnā€™t bet last year say they intend to get involved this time round, changing their previous habits.

Of those who bet on Cheltenham races in 2022, 11% of respondents said they are planning to spend more in 2022.

That ratio more than doubles in London, where one in four (26%) are planning to spend more, compared to the Midlands, where that figure drops to just 3%. Keeping to the same spending accounts for 23% overall, with just 9% suggesting they would rein things in and bet a smaller amount.

Overall, more than one in five Londoners are preparing to bet more in general in 2023 (22%). Across the country, the highest rates of those planning to spend more are in the 18-24 and 25-34 age groups.

OLBG spokesperson Richard Moffat said: ā€œTo see some gamblers preparing to spend more this year, or even betting on Cheltenham when they havenā€™t before, suggests that the excitement of the Cheltenham Festival is as strong as ever.ā€

Overall Gambling 2023 compared to 2022

7% plan to gamble more this year

69% plan to gamble about the same

10% plan to gamble less this year

14% donā€™t know

Cheltenham Festival Gambling 2023

11% plan to gamble more at Cheltenham this year than they did last year

10% plan to gamble less at Cheltenham this year than they did last year

23% plan to gamble about the same this year at Cheltenham as to last year

6% didnā€™t bet on Cheltenham last year but plan to this year

50% didnā€™t bet on Cheltenham last year and donā€™t plan to this year

 

Plans for gambling in 2023 compared to 2022

How would you compare the amount you plan to spend on gambling in 2023 to the amount spent in 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Gamble more

6.87

6.12

2.72

2.32

22.08

6.07

7.63

7.6

2.73

0

Gamble the same

69.06

66.43

72.87

75.56

57.4

73.13

68.78

65.96

73.54

66.6

Gamble less

9.98

13.08

10.22

12.85

3.11

7.33

9.52

13.11

13.16

6.25

Donā€™t know

14.09

14.38

14.18

9.27

17.41

13.48

14.06

13.33

10.57

27.14

 

Betting on the Cheltenham Festival during 2023 compared to 2022

Which one of the following statements best describe your plans for betting on the Cheltenham Festival this year compared to 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Bet last year and plan to bet more this year

11.04

9.42

3.47

10.3

26.03

10.31

11.3

15.20

6.57

12.41

Bet last year and plan to bet the same this year

9.76

9.76

6.8

9.53

12.56

6.6

8.86

9.52

16.03

12.39

Bet last year and plan to bet the same this year

23.12

23.37

22.1

30.16

12.42

27.37

23.11

16.98

25.03

26.98

Did not bet last year but plan to bet this year

5.82

5.65

9.66

3.59

4.63

6.41

6.19

3.8

4.78

3.22

Did not bet last year and plan not to bet this year

50.27

51.8

57.98

46.42

44.36

49.31

50.55

54.51

47.59

44.99

 

The full OLBG/YouGov survey can be accessed here: https://www .olbg .com/news/gambling-study-reveals-one-ten-are-planning-bet-more-cheltenham-festival

All figures, unless otherwise stated, are from YouGov Plc.Ā  Total sample size was 1007 UK Gamblers. Fieldwork was undertaken between 23rd February – 2nd March 2023.Ā  The survey was carried out online. The figures have been weighted and are representative of all UK Gamblers (aged 18+).

Gaming

BGAMING DONATES $5,000 TO UKRAINE CHARITY FOLLOWING ICE LONDON PLEDGE

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iGaming content providerĀ BGamingĀ has donated $5,000 to UNITED24, a charity raising money for medical aid and critical needs in Ukraine.

At this yearā€™s ICE London, the fast-growing firm gave visitors the chance to receive merchandise featuring designs by renowned London artist Thumbs.

As an alternative they pledged to give $50 to the charity instead, which more than 70 generous partners opted to take up.

After boosting the final amount,Ā BGamingĀ has now pledged to continue its fundraising drive at IGB Live! Amsterdam, SBC Barcelona, andĀ SiGMAĀ Malta later this year as part of a commitment to ā€˜create positive changeā€™.

UNITED24 was set up by the Ukrainian government to provide a secure platform for donors to raise funds for medical aid, defence and demining and rebuilding Ukraine.

Currently, they are running two medical aid projects which seek to raise money for more urgently needed ambulances in the war-torn country.

At the time of writing, it is estimated more than 8,000 civilians have been killed in the conflict, while more than 13,300 are believed to have been injured.

CatherineĀ Puteiko, CMO ofĀ BGaming,Ā said:Ā ā€œSmall acts of kindness can have a big impact on the world, from caring for others to creating positive change.Ā BGaming’sĀ recent charity initiative at the ICE London exhibition was a shining example of this ethos.

ā€œOur partners had the option to donate to a worthy cause or receive our branded merchandise, and we’re thrilled to share that this simple initiative raised 5000 dollars for victims of war in Ukraine. Let’s continue to think big and act small to make a positive impact on the lives of others!ā€

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PRESS STATEMENT OF PAGCOR REGARDING OFFSHORE GAMING OPERATIONS

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Senate Ways and Means Committee Chairman Sherwin Gatchalian presented the chairmanā€™s report which cited that the risks of allowing the continuous operations of offshore gaming operations outweigh their benefits to the country. Citing R.A. No. 11590, he further states that offshore gaming should be shutdown, now that there is no third-party auditor monitoring their income.

The Philippine Amusement and Gaming Corporation (PAGCOR) would like to reiterate its firm commitment to uphold the integrity of the gaming industry in the Philippines, including offshore gaming.

After determination of Global ComRCIā€™s default in its obligations and commission of unlawful acts under R.A. No. 9184, a Notice of Decision to Terminate the Consultancy Contract was served to third-party auditor Global ComRCI on March 9, 2023, effective upon thirty (30) days from receipt thereof.

PAGCOR is now in the process of engaging a capable and reputable third-party auditor who can independently and accurately conduct verification of the offshore gaming licenseesā€™ gross gaming revenues.

Further, PAGCOR reassures the public that to maintain the integrity of regulated gaming in the country, the state-run firm will not hesitate to impose appropriate sanctions or penalties to erring licensees or service providers. We will ensure that all revenues from regulated gaming will continue to support the governmentā€™s nation-building efforts and uplift the lives of Filipinos.

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Gaming

OnAir Entertainmentā„¢: Flexibility of more providers vs. Exclusivity with a single provider

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OnAirĀ Entertainmentā„¢ļø, the go-to live casino games provider, has added their voice to theĀ increasing industry concern regarding the negative impact of exclusivity deals within the live casino space.

There has been a growing discussion around the impact of exclusivity deals on operators and platforms, with OnAir Entertainmentā„¢ believing that one supplier setups create several limitations for operators.Ā Limitations arising from exclusivity push players to find additional options from more diversified live casino offerings.Ā Itā€™s known that players prefer websites with more content choice, allowing them to search for the games they want to play ā€“ player freedom is vital to maximizing cross-sell and therefore increasing platform revenue.

Do exclusivity agreements truly fulfil the promises and needs of the industry? Markets need to change rapidly, adapting to new and more restrictions on operators, which requires sufficient flexibility and creativity.Ā Can an agreement set in stone, determined by a single supplier and based on a rigid commercial model, be flexible to a regulatory landscape that is constantly shifting and help operators to be competitive?

Given the global nature of the biggest operators, multi-supplier deals also mean that they can test out different games across markets and not be forced to stick with one product globally. Less exclusive deals allow operators to be much more agile when operating internationally, as localization needs must not be ignored. A key part of OnAir Entertainmentā€™sā„¢ product offering is the ability to input customizable elements within their digitally branded and localised environments so that operators can reinforce and scale their brand together with OnAir Entertainmentā€™sā„¢ tech. While also using reasonable commercial terms so our operators can test audienceĀ response in branded environments with low risk before committing toĀ more sizeable projects.

There is no doubt that the variety of live casino suppliers continues to grow, causing increased industry competition and that this competition pushes continued innovation within the iGaming industry.Ā  It is this belief in constant innovation that is at the core of all OnAir Entertainmentā€™sā„¢ operations. By continuously developing improvements in UI design, 3D animations, allowing for localization and the incorporation of brandable elements – OnAir Entertainmentā„¢ hopes to increase user engagement and player experience.

Seval Alev Kaya, Director of Business Development at OnAir Entertainmentā„¢, saidĀ ā€œInnovation is at the heart of our operations, and our main priority is to provide maximum flexibility for our clients. Operator differentiation is directly linked to content diversity and harmony. We see that many operators are trying to widen their audience by adding more casino vendors, especially in live casino space in order to reduce the need for a single vendor that comes with unfavourable terms, high costs, and limitations. We are the alternative solution with a service-minded approach, invested in our clientā€™s growth.ā€

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