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MAJOR STUDY INTO GAMBLING REVEALS ONE IN TEN ARE PLANNING TO BET MORE AT CHELTENHAM FESTIVAL THIS YEAR THAN IN 2022

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Affordability crisis for gambling industry as rising cost of living causes half of active UK gamblers to reduce spend
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More than one in ten gamblers plan to bet more at the Cheltenham Festival this year than they did last year. In an extensive survey of British gamblers conducted by Online Betting Guide (OLBG) and YouGov, the signs are that some people may be keeping reserves back to wager on a big event where they may get more bang for their buck.

Over 1,000 gamblers across the country took part in the survey commissioned by affiliate site OLBG to look into the habits of those who bet.

And as horse racing’s biggest week, the Cheltenham Festival, arrives this week, the signs are that some people are changing their usual habits.

Asked about how much they would gamble in 2023 as a whole compared to 2022, 7% said they are planning to gamble more this year than over the previous 12 months.

The majority – 69% – say they will stake the same as they have done before with only 10% suggesting they would gamble less this year.

More money is staked on Cheltenham than in any other week of the horse racing calendar and when the excitement kicks off on Tuesday 14 March, British punters are unlikely to be reserved when it comes to staking their cash.

Only just over half those surveyed didn’t bet on the Festival last year and don’t plan to this year – showing what a huge event this is for regular gamblers.

6% who didn’t bet last year say they intend to get involved this time round, changing their previous habits.

Of those who bet on Cheltenham races in 2022, 11% of respondents said they are planning to spend more in 2022.

That ratio more than doubles in London, where one in four (26%) are planning to spend more, compared to the Midlands, where that figure drops to just 3%. Keeping to the same spending accounts for 23% overall, with just 9% suggesting they would rein things in and bet a smaller amount.

Overall, more than one in five Londoners are preparing to bet more in general in 2023 (22%). Across the country, the highest rates of those planning to spend more are in the 18-24 and 25-34 age groups.

OLBG spokesperson Richard Moffat said: “To see some gamblers preparing to spend more this year, or even betting on Cheltenham when they haven’t before, suggests that the excitement of the Cheltenham Festival is as strong as ever.”

Overall Gambling 2023 compared to 2022

7% plan to gamble more this year

69% plan to gamble about the same

10% plan to gamble less this year

14% don’t know

Cheltenham Festival Gambling 2023

11% plan to gamble more at Cheltenham this year than they did last year

10% plan to gamble less at Cheltenham this year than they did last year

23% plan to gamble about the same this year at Cheltenham as to last year

6% didn’t bet on Cheltenham last year but plan to this year

50% didn’t bet on Cheltenham last year and don’t plan to this year

 

Plans for gambling in 2023 compared to 2022

How would you compare the amount you plan to spend on gambling in 2023 to the amount spent in 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Gamble more

6.87

6.12

2.72

2.32

22.08

6.07

7.63

7.6

2.73

0

Gamble the same

69.06

66.43

72.87

75.56

57.4

73.13

68.78

65.96

73.54

66.6

Gamble less

9.98

13.08

10.22

12.85

3.11

7.33

9.52

13.11

13.16

6.25

Don’t know

14.09

14.38

14.18

9.27

17.41

13.48

14.06

13.33

10.57

27.14

 

Betting on the Cheltenham Festival during 2023 compared to 2022

Which one of the following statements best describe your plans for betting on the Cheltenham Festival this year compared to 2022?

 

Answer

All

North

Midlands

East

London

South

England (NET)

Wales

Scotland

NI

Unweighted Base

1,007

250

148

86

128

203

815

53

106

33

Bet last year and plan to bet more this year

11.04

9.42

3.47

10.3

26.03

10.31

11.3

15.20

6.57

12.41

Bet last year and plan to bet the same this year

9.76

9.76

6.8

9.53

12.56

6.6

8.86

9.52

16.03

12.39

Bet last year and plan to bet the same this year

23.12

23.37

22.1

30.16

12.42

27.37

23.11

16.98

25.03

26.98

Did not bet last year but plan to bet this year

5.82

5.65

9.66

3.59

4.63

6.41

6.19

3.8

4.78

3.22

Did not bet last year and plan not to bet this year

50.27

51.8

57.98

46.42

44.36

49.31

50.55

54.51

47.59

44.99

 

The full OLBG/YouGov survey can be accessed here: https://www .olbg .com/news/gambling-study-reveals-one-ten-are-planning-bet-more-cheltenham-festival

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1007 UK Gamblers. Fieldwork was undertaken between 23rd February – 2nd March 2023.  The survey was carried out online. The figures have been weighted and are representative of all UK Gamblers (aged 18+).

Baltics

In gaming culture, phones are replacing computers: “Charge your dopamine for the whole day in 5 minutes”

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It is common to think that gaming culture and its best experiences are only associated with computers and consoles. However, the gaming environment has changed significantly over the past few years. Once considered quite niche, mobile devices have now become the dominant force in gaming. Games on smartphones now account for more than half (according to Statista, 51%) of the global gaming market revenue.

According to one of Lithuania’s most famous gaming community members and the country’s most popular streamer, Karolis Jankauskas (“LTU Republic”), whose broadcasts are followed by more than 130,000 followers on the “Twitch” channel, we are living in a time of transformation.

User engagement and the number of game downloads illustrate that gaming culture is rapidly migrating to phones. Do you think it is starting to catch up with traditional gaming among true enthusiasts?

In the Baltics, events for games with mobile devices are just beginning to be organized, but the number of interested participants and their level of engagement is rapidly growing. Observing this activity, we can assume that gaming culture on phones can not only match but in some cases even surpass the traditional one.

We used to have many various popular consoles and other devices — from “GameBoy” to “PSP.” Now, the experiences they created are also available on phones. Does gaming on a smartphone match the quality of gaming on consoles? How is the gaming community reacting to these technological changes?

Comparing mobile games and gaming on consoles or computers is quite difficult. I would say it’s like comparing a car to a motorcycle. Both move, but one offers more entertainment, excitement, and emotional experiences, while the other offers more practicality.

A similar situation exists with gaming devices. You could say that smartphones have worse graphics or a more superficial gameplay experience, but their simplicity and pace open up a completely different gaming experience. Additionally, they are accessible anywhere and anytime. You don’t have to play only at home.

Currently, true gamers who play on consoles or computers don’t yet consider themselves in the same category as mobile device players. However, I think this attitude will change over time.

At the end of May, you invite your community to meet at the “Brawl Stars” mobile game tournament “Gaming tournament by Samsung Galaxy S24 Ultra.” Is it true that this is a gaming phenomenon? It is already estimated that “Brawl Stars”

downloads have exceeded 500 million. What is the secret of its popularity? How does this mobile game already have its own e-sports team today?

“Brawl Stars” stands out with its brilliantly designed combination. The game is extremely simple, and its concept is very straightforward. Defeat your opponent, and you will be the best. And the matches are super fast. You can play 3-5 matches in 5 minutes and charge your dopamine for the whole day. This is probably the main secret of the game’s success. Plus, there are various game accessories and special events that are very engaging.

Additionally, these are the reasons why this mobile game has its own e-sports team. It is competitive and easily understandable to a wide audience.

What will make the upcoming tournament of this game different from others?

For the gaming community, this “Gaming tournament by Samsung Galaxy S24 Ultra” is relevant because it gives us an impression of how many people are engaged in gaming with smart devices. “Brawl Stars” players have a unique opportunity to test themselves against the best players. Participants are also motivated by the impressive prize—a “Samsung Galaxy S24 Ultra”.

In the qualifications and selections, players will play in teams of two, and in the finals, the teams will be changed—the players who make it will be assigned one of the Lithuania’s famous content creators participating in the event. This should add a lot of intrigue and excitement, as it will show how well the best players can communicate with content creators who may not be as good in the game as they are.

More and more gaming-oriented phones are being introduced to the market. For example, the new “Samsung Galaxy S24 Ultra”. How do they help the culture of gaming on phones grow? Can a phone even influence game results?

Just like athletes or racers need the best equipment or gear, a powerful phone gives a player an advantage. The fewer technical issues you have in the game, the faster you can progress.

Meet the most famous gamers

All gaming enthusiasts and professionals will have the opportunity to experience the best gaming moments on May 24-26 in Vilnius at the largest popular culture event in the Baltic States, “Comic Con Baltics powered by Samsung Galaxy S24 Ultra.”

The “Gaming tournament by Samsung Galaxy S24 Ultra” will take place at the impressive “Galaxy AI” booth. Here, visitors will also meet K. Jankauskas (“LTU Republic”), Simas Anužis (“Svarbeuse dariti”), Edvisss, and other famous players in the Baltics. There will be an opportunity to get up close with the most advanced “Samsung” smart devices, discover new opportunities that innovative “Galaxy AI” artificial intelligence features open up for gaming.

At the beginning of this year, “Samsung” was the first to offer its users a smartphone with artificial intelligence features. These change many ways of using and controlling the phone, as well as the habits users have adopted until now. At the event, you will have the opportunity to get acquainted with and try out AI features such as “Search by highlighting,” “Photo editing,” “Notes assistance,” “Live translation,” “Chat assistance,” and others.

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Gaming

Dr. Shocker set to prove an ‘electrifying game’ from Galaxsy

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Galaxsys continues to light-up the game’s vertical with the release of its electrifying game, Dr. Shocker, a thrilling action-packed game.

Main Release

Galaxsys, a games studio that creates high-energy games preferred by players who enjoy quick wins and something unique, is gearing up for its next major game release, Dr. Shocker, which will be available on the web and mobile.

”Dr. Shocker’ offers a thrilling, fast-paced experience where players connect electric cables to win. The ”doctor” in question is the game’s central character, who busily tries to connect electrical cables without being ”shocked”. The aim of the game is to win with the highest possible odds, and the electricity running towards the cables is electrifying!

Vigen Safaryan, Chief Product Officer of Galaxsys, commented, “We are always looking to make our games fun, engaging, relevant, and authentic around a central relatable character such as Dr. Shocker. It won’t come as a shock that this game includes all our key player engagement features, such as the Bonus Game, Auto Bet, Buy Bonus and 3 Bonus modes enjoyed by casino players.

This new turbo game not only expands our reach but also enriches the gaming experience for players. It has the potential to become a star in our portfolio, much like Ninja Crash, which recently won the ‘Most Played Game’ award in Latin America. Galaxsys is focused on our commitment to expanding our games, ensuring players always have access to the most exciting gaming experiences.”

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Baltics

The best European gamers will meet in Vilnius: global tournaments and the latest technology presentations

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As Lithuania increasingly finds itself in the spotlight of the global gaming community, country’s gamers can once again rejoice at significant news. Lithuania will host “Trackmania World Tour” stage. With this news, it is planned that 24th to 26th of May, in Vilnius the “Baltics Gaming Expo” will bring together the best gamers from across Europe and the world.

International tournaments and showcase battles

“We love to play, and we’re really good at it at the highest level. This is the second year that the “Baltics Gaming Expo” will gather video game enthusiasts and professionals from all around Europe. If last year, 29,000 participants and visitors came to participate or watch tournaments, explore the latest technologies, and try out newly released games, this year, we expect even bigger growth. After all, we have some special news – the “Trackmania” game tournament at the event is included in the global rankings. In other words, all the best players are coming to Vilnius”, says Šarūnas Tamulis, one of the organizers of the “Baltics Gaming Expo”.

Players from France, the United Kingdom, Germany, Denmark, the Netherlands, Poland, Latvia, and other countries will participate in the global ranking tournament. Among the participants will be representatives from Lithuania.

The largest gaming and technology event in the Baltic States will also feature “Counter Strike”, “Valorant”, “Rocket League”, “League of Legends”, and other international tournaments.

“There will also be special showcase battles. The best players and streamers in the country will meet on the main stage and compete playing “Counter Strike” and “Valorant”, the organizer says.

From famous streamers’ to retro games

In the gaming community, it’s popular to watch other players remotely broadcast their matches via social networks (game-streaming). Streamers are like opinion leaders, whose popularity and influence grow every day.

“To the delight of our community, the very popular streamer AnnieFuchsia will also attend the event. She has gathered half a million followers on her Twitch channel alone. For those interested, we will create an opportunity to participate in a discussion with the gamer, get answers to significant questions, or even get a photo together”, says Š. Tamulis.

Attendees of the event will also be able to enjoy a space dedicated to exceptional retro games. It will feature dozens of classic arcade games from the 80s and 90s.

“The technology giant “Samsung”, has prepared special activations for the visitors. At the largest “Galaxy AI” stand, you’ll be able to familiarize yourself with the latest artificial intelligence news and try them out on smart devices. There will also be a special “Brawlstars” tournament at the stand, where well-known content creators and enthusiasts of this game from Lithuania, Latvia, and Estonia will meet. The winner will receive the latest “Samsung Galaxy S24 Ultra” phone”, the organizer presents.

A weekend for popular culture

The “Baltic Gaming Expo” will take place during “Comic Con Baltics 2024 powered by Samsung,” the largest popular culture event in the Baltic States. From May 24th to 26th, “LITEXPO” will turn into a universe of popular culture.

Fans will have the chance to meet stars from iconic Hollywood projects. Among them are actors from the “Harry Potter” films Natalia Tena and Devon Murray, “Marvel” film actor Sean Gunn, “Highlander” actor Adrian Paul, actress Natasha Halevi, internet comic stars Rob DenBleyker of “Cyanide&Happiness,” “Natural Habitat Shorts,” “Nobody Sausage,” and Nathan W. Pyle, creator of “Strange Planet” comics.

The event will also feature the largest cosplay competition in the Baltic States, premieres of the latest films, presentations, and discussions, an interactive family space, the “Artists’ Alley,” which annually unites around a hundred popular culture artists, a space for vendors offering many curiosities, impressive decorations from the most famous films and series worldwide, and many other attractions.

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