Latest News
Case study: 103% ROI on Glory Casino offer in Bangladesh
Country: Bangladesh
Offer: Glory Casino
Goal: deposit
CPA network: Yellana
CPA: $22
Period: January-February, 2023
Challenge
First, I have worked in the CPA industry since October of last year. That’s when I started working on verticals called “sex dating” or just “dating”. As always, the beginning was difficult for me as a person who thought spending $100 on advertising would yield $500.
Unfortunately, it wasn’t like that, and I promoted my ads on many advertising networks. Mainly, these were in-page push and push ads. Every day I learned something new, and each day brought me a higher ROI. I learned many things by tracking competition in countries such as Germany, Spain, and France. And after two months, I already had a real profit. The only thing I didn’t like about the dating vertical was that the rates were too low for me. And since I am ambitious and want to try something new. It turned out that I would try the vertical of gambling/casinos.
Solution
I began my casino adventure when I was invited to beta-test a new platform Yellana. I was one of the first beta testers of this platform because my ID is 22. I quickly established great contact with an excellent manager Nikita. I started my first casino challenge with Glory Casino, focusing on the geo Bangladesh.
The beginning was difficult because it was my first time working in this vertical. Making good creatives and writing text in Bengali using Google Translate would be enough. I started with the most uncomplicated texts, such as “You win”, “Try a new casino”, and “You will receive a bonus”. I collaborated with several advertising networks, but the results could have been better.
However, I noticed that push ads converted the best since I used in-page push and web push ads. Analysing this, I chose the advertising network with the best conversion and ROI. This network is Push.House. And from that moment, my adventure with verticals/gambling truly began.
Campaign Optimization
I decided only to use the Push.House advertising network. Of course, thanks to my fantastic manager Nikita from Yellana, I learned a lot about the conversion of Glory Casino in Bangladesh. The cities that converted the best in this network were the most important for me.
1. I limited myself to cities such as Dhaka, Rajshahi, and Chittagong.
It was a bull’s eye because these cities in Bangladesh are considered the most developed and wealthy.
2. The subsequent optimisation involved choosing the Android system version.
At first, the latest Android versions would convert the best. But I needed to be corrected. I tested all Android versions and found that Android 8.1 converts well regarding deposits, while Android 13 performs the worst.
That was an exciting lesson because I didn’t know why I thought Android 8.1 practically no longer existed. But thanks to detailed statistics on Yellana’s website, I could see that only recently. So, I concluded it is worth using older Android systems in a country like Bangladesh.
Therefore, when buying ads from the Push.House service, I also set up targeting for older Android systems.
Creatives Choice
Regarding creatives, I’ve taken on the role of a casino player. So, I created some ads based on the idea of influencing the player’s psyche. I think this is very important because it’s one of the options that can impact the deposited amount.
In this case, it is an advertisement that converts very well regarding CR. The English advertisement’s title is “Luck has smiled on you today!💰” As you can see in this advertisement, the money shown is in the currency of Bangladesh, which works better than showing dollars. In addition to this, I also use standard advertisements so that the user knows that they are dealing with a casino immediately.
Results
Promoting Glory Casino through the new network Yellana makes me very happy. Sometimes, I don’t have any daily deposits, but I don’t worry about it anymore. That’s because Glory Casino ensures that users who registered at the casino make deposits even after more than a month or longer.
The CR from ads on the Push.House advertising network is at an average of 1:90, which is an excellent result for the network and Glory Casino.
I use Keitaro tracker, and I have had a better view of my earnings while advertising Glory Casino in Bangladesh.
To sum up, I spent $1958 on advertising with the advertiser Push.House, and the revenue generated was $3991.
Deposits: 180
Spend: $1958
Revenue: $3991
Profit: $2033
ROI: 103%
Compliance Updates
CT Interactive announces certification of new games for the Italian market
CT Interactive is thrilled to announce that new titles have officially received certification for the Italian market, ready to bring a fresh wave of entertainment to players across the country. This certification ensures that the games adhere to Italy’s stringent regulatory standards for fairness, security, and quality, reinforcing CT Interactive’s dedication to providing top-tier gaming experiences.
The newly certified games include: 5x Cherry Party, Christmas Storm, Jester Jack, Lucky Kiwi, Mega Gnome, Piggy Crash, Star Girl, The Big Chilli, The New Queen of Fruits, Treasure Chase.
These exciting games offer a diverse range of themes, from the festive charm of Christmas Storm to the whimsical adventures of Piggy Crash and Mega Gnome. Whether players are in the mood for the nostalgic appeal of a classic fruit slot like The New Queen of Fruits, or looking for thrilling treasure hunts in Treasure Chase, there’s something for every type of player.
Each game has been developed with a focus on delivering engaging features, rewarding bonuses, and immersive gameplay. With unique mechanics and visually striking graphics, these releases are designed to captivate Italian players and keep them returning for more.
CT Interactive remains committed to enhancing the Italian gaming landscape by consistently providing fresh, exciting content and introducing new ways to play.
Cryptocurrency
SOFTSWISS Survey Q3’24: 58% Cite Crypto as Key Driver in New Markets
SOFTSWISS, a tech company and pioneer in crypto gaming with over 15 years of experience, conducted a survey revealing that the majority view crypto as a key driver for growth in new markets. Experts also analysed this year’s crypto bets to share the latest insights.
Bitcoin recently reached a historic high, getting closer to 90,000 euro per coin. However, during the third quarter of 2024, it faced its sharpest drop in several years. SOFTSWISS experts examine how these market shifts have influenced iGaming performance in the quarterly ‘State of Crypto’ analytics.
A Quarter of the World’s Population Engages in iGaming
Global iGaming statistics indicate that approximately 26% of the world’s population were ever engaged in iGaming. By 2028, the iGaming market is projected to reach 243.2 million users, with a market volume nearing 130 billion euro, a substantial portion of which is expected to involve cryptocurrency.
SOFTSWISS data shows that during the 9 months of 2024, the Total Bet Sum, including both fiat and crypto, increased by 43.1% compared to the same period of 2023. Simultaneously, the Total Bet Count showed even more impressive growth, surpassing 44.5%.
An in-depth comparison analysis since 2022 demonstrates fiat bets are rising much more rapidly than crypto. A comparison between the first nine months of 2024 and the same period of the previous year revealed that the Fiat Bet Sum achieved a 50.4% boost. The conservative approach toward payment methods has resulted in Crypto Bet Sum growing at a slower pace compared to fiat and has led to a modest 4-percentage-points (p.p.) decline in the crypto share in 2024.
[1] Based on data from ongoing projects[
Potential of Crypto in iGaming 2025
According to the SOFTSWISS iGaming Trends 2025 Report, cryptocurrency is set to remain one of the preferred payment methods within the sector. Based on the company’s survey, 58% of respondents identified crypto as the primary driver of growth in new markets, underscoring its essential role in shaping the industry’s future.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, reflects on the possibilities of crypto: “Integrating crypto payments allows iGaming businesses to operate globally, delivering greater speed and convenience. With iGaming’s naturally borderless reach, this expands platforms’ access to a wider international audience, boosting their global growth potential.”
“What is more, crypto transaction fees can be almost three times lower compared to traditional fiat gateways, allowing iGaming businesses to save on processing costs and reinvest that capital”, adds Max Krupyshev, CEO of CryptoProcessing by CoinsPaid.
SOFTSWISS data confirms stable interest in crypto. In the first nine months of 2024, the Crypto Bet Sum increased by 15.2% compared to the same period the previous year. A long-term quarter-by-quarter analysis reveals a consistent growth pattern, though the third quarter of 2024 saw a 9 p.p. decline from the previous quarter. The drop aligns with the decline in the exchange rates of major cryptocurrencies, including Bitcoin, Litecoin, and Ethereum, which occurred in the third quarter.
Meanwhile, the Crypto Bet Count rose by 16.2% in Q3 2024, indicating stable interest in crypto gaming. This combination reveals that while engagement in crypto betting remains steady, the total wagered sum is closely correlated to fluctuations in cryptocurrency exchange rates.
Altcoins Share Growth
The top five most popular cryptos in iGaming have remained stable over the years, with some shifts in the ranking order. Bitcoin, Ethereum, Litecoin, Tether, and Dogecoin are the most popular among crypto players. While altcoins accounted for only 25.1% of bets over the first nine months of last year, their share increased significantly to over 47% during the same period in 2024.
Bitcoin’s share dropped by 22 p.p. during the nine months of 2024 compared to the same period of 2023. At the same time, Tether and Litecoin saw the most impressive share growth, with over 8 p.p. and 7.8 p.p., respectively. Ethereum strengthened by 4.9 p.p.
Another impactful trend reveals some casinos, like Rollbit and Shuffle, utilise their own iGaming tokens to boost player engagement. Tokens designed specifically for gaming offer enhanced compatibility across platforms, lower volatility, and exclusive perks for users. Crypto drives the development of new payment methods and business growth.
Vitali Matsukevich summarises: “Crypto offers iGaming operators key advantages beyond lower costs and global reach. Blockchain enhances safety and fairness through transparency and traceability, with each transaction and game result permanently recorded and tamper-proof. Partnering with trusted crypto experts allows operators to harness these benefits, positioning themselves for growth and effectively navigating market shifts.”
The new SOFTSWISS iGaming Trends 2025 Report offers more insights about crypto in the ever-evolving iGaming sector. The visionary report is free to download via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
Sumsub and SoftGamings Forge Strategic Partnership to Enhance Player Verification and Fraud Prevention
Sumsub, a global full-cycle verification platform, and SoftGamings, a leading developer of gaming platforms and turnkey iGaming systems, are pleased to announce a strategic partnership aimed at strengthening the security and compliance features of iGaming solutions worldwide.
This collaboration combines Sumsub’s cutting-edge verification technologies with SoftGamings’ innovative gaming platforms, ensuring smoother player onboarding, enhanced fraud detection, and seamless, secure user experiences. Under this partnership, SoftGamings will integrate Sumsub’s advanced KYC (Know Your Customer) checks, Player Behavior Monitoring, Fraud Networks Detection, and Payment Fraud Prevention solutions into its platform, offering clients enhanced protection against fraud while streamlining the user journey from registration to gameplay.
“Security and reliability are at the core of everything we do at SoftGamings,” said Anna Kiselova, Head of Partnerships at SoftGamings. “Teaming up with Sumsub strengthens our commitment to providing our customers with a platform that is not only feature-rich but also secure and aligned with the highest industry standards. This collaboration ensures that our clients can offer their players a safe and seamless experience, without compromising on performance or speed.”
SoftGamings’ platform currently handles over 50 billion transactions annually, supports 100 million registered players, and boasts an uptime rate among the best in the industry. Through this partnership, SoftGamings aims to provide its clients with an even more secure environment, allowing for faster player onboarding, enhanced fraud detection capabilities, and a smoother user experience overall.
The partnership also promises to empower gaming operators to monitor player behavior more effectively, identify potential risks, and prevent fraud before it happens—all while complying with ever-evolving regulatory requirements.
“We are thrilled to partner with SoftGamings, a company with a long-standing reputation for providing high-performance iGaming platforms,” comments Kris Galloway, Head of iGaming Product at Sumsub. “By combining our industry-leading verification and fraud prevention tools with SoftGamings’ cutting-edge solutions, we’re able to offer iGaming operators across the globe a seamless and secure experience from day one. This partnership represents a significant step forward in simplifying compliance and reducing digital fraud in the iGaming ecosystem.”
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