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Case study: 103% ROI on Glory Casino offer in Bangladesh
Country: Bangladesh
Offer: Glory Casino
Goal: deposit
CPA network: Yellana
CPA: $22
Period: January-February, 2023
Challenge
First, I have worked in the CPA industry since October of last year. That’s when I started working on verticals called “sex dating” or just “dating”. As always, the beginning was difficult for me as a person who thought spending $100 on advertising would yield $500.
Unfortunately, it wasn’t like that, and I promoted my ads on many advertising networks. Mainly, these were in-page push and push ads. Every day I learned something new, and each day brought me a higher ROI. I learned many things by tracking competition in countries such as Germany, Spain, and France. And after two months, I already had a real profit. The only thing I didn’t like about the dating vertical was that the rates were too low for me. And since I am ambitious and want to try something new. It turned out that I would try the vertical of gambling/casinos.
Solution
I began my casino adventure when I was invited to beta-test a new platform Yellana. I was one of the first beta testers of this platform because my ID is 22. I quickly established great contact with an excellent manager Nikita. I started my first casino challenge with Glory Casino, focusing on the geo Bangladesh.
The beginning was difficult because it was my first time working in this vertical. Making good creatives and writing text in Bengali using Google Translate would be enough. I started with the most uncomplicated texts, such as “You win”, “Try a new casino”, and “You will receive a bonus”. I collaborated with several advertising networks, but the results could have been better.
However, I noticed that push ads converted the best since I used in-page push and web push ads. Analysing this, I chose the advertising network with the best conversion and ROI. This network is Push.House. And from that moment, my adventure with verticals/gambling truly began.
Campaign Optimization
I decided only to use the Push.House advertising network. Of course, thanks to my fantastic manager Nikita from Yellana, I learned a lot about the conversion of Glory Casino in Bangladesh. The cities that converted the best in this network were the most important for me.
1. I limited myself to cities such as Dhaka, Rajshahi, and Chittagong.
It was a bull’s eye because these cities in Bangladesh are considered the most developed and wealthy.
2. The subsequent optimisation involved choosing the Android system version.
At first, the latest Android versions would convert the best. But I needed to be corrected. I tested all Android versions and found that Android 8.1 converts well regarding deposits, while Android 13 performs the worst.
That was an exciting lesson because I didn’t know why I thought Android 8.1 practically no longer existed. But thanks to detailed statistics on Yellana’s website, I could see that only recently. So, I concluded it is worth using older Android systems in a country like Bangladesh.
Therefore, when buying ads from the Push.House service, I also set up targeting for older Android systems.
Creatives Choice
Regarding creatives, I’ve taken on the role of a casino player. So, I created some ads based on the idea of influencing the player’s psyche. I think this is very important because it’s one of the options that can impact the deposited amount.
In this case, it is an advertisement that converts very well regarding CR. The English advertisement’s title is “Luck has smiled on you today!💰” As you can see in this advertisement, the money shown is in the currency of Bangladesh, which works better than showing dollars. In addition to this, I also use standard advertisements so that the user knows that they are dealing with a casino immediately.
Results
Promoting Glory Casino through the new network Yellana makes me very happy. Sometimes, I don’t have any daily deposits, but I don’t worry about it anymore. That’s because Glory Casino ensures that users who registered at the casino make deposits even after more than a month or longer.
The CR from ads on the Push.House advertising network is at an average of 1:90, which is an excellent result for the network and Glory Casino.
I use Keitaro tracker, and I have had a better view of my earnings while advertising Glory Casino in Bangladesh.
To sum up, I spent $1958 on advertising with the advertiser Push.House, and the revenue generated was $3991.
Deposits: 180
Spend: $1958
Revenue: $3991
Profit: $2033
ROI: 103%
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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification
Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.
This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.
The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.
“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.
In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.
ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.
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Almedia Hires 17 New Staff Fuelling Exponential Growth
– Powering the next generation of rewarded user acquisition –
Almedia, the data-driven platform engineering the future of mobile gaming user acquisition – today proudly announces a major hiring wave which includes over 17 people from leading global tech and gaming brands. The new hires are essential to Almedia’s ambitious strategy for achieving exponential growth across Europe and Northern America over the next 12 months.
The new team members will join an already established team, based in Berlin, with a current headcount of 80, supporting a global client base of mobile game developers and publishers. The expanded team joins established departments including product development, marketing, account management, fraud, and talent acquisition. The 17 new hires will drive Almedia’s core mission: elevating user acquisition to new heights and engineering the future of intelligent engagement.
Moritz Holländer, Chief Executive Officer and Founder at Almedia, commented: “Since 2020, we’ve been at the forefront of rewarded user acquisition, and our services and results are being embraced by the global mobile gaming industry, by companies such as Playtika, SuperPlay, Plarium, and Monopoly Go. Team Almedia is witnessing real-time exponential demand for its rewarded UA services, hence we have a robust scaleup roadmap in place to help us manage demand.”
He added: “What we’ve proudly achieved in four years is quite remarkable. With zero funding, a highly profitable organisation, we are humbled to be assembling a true dream team for the global mobile gaming industry. We are thrilled to welcome the latest waves of new hires to the team, which will help us to further establish our brand as the most credible, data-driven rewarded user acquisition company in the world.”
The new hires include
- Andrey Shilin, Lead Product Manager
- Holly Pickerell, Workplace and Culture Manager
- Sabina Halilovic, Fraud Analyst
- Alexander Rasch, Senior Finance Manager
- Alisson Paschoal Hausmann, Senior Mobile Developer
- Anthony Clement, SEO Manager
- April Chen, Senior Customer Success Manager;
- Benedikt Roth, Lead User Acquisition Google Ads Manager
- Caroline Sobkow, Talent Acquisition Partner
- Federica Stiscia, Senior Gaming Partnership Manager
- Marc Hammes, SEO Manager
- Mapa Vega, Senior Talent Acquisition Partner
- Pablo Herranz, Senior Talent Acquisition Partne
- Ravisankar Chinnam, Senior Frontend Developer
- Kutay Akalin, Data Scientist
- Aleksei Smagin, Junior Affiliate Specialist UA
- Neil Laverty, Senior Customer Success Manager
Almedia currently has a range of positions open across operations, talent, product, marketing and more. To learn more about careers at Almedia, visit the jobs section on the website.
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Huge Jackpot at King Billy Casino: C$3,658,306!
King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!
Because, we are talking about C$3,658,306.
This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.
King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.
A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.
About Games Global
Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network.
About King Billy Casino
Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.
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