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Case study: 103% ROI on Glory Casino offer in Bangladesh



Reading Time: 4 minutes


Country: Bangladesh

Offer: Glory Casino

Goal: deposit

CPA network: Yellana

CPA: $22

Period: January-February, 2023


First, I have worked in the CPA industry since October of last year. That’s when I started working on verticals called “sex dating” or just “dating”. As always, the beginning was difficult for me as a person who thought spending $100 on advertising would yield $500. 

Unfortunately, it wasn’t like that, and I promoted my ads on many advertising networks. Mainly, these were in-page push and push ads. Every day I learned something new, and each day brought me a higher ROI. I learned many things by tracking competition in countries such as Germany, Spain, and France. And after two months, I already had a real profit. The only thing I didn’t like about the dating vertical was that the rates were too low for me. And since I am ambitious and want to try something new. It turned out that I would try the vertical of gambling/casinos.


I began my casino adventure when I was invited to beta-test a new platform Yellana. I was one of the first beta testers of this platform because my ID is 22. I quickly established great contact with an excellent manager Nikita. I started my first casino challenge with Glory Casino, focusing on the geo Bangladesh. 

The beginning was difficult because it was my first time working in this vertical. Making good creatives and writing text in Bengali using Google Translate would be enough. I started with the most uncomplicated texts, such as “You win”, “Try a new casino”, and “You will receive a bonus”. I collaborated with several advertising networks, but the results could have been better. 

However, I noticed that push ads converted the best since I used in-page push and web push ads. Analysing this, I chose the advertising network with the best conversion and ROI. This network is Push.House. And from that moment, my adventure with verticals/gambling truly began.

Campaign Optimization

I decided only to use the Push.House advertising network. Of course, thanks to my fantastic manager Nikita from Yellana, I learned a lot about the conversion of Glory Casino in Bangladesh. The cities that converted the best in this network were the most important for me. 

1. I limited myself to cities such as Dhaka, Rajshahi, and Chittagong.

It was a bull’s eye because these cities in Bangladesh are considered the most developed and wealthy.

2. The subsequent optimisation involved choosing the Android system version.

At first, the latest Android versions would convert the best. But I needed to be corrected. I tested all Android versions and found that Android 8.1 converts well regarding deposits, while Android 13 performs the worst.

That was an exciting lesson because I didn’t know why I thought Android 8.1 practically no longer existed. But thanks to detailed statistics on Yellana’s website, I could see that only recently. So, I concluded it is worth using older Android systems in a country like Bangladesh.

Therefore, when buying ads from the Push.House service, I also set up targeting for older Android systems.

Creatives Choice

Regarding creatives, I’ve taken on the role of a casino player. So, I created some ads based on the idea of influencing the player’s psyche. I think this is very important because it’s one of the options that can impact the deposited amount.

In this case, it is an advertisement that converts very well regarding CR. The English advertisement’s title is “Luck has smiled on you today!💰” As you can see in this advertisement, the money shown is in the currency of Bangladesh, which works better than showing dollars. In addition to this, I also use standard advertisements so that the user knows that they are dealing with a casino immediately.


Promoting Glory Casino through the new network Yellana makes me very happy. Sometimes, I don’t have any daily deposits, but I don’t worry about it anymore. That’s because Glory Casino ensures that users who registered at the casino make deposits even after more than a month or longer.

The CR from ads on the Push.House advertising network is at an average of 1:90, which is an excellent result for the network and Glory Casino.

I use Keitaro tracker, and I have had a better view of my earnings while advertising Glory Casino in Bangladesh.

To sum up, I spent $1958 on advertising with the advertiser Push.House, and the revenue generated was $3991.

Deposits: 180

Spend: $1958

Revenue: $3991

Profit: $2033

ROI: 103%

Latest News




Reading Time: 2 minutes

Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has recently announced the launch of Smart View to cover International Horse Racing. Powered by the industry-leading racing media and tech supplier, the Racing Post, Smart View has recently been featured in racecards on sale at the York Dante Festival, as well as Naas racecourse, and has now grown to include races from all around the globe.

Smart View is the latest product in the Spotlight Sports Group portfolio and combines complex data such as previous form, draw, pedigree, trainer and jockey. These are then factored into providing six easy to understand attributes for each runner, and an overall Smart View score.

With standout action in France and the US this weekend, notably the French Derby, Smart View offers an engaging, user-friendly and dynamic racecard that is accessible to all. In addition, Smart View has already displayed strong ROI at major festivals, including a 76% return at the Cheltenham Festival where eight out of the 27 winners were correctly selected as top rated.

Spotlight Sports Group’s Managing Director, Sam Houlding, was delighted with the latest addition to Smart View: “Using the Racing Post data we have been able to provide Smart View selections for every British and Irish race since launch, and the inclusion of International Racing from such as France, Australia, and the USA only expands the reach of this product. Smart View remains a unique and original way to read a racecard and appeals to all racegoers”.

Live in over 1,000 retail outlets in the UK and Ireland, and on the Racing Post App, Smart View continues to provide an industry-leading, user-orientated experience for existing bettors and new.

Spotlight Sports Group’s retail services are powered by the Racing Post and are proven to drive revenues with a rich content experience for betting audiences.

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Reading Time: 2 minutes

Juicy Button Games, a new independent games studio co-founded by the creators of Total Battle, Pixel Gun 3D and Mighty Party, today emerges from stealth with the announcement of a USD $3M seed round led by The Games Fund, a specialist early-stage VC fund that invests in outstanding video game developers and GameTech companies.

The investment will fuel Juicy Button Games’ development of an innovative mobile-first 4x strategy game from its headquarters in Limassol, Cyprus. The 4x genre is typically dominated by studios from China and, in its quest to create a worthy European challenger, Juicy Button Games has assembled a founding superteam which has been responsible for mobile titles grossing over $700M. Each co-founder brings a unique skillset to Juicy Button Games to create the perfect blend of top-tier 4x mechanics, slick user experience, and data-backed creative marketing. They are:

  • Alexander Kravchuk. A mobile gaming veteran with over 20 years of experience, Alexander is the creator of Total Battle, a leading MMO strategy title with $222M in lifetime revenue and 43M lifetime unique players.

  • Anton Sinelnikov. Anton is the co-founder and game design director of Cubic Games, which was acquired by Nexters in 2022 in a $100M deal. Cubic Games is best known for its legendary mobile FPS, Pixel Gun 3D, which has grossed over $220M on mobile and achieved 190M downloads. Anton is participating in Juicy Button Games’ seed round alongside The Games Fund as an angel investor.

  • Aleksandr Zaytsev. Aleksandr is the co-founder of Panoramik Games, a studio specializing in mobile midcore fantasy games including Mighty Party. Panoramik Games’ titles have achieved more than 70M downloads, with lifetime revenue of almost $180M across its portfolio.

Alexander Kravchuk, co-founder at Juicy Button Games, said:

“To launch Juicy Button Games, we brought together all four key elements: leading marketing expertise, cutting-edge tech, massive game design knowledge, and smart capital. Each of us has been in the games industry for decades and built successful companies, best in class. We united to alloy our collective expertise and resources and pour it into building the best 4x strategy game on the market. We’re set to launch and scale top-quality, deep, and juicy games that players will enjoy for years. We have known The Games Fund team for years and are excited to join forces with them as our first investor for this journey from Cyprus to global top charts!”

Ilya Karpinskiy, co-founder and General Partner at The Games Fund, said:

“At The Games Fund we are big believers in the mobile games market. But if you want to survive in the red ocean you better be a shark. Alexander, Anton, and Aleksandr are AAA founders and gurus in their domains with proven track records and top-grossing games under their belts. We can not imagine a better founding team for such an ambitious goal! Europe’s game development scene is an untapped pool of opportunities, and we are on a mission to connect outstanding gaming founders from overlooked regions with the global industry from the United States to South Korea! We are proud and humbled that both young and seasoned founders trust TGF to be their founding investor and can’t wait to see them building global companies!”

The Games Fund has raised $50 million to invest in gaming companies and founders from emerging markets in Central and Eastern Europe, such as ROAR Games, Obelisk Studio, Made on Earth Games, KEK Entertainment and Jarvi Games.

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Latest News

More powerful prizes await with Playson’s Thunder Coins: Hold and Win



Reading Time: 2 minutes

Playson, the fast-growing digital entertainment supplier, provides an electrifying experience in Thunder Coins: Hold and Win, showcasing the signature Thunder Coins feature.

Players are treated to a classic 3×3 grid as a feast of fruit symbols occupy the reels, accompanied by a fierce bolt of lightning striking through the golden coins which act as the Thunder Bonus symbols. Advanced graphics and gripping sound effects add even more thrill to each spin.

Triggered by the appearance of the Thunder Bonus symbol, the Thunder Coins feature accumulates the values of all other Bonus symbols to add them to a total win of a spin. Players will be able to benefit from the stand-out feature in both the main gameplay and Bonus Game.

The classic Bonus Game is triggered when there is at least one Bonus symbol on each reel. Only Bonus and Thunder symbols land on the reels during the Bonus Game, with the latter landing solely on reel two and remaining sticky throughout.

Four jackpots during the Bonus Game bring an extra dimension, with the random appearance of red, green, blue and purple lightning coins triggering jackpots rising as high as x1000.

Bonus symbols landing during the main game also present the chance of triggering the Pile of Gold feature, which fast tracks access to the Bonus Game by granting additional Bonus and Thunder symbols.

Thunder Coins: Hold and Win illustrates Playson’s commitment to continuously implementing stimulating new features whilst paying testament to popular mechanics that have proven a clear success with players.

Tamas Kusztos, CCO at Playson, said: “Thunder Coins: Hold and Win is a thrilling addition to our slot portfolio, showcasing our ever-popular Hold and Win mechanic and an array of engaging new features.

“The classic feel to the game combined with crisp graphics, immersive bonus rounds and an exciting new Thunder Coins feature presents a complete package and we are eager to see the response from players.”

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