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Case study: 103% ROI on Glory Casino offer in Bangladesh

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Country: Bangladesh

Offer: Glory Casino

Goal: deposit

CPA network: Yellana

CPA: $22

Period: January-February, 2023

Challenge

First, I have worked in the CPA industry since October of last year. That’s when I started working on verticals called “sex dating” or just “dating”. As always, the beginning was difficult for me as a person who thought spending $100 on advertising would yield $500. 

Unfortunately, it wasn’t like that, and I promoted my ads on many advertising networks. Mainly, these were in-page push and push ads. Every day I learned something new, and each day brought me a higher ROI. I learned many things by tracking competition in countries such as Germany, Spain, and France. And after two months, I already had a real profit. The only thing I didn’t like about the dating vertical was that the rates were too low for me. And since I am ambitious and want to try something new. It turned out that I would try the vertical of gambling/casinos.

Solution

I began my casino adventure when I was invited to beta-test a new platform Yellana. I was one of the first beta testers of this platform because my ID is 22. I quickly established great contact with an excellent manager Nikita. I started my first casino challenge with Glory Casino, focusing on the geo Bangladesh. 

The beginning was difficult because it was my first time working in this vertical. Making good creatives and writing text in Bengali using Google Translate would be enough. I started with the most uncomplicated texts, such as “You win”, “Try a new casino”, and “You will receive a bonus”. I collaborated with several advertising networks, but the results could have been better. 

However, I noticed that push ads converted the best since I used in-page push and web push ads. Analysing this, I chose the advertising network with the best conversion and ROI. This network is Push.House. And from that moment, my adventure with verticals/gambling truly began.

Campaign Optimization

I decided only to use the Push.House advertising network. Of course, thanks to my fantastic manager Nikita from Yellana, I learned a lot about the conversion of Glory Casino in Bangladesh. The cities that converted the best in this network were the most important for me. 

1. I limited myself to cities such as Dhaka, Rajshahi, and Chittagong.

It was a bull’s eye because these cities in Bangladesh are considered the most developed and wealthy.

2. The subsequent optimisation involved choosing the Android system version.

At first, the latest Android versions would convert the best. But I needed to be corrected. I tested all Android versions and found that Android 8.1 converts well regarding deposits, while Android 13 performs the worst.

That was an exciting lesson because I didn’t know why I thought Android 8.1 practically no longer existed. But thanks to detailed statistics on Yellana’s website, I could see that only recently. So, I concluded it is worth using older Android systems in a country like Bangladesh.

Therefore, when buying ads from the Push.House service, I also set up targeting for older Android systems.

Creatives Choice

Regarding creatives, I’ve taken on the role of a casino player. So, I created some ads based on the idea of influencing the player’s psyche. I think this is very important because it’s one of the options that can impact the deposited amount.

In this case, it is an advertisement that converts very well regarding CR. The English advertisement’s title is “Luck has smiled on you today!💰” As you can see in this advertisement, the money shown is in the currency of Bangladesh, which works better than showing dollars. In addition to this, I also use standard advertisements so that the user knows that they are dealing with a casino immediately.

Results

Promoting Glory Casino through the new network Yellana makes me very happy. Sometimes, I don’t have any daily deposits, but I don’t worry about it anymore. That’s because Glory Casino ensures that users who registered at the casino make deposits even after more than a month or longer.

The CR from ads on the Push.House advertising network is at an average of 1:90, which is an excellent result for the network and Glory Casino.

I use Keitaro tracker, and I have had a better view of my earnings while advertising Glory Casino in Bangladesh.

To sum up, I spent $1958 on advertising with the advertiser Push.House, and the revenue generated was $3991.

Deposits: 180

Spend: $1958

Revenue: $3991

Profit: $2033

ROI: 103%

Latest News

Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2

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From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.

BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.

From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.

How to take part in the MEGA BLAST Competition:

  1. Register an account with GG.BET or log in to an existing account.
  2. Go to the tournament page and press “Participate”.
  3. Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
  4. Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.

Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.

 

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Latest News

MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE

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Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.

As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.

The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”

Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”

Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.

Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.

The Opening Bell ceremony can be viewed live.

 

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Compliance Updates

Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed

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The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.

This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.

In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.

Research Timeline and Data Relevance

The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.

Goals and Objectives

  • Describe the information about the Curacao license and the issuing regulator.
  • Describe the requirements and conditions for obtaining a Curacao license.
  • Describe the costs and timelines for obtaining a Curacao license.
  • Briefly study the market, find and suggest the following lists:
    • Legal companies offering services for company registration and obtaining a Curacao license;
    • Communication agents and integrators working with the Curacao license;
    • Suppliers and vendors working with the Curacao license;
    • Payment systems working with the Curacao license.

Key Topics Covered:

1. Goals and Objectives

2. Research Timeline and Data Relevance

  • Document Markup
  • Raw and Combined Data
  • Terms & Glossary

3. General Information

  • The Regulator
    • Registration of Operators With Sublicense
    • Application for an Online Gaming License

4. Requirements and Conditions for Obtaining a License

License Conditions

  • General Prohibitions
  • Safe and Secure Environment
  • Equipment and Application Software
  • Player Registration
  • Payment Transactions
  • Games
  • Terms of Use
  • Resolution of Complaints
  • Administrative Responsibilities
  • Publicly Available Information
  • Reports
  • Policies and Procedures
  • Suspension and Revocation of License
  • Additional Conditions
  • Supervision

Recommendations or Minimum Requirements for the Business Plan

5. The Cost of the License

6. Decision Term and the Validity of the License

7. Application Method and Forms

8. Contact Information

9. Companies for Registration and Licensing

10. Integration Companies

11. Suppliers and Vendors

12. Payment Systems

13. META

14. Appendix: Terms & Glossary

For more information about this report visit researchandmarkets.com/r/izeo6g

 

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