Affiliate Industry
Blexr acquires ThePOGG

Blexr has bought the UK-based website and ADR service, ThePogg, in a bid to expand its portfolio and B2B offering.
Blexr is expanding its presence in the online gaming space with the addition of ThePOGG to its brand portfolio. The site offers in-depth reviews of online casinos, providing prospective players with options from a selection of rigorously vetted online sites. In addition, the site offers a premium Alternative Dispute Resolution (ADR) service, which provides effective and low-cost mediation services for operators while creating a fairer landscape for players.
Blexr has acquired the site for a six-figure sum, highlighting the company’s commitment to enhancing the scope and capabilities of the service, further improving the industry for casinos and players alike.
Paudie O’Reilly, Founder and CEO of Blexr, commented on the acquisition, stating: “We know this acquisition will be a great addition to our existing product portfolio and expand our presence in our target B2B markets.
“The work Duncan has done over the years to build a trusted service at ThePogg is second to none and represents an enormous opportunity for Blexr to grow and develop that business.
“We have big plans in this space and are excited to see how it will grow in the coming months.”
Duncan Garvie, the founder of ThePOGG, will be joining Blexr as part of the agreement. He said, “I’m incredibly proud to be joining Blexr. We have worked hard to provide exceptional service to our users and clients over the past few years, and have developed the highest standards in the industry. I’m really happy to be joining an organisation that shares that same commitment.”
Blexr recently acquired New Zealand affiliate site CasinoReviews.net.nz and already owns a number of casino review sites for the Canadian, UK, and LATAM markets.
-
Compliance Updates7 days ago
Requirements for Notification in the Danish Gambling Authority’s Anti-Money Laundering Register
-
Asia7 days ago
Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms
-
Asia6 days ago
Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem
-
Central Europe7 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Baltics7 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Asia6 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia
-
Conferences in Europe7 days ago
SOFTSWISS Developer Conference Highlights Engineering Strength in High-Load iGaming
-
Central Europe3 days ago
Change of Chairmanship in the GGL Board of Directors as of 1 July 2025