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The Rise of Mobile Gaming in Europe: Opportunities and Challenges

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The Rise of Mobile Gaming in Europe: Opportunities and Challenges
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Mobile gaming across the continent has become a major industry in modern times.

Scroll through the apps on the average person’s phone and you will likely come across the same collections of social media apps, work apps and long-neglected things like Duolingo that once seemed like a good idea.

You will also seldom come across a phone that also has a handful of mobile games downloaded from a variety of developers, showing just how far mobile gaming in Europe has risen since the days of Snake on a Nokia 3310.

Mobile bookmakers are using this growth to their advantage, using games within their apps to create opportunities, yet there are still some challenges involved.

How did the rise come about?

The first boom in the mobile gaming industry came through the introduction of smartphones.

For the first time, independent creators could develop their own games, while traditional gaming companies had a new outlet other than PCs and consoles.

As technology improved, so did the quality – and quantity – of the games, with more enticed gamers soon following.

The second wave was a product of the Covid-19 pandemic. As more people had time to kill, the number of game downloads soared. Since then, the growth has continued steadily.

What are the opportunities?

Studies in 2023 have projected that there are 201 million mobile game users in Europe at the moment, and that number is expected to continue its upward trajectory to 218 million by 2025.

Clearly, that is a huge market and one that is yet to reach its peak. Thus, it is a market that many other industries, such as social media and betting companies, want to get involved in, using games to lure in more potential users and customers.

The next opportunity is the key one for any well run business; money.

The mobile gaming industry worldwide is expected to generate $103.5 billion in 2023, with the top phone gaming companies in Western Europe pocketing themselves upwards of $7 million per year.

It is no wonder, therefore, that other sectors, particularly those in the entertainment sphere, are looking to grab a slice of that pie.

As betting companies developed their mobile websites and apps, many began offering more than a traditional sportsbook, venturing into other areas of gambling such as casinos and slots, with some bookies, such as 888sport, becoming as much of a player in the casino world as they are in the betting world.

Nowadays, bookmakers are seen as out of touch or a bit boring if they do not offer gamble-free games on their apps.

Sky Bet, for example, has a whole dedicated gaming section on their mobile site, with everything from fishing and football games to Monopoly, as well as the popular Super 6 and ITV 7.

Sky Bet is certainly not unique, with Paddy Power, Betway and William Hill among those well-known for their daily, free-to-play games.

A betting company offering chances to win big prizes for free would have been an unheard of concept a generation ago, but the opportunity to drive traffic to their apps, earn advertising revenue and get more downloads is crucial in 2023, something which games can provide.

The gamification of betting apps has also presented a chance for betting companies to change how they are perceived.

As campaigns around gambling safety have become more mainstream, betting companies have been willing to do away with the image of the big bad bookie who will do anything to take your money.

The option to win cash prizes from free games is a way for bookmakers to be seen in a more positive light, even if their desire to take our money has not wavered!

What are the challenges?

Everybody is doing it – a phrase which both helps and hinders the companies willing to get involved in mobile gaming.

Bookmakers, and other companies, cannot afford to be seen as out of touch by not offering a wide range of games and other branches to their apps, or they will lose potential downloads to their competitors.

On the flipside, thanks to the saturated nature of industries such as the European betting market, even if they do offer said wide range of games, it will still be difficult to stand out from their competitors in the App Store and other download spaces.

Any good bookmaker will have made sure the prizes they dish out on their free games will not damage the company profits, though giving out prizes without income is not the ideal business model for a bookie.

It is all very well getting new punters hooked on free games, but if they are not then encouraged to click on to the sportsbook or casino, then the money spent on game development and prizes is not worth it.

Being able to get customers to move from the games to the gambling without making them feel forced is a difficult balance even for the top bookies.

Furthermore, while the mobile gaming industry is continuing to grow, there may become a point soon where that is no longer the case. Companies cannot rely on a pandemic every few years to give themselves a boost.

It is impossible to know when the good times will end and all gaming companies can do is try to stay ahead of the curve; constantly bringing out new games which they think will be hits with the public. Never an exact science, particularly for betting companies, knowing what will be the next big thing is a gamble in itself.

Gaming

ZITRO LAUNCHES MERGING FU POTS

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Discover the world of Merging Fu Pots and unveil the hidden fortunes within each pot! At 75 credits, players can access 3 combinable features: the Green Pot (Multiplier), the Orange Pot (Double), and the Blue Pot (Extra Spin) to unlock up to 7 different Bonus Links!

But at the boost level bet of 100 credits, players will unlock 1 Merged Pot, which combines the Double, Multiplier, and Extra Spin features for a new gameplay experience! Land 15 link symbols and claim the GRAND MEGA or MEGA jackpot with a spin of a wheel.

The thrill of Fu Pots, now with an extra boost!

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Asia

Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble

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Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP. 

This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.

Divided into six teams of four members, they will face off across action-packed Minecraft rounds  designed to test every skill—from strategy and creativity to adaptability and teamwork.

Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”

The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.

Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”

The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).

With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.

The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team RedstoneTeam Gold, Team Emeralds, Team ShulkerTeam Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.

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Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

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