Baltics
Gambling trend in Baltics 2023
The Baltic gambling market is one of the youngest and most promising these days. Dozens of casino operators appear here yearly to attract punters who want to fill their pockets while playing the best games. Although land-based gaming establishments are declining, enthusiasts can always find suitable options online. That’s what our article is all about. After reading it to the end, you will learn about the history of gambling in Estonia in particular, its regulation, and the most popular virtual casinos to start playing today.
Gambling regulation in the Baltic States
The Latvian iGaming market has become an example of how the state takes control of consumer protection. It is no secret that gambling comes with a certain risk for players. Not all bets win, and to fix it at least a little, the government banned gaming operators from use bonuses with compulsory wagering. Thus, it secured players who used to face too high requirements in certain casino promotions. This led to the emergence of risk-free spins.
Not so long ago, Estonia had to decide what kind of gambling it wanted to have. Obviously, the state cannot offer casino operators tax incentives similar to what they get in Curaçao, Cyprus, or Malta. At least not in the near future. However, Estonia does have the advantage of being close to Finland, the UK, and Sweden, iGaming pioneers.
The country has always had a positive attitude towards gambling after leaving the Soviet Union. Its first Gambling Act, passed in 1995, allowed casinos and sports betting. The market was attractive for gaming operators. Due to the growing virtual casinos’ popularity, the government adopted a new Gambling Act. Since 2009, all forms of land-based and online gambling have been legal and regulated by the relevant authorities.
By visiting gaming sites, 18+ users are acting within the law. Moreover, they can be sure that they are in reliable casinos and that their safety is not threatened.
Advertising of gambling establishments
This issue is causing a lot of excitement in Estonia. Although advertising of gambling establishments is partly banned in the country, banners with new casinos and their offers still appear on the streets. Of course, casino operators are not going to stop, especially those that have appeared recently and are in desperate need of new customers.
Even though numerous ways to promote casinos and betting shops are prohibited, operators often implement creative solutions. Most use available resources on the Internet, placing their banners on third-party sites, increasing the likelihood that random users will click on the registration button.
What are the best online casinos in Estonia?
This is one of the most obvious questions. Numerous casinos available can be intimidating for some players. If you don’t know where to start, then you should definitely check out Eestikasiinod.info with the best Estonian gaming sites. Undoubtedly, they meet the highest standards because the experts have checked them according to all the critical parameters.
- Safety and licensing.
- Software and providers.
- Bonuses and requirements.
- Deposit and cash-out options.
- Client service.
- Accessibility on mobile devices.
- Reputation and reviews.
You do not have to spend time checking out several virtual casinos to determine the best of them. The work is already done! Simply go to the website and choose any casino based on your preference in games, promotions, payment methods, and so on. What’s more, all of them come with detailed reviews. And according to the current ranking, the top five Estonian casinos include:
- Ninja Casino.
- Super Casino.
- HappySpins Casino.
- Boost Casino.
- Koi Casino.
Select any of them and sign up now. Then fund your account and get a generous bonus to test top-rated games from the biggest iGaming studios.
Conclusion
The Baltic countries, particularly Estonia and Latvia, are happy to welcome new casino operators. However, they have strict requirements for those who are going to serve players in their territories. Nevertheless, you should not neglect your safety. We strongly recommend you to select a proven casino, the safety and generosity of which you will learn in the relevant reviews. Trust the professionals and save your time.
Baltics
Lithuania to Ban Gambling Ads
The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.
The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.
Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.
Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.
For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.
Baltics
Genome launches SEPA instant payments, adding another valuable feature for iGaming companies
Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.
“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.
SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.
The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.
“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.
Baltics
iDenfy Partners with Confindo to Enhance Security and Prevent Loan Fraud
iDenfy, an AI-powered identity verification, compliance and fraud prevention solutions provider, has partnered with Confindo, a leading provider of IT solutions specialising in customer relationship management (CRM) tools for group companies and external partners. This collaboration will help Confindo manage third-party risks and ensure proper fraud and breach prevention while building a seamless and secure verification experience.
The rise in digital transactions has made robust security measures more critical than ever. With security challenges like forged documents and synthetic identities, particularly in the financial and lending sectors, companies increasingly seek advanced solutions to protect their customers. Spending on information security and risk management products and services is expected to grow by 14.3% this year, reaching more than $215 billion. However, many companies operating in the financial sector see fraud as a top priority on the list, where even a single breach can have significant legal and reputational consequences.
Confindo, a dominant player in the consumer lending market since 2018, recognised the importance of securing its platforms against potential threats. Brands under the “Confindo” name, like Lenders, Bancovo, Comparar Prestamos mainly serve as intermediaries for consumer lending services. Consequently, the business is best known for representing over 20 banks and creditors in Lithuania and processing more than 10,000 inquiries monthly. As the business experienced a high volume of requests and new registrations, it required a new trusted Know Your Customer (KYC) vendor to help safeguard its operations, especially in this expansion stage across Europe.
According to Confindo, its recent operations in Latvia and upcoming launches in two new markets also showed a need for extra automation measures in its customer onboarding process. Before partnering with iDenfy, the IT and financial service provider aimed to build a conversion-optimised verification workflow that could remove the hassle around the application onboarding process. Among several identity verification providers, Confindo selected iDenfy for its reliable and efficient identification verification solution. The new software, already trusted by other platforms under Confindo’s management, stood out for its smooth integration with existing systems and provided a comprehensive global document base for more efficient scaling into new markets.
iDenfy’s ID verification solution is designed to automatically recognise, verify and extract information from over 3000 identity documents across 200 countries and territories. This comprehensive approach helps Confindo ensure that all possible safety measures are in place to prevent fraudulent loans, a key concern in the rapidly growing consumer lending sector.
It is worth mentioning that iDenfy is ranked as the top 1 identity verification solution in customer satisfaction on G2, boasting an average of 4.9 stars and over 70 reviews in 2024. This recognition underscores iDenfy’s commitment to providing high-quality, reliable services and prioritizes online user identification security.
“We chose iDenfy because their solution is not only trusted and tested but also perfectly aligns with our commitment to ensuring the highest level of security for our customers,” said Eitautas Bartuškevičius, CEO of Confindo.
Domantas Ciulde, CEO of iDenfy, said: “We’re thrilled to collaborate with Confindo in their mission to enhance security within the consumer lending space. By integrating our ID verification solution, we’re helping them create a safer, more reliable platform for their users across multiple countries.”
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