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Gambling trend in Baltics 2023

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The Baltic gambling market is one of the youngest and most promising these days. Dozens of casino operators appear here yearly to attract punters who want to fill their pockets while playing the best games. Although land-based gaming establishments are declining, enthusiasts can always find suitable options online. That’s what our article is all about. After reading it to the end, you will learn about the history of gambling in Estonia in particular, its regulation, and the most popular virtual casinos to start playing today.

Gambling regulation in the Baltic States

The Latvian iGaming market has become an example of how the state takes control of consumer protection. It is no secret that gambling comes with a certain risk for players. Not all bets win, and to fix it at least a little, the government banned gaming operators from use bonuses with compulsory wagering. Thus, it secured players who used to face too high requirements in certain casino promotions. This led to the emergence of risk-free spins.

Not so long ago, Estonia had to decide what kind of gambling it wanted to have. Obviously, the state cannot offer casino operators tax incentives similar to what they get in Curaçao, Cyprus, or Malta. At least not in the near future. However, Estonia does have the advantage of being close to Finland, the UK, and Sweden, iGaming pioneers.

The country has always had a positive attitude towards gambling after leaving the Soviet Union. Its first Gambling Act, passed in 1995, allowed casinos and sports betting. The market was attractive for gaming operators. Due to the growing virtual casinos’ popularity, the government adopted a new Gambling Act. Since 2009, all forms of land-based and online gambling have been legal and regulated by the relevant authorities.

By visiting gaming sites, 18+ users are acting within the law. Moreover, they can be sure that they are in reliable casinos and that their safety is not threatened.

 

Advertising of gambling establishments

This issue is causing a lot of excitement in Estonia. Although advertising of gambling establishments is partly banned in the country, banners with new casinos and their offers still appear on the streets. Of course, casino operators are not going to stop, especially those that have appeared recently and are in desperate need of new customers.

Even though numerous ways to promote casinos and betting shops are prohibited, operators often implement creative solutions. Most use available resources on the Internet, placing their banners on third-party sites, increasing the likelihood that random users will click on the registration button.

 

What are the best online casinos in Estonia?

This is one of the most obvious questions. Numerous casinos available can be intimidating for some players. If you don’t know where to start, then you should definitely check out Eestikasiinod.info with the best Estonian gaming sites. Undoubtedly, they meet the highest standards because the experts have checked them according to all the critical parameters.

  • Safety and licensing.
  • Software and providers.
  • Bonuses and requirements.
  • Deposit and cash-out options.
  • Client service.
  • Accessibility on mobile devices.
  • Reputation and reviews.

 

You do not have to spend time checking out several virtual casinos to determine the best of them. The work is already done! Simply go to the website and choose any casino based on your preference in games, promotions, payment methods, and so on. What’s more, all of them come with detailed reviews. And according to the current ranking, the top five Estonian casinos include:

  1. Ninja Casino.
  2. Super Casino.
  3. HappySpins Casino.
  4. Boost Casino.
  5. Koi Casino.

Select any of them and sign up now. Then fund your account and get a generous bonus to test top-rated games from the biggest iGaming studios.

Conclusion

The Baltic countries, particularly Estonia and Latvia, are happy to welcome new casino operators. However, they have strict requirements for those who are going to serve players in their territories. Nevertheless, you should not neglect your safety. We strongly recommend you to select a proven casino, the safety and generosity of which you will learn in the relevant reviews. Trust the professionals and save your time.

 

Baltics

Lithuania Mulls Cracking Down on Gambling Ads

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Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.

Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.

If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.

Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.

It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.

Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.

The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.

The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.

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Baltics

IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software

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IGT Signs 12-Year Contract Extension with UAB Perlas Network in Lithuania to Deploy Upgraded Central System Software
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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contract with UAB Perlas Network (“Perlas”) for an additional 12 years until 2035. As part of the agreement, IGT will provide upgrades to the Lottery’s central retail system including advanced software and user interfaces.

“Upgrading Perlas’ central system with IGT technology will help us optimize and elevate the country’s most popular and exciting lottery games,” said Mindaugas Marcinkevičius, UAB Perlas Network CEO. “We look forward to implementing IGT’s upgrades and are pleased to continue this successful relationship for another 12 years.”

“The technology enhancements being provided to Perlas are backed by IGT’s decades of lottery industry leadership and experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery. “This upgraded technology will introduce an administration portal that will enable the Lottery to view and manage all applications and back-office functions, helping to improve efficiencies and maximize profitability.”

The Lottery has been a customer of IGT’s since 1994. In 2023, IGT announced that it signed a contract with Euloto UAB (Perlas’ dependent company) to deploy its advanced cloud-based remote game server and at least 12 eInstant games per year.

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Baltics

Spinomenal goes live in Lithuania with Optibet partnership

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Spinomenal goes live in Lithuania with Optibet partnership
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Leading iGaming content provider, Spinomenal has extended its successful partnership with Optibet to take its games into the regulated Lithuanian market. Spinomenal first started working with Optibet a while ago when it launched its games with the operator in Estonia and Latvia.

The library of slot content for Lithuania is being integrated via Light & Wonder’s OpenGaming™ platform. Optibet’s Lithuanian players will be able to engage with Spinomenal’s extensive collection of exciting games that stars Majestic King, Poseidon’s Rising, Times of Egypt, Book of Rampage and Lucky Jack – Lost Jungle.

Lior Shvartz, CEO for Spinomenal commented: “Optibet is a huge player in the Baltic region where we have already had significant success within the Estonian and Latvian markets. We’re thrilled to go live in Lithuania with such a strong partner.”

Davit Khatiashvili, CPO for Optibet commented: “After a very successful launch in Latvia & Estonia, we are pleased to offer Spinomenal games to our Lithuanian customers.”

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