Industry News
SPORTFIVE Appoints Seamus O’Brien as President, APAC

Global sports marketing agency SPORTFIVE announced the appointment of Seamus O’Brien as President, APAC, a move that will significantly strengthen their business across Asia. O’Brien brings over 30 years of experience in leading executive positions within the sports industry, including his time as Founder and Chairman & CEO of World Sport Group who were renowned for many landmark deals in the region.
“For many years, SPORTFIVE’s strong passion and deep understanding of sport in APAC have helped shape the industry. To be able to complement our existing business with the unmatched experience and established relationships of Seamus O’Brien and his team will further underpin our endeavours to be the leading sports marketing agency in APAC and worldwide,” Stefan Felsing, CEO of SPORTFIVE, said.
The appointment represents a firm commitment to growing the agency’s regional business in APAC which will be a cornerstone of SPORTFIVE becoming the world’s leading sports marketing agency.
“Our leadership team at SPORTFIVE is excited by the opportunity and looks forward to collaborating with Seamus as he takes responsibility to advance our strategy across the entire APAC region within his role as President APAC and Chairman of the Board of SPORTFIVE ASIA,” Felsing added.
“I am delighted to be reunited again with many long-time friends and colleagues, alongside the exceptionally talented team from SPORTFIVE worldwide. Together, we will focus on growth opportunities throughout Asia which will undoubtedly benefit from our leading position in football globally,” Seamus O’Brien said.
“SPORTFIVE has a proven track record in global sports marketing and an internationally renowned sales network. Together with my team in Asia, I am looking forward to leveraging this international network for the benefit of our regional rightsholders and clients,” O’Brien added.
-
Asia6 days ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Africa7 days ago
SOFTSWISS Steps Onto The South African Tech Stage
-
Africa7 days ago
World Sports Betting Partners with Comrades Marathon Association
-
Asia7 days ago
Parimatch renews commitment to Southeast Asia at SiGMA Manilla
-
Latest News7 days ago
BonusFinder UK Survey: Public Trust in Online Gambling & Bonus Offers in 2025
-
Asia6 days ago
BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING
-
Australia7 days ago
Crown Perth Announces Two Leadership Appointments
-
Latest News7 days ago
Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence