Global sports marketing agency SPORTFIVE announced the appointment of Seamus O’Brien as President, APAC, a move that will significantly strengthen their business across Asia. O’Brien brings over 30 years of experience in leading executive positions within the sports industry, including his time as Founder and Chairman & CEO of World Sport Group who were renowned for many landmark deals in the region.
“For many years, SPORTFIVE’s strong passion and deep understanding of sport in APAC have helped shape the industry. To be able to complement our existing business with the unmatched experience and established relationships of Seamus O’Brien and his team will further underpin our endeavours to be the leading sports marketing agency in APAC and worldwide,” Stefan Felsing, CEO of SPORTFIVE, said.
The appointment represents a firm commitment to growing the agency’s regional business in APAC which will be a cornerstone of SPORTFIVE becoming the world’s leading sports marketing agency.
“Our leadership team at SPORTFIVE is excited by the opportunity and looks forward to collaborating with Seamus as he takes responsibility to advance our strategy across the entire APAC region within his role as President APAC and Chairman of the Board of SPORTFIVE ASIA,” Felsing added.
“I am delighted to be reunited again with many long-time friends and colleagues, alongside the exceptionally talented team from SPORTFIVE worldwide. Together, we will focus on growth opportunities throughout Asia which will undoubtedly benefit from our leading position in football globally,” Seamus O’Brien said.
“SPORTFIVE has a proven track record in global sports marketing and an internationally renowned sales network. Together with my team in Asia, I am looking forward to leveraging this international network for the benefit of our regional rightsholders and clients,” O’Brien added.
EGT Digital Will Shine with its Latest Products at SBC Summit Barcelona 2023
EGT Digital is all set to participate in SBC Summit Barcelona 2023, where the iGaming provider will demonstrate the latest novelties in its portfolio. Guests can see them at stand CG20 on 20 and 21 September.
Along with the well-known instant games the company will showcase its jackpot bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, including over 80 in-house developed slot games. The newest addition to High Cash Mummy Secret will stand out, making its debut during the show. It joins the already established Princess Cash, Dragons’ Realm and Leprechance Treasury and it will immerse the players in the mysteries and riches of Ancient Egypt, where the high chances of winning in combination with the beautifully themed symbols and lavish look will guarantee them an unforgettable gaming experience. The multiplayer title xRide will complement the selection of slots.
EGT Digital will also show its in-house developed all-in-one betting platform X-Nave with its 4 main modules: Sportsbook product, Casino aggregator, CRM Engine and Payment Gateway. They could be both part of the complete solution or operate separately as they allow integration with third-party platforms.
The Sportsbook product will present its latest promotion mechanisms and bonus types, including new bonus mechanics, odds boosters, new early payout types and jackpots. The self-service betting terminal which offers a 360-degree solution for both software and hardware aspects of the business in the retail segment will also be on display.
The main highlight in CRM Engine will be the Player Engagement Suite. Its three modules: campaign manager, gamification and loyalty and player journey, enable operators to provide their clients with bonuses and promotions tailored according to their tastes and preferences.
X-Nave’s Casino aggregator, which currently includes more than 90 different integrations with popular third-party gaming providers, will also demonstrate its latest modules for tombola, operator-controlled prize drops and jackpots.
“SBC Summit Barcelona provides us with the chance to meet with our current partners, as well as with many potential new customers, which is very important to us, considering the fact that Spain and the Iberian region as a whole have a lot of potential for our products. I am confident that we will have a very fruitful participation in this year’s edition of the exhibition, which will repeat and even surpass our success from last year,” Tsvetomira Drumeva, Head of Sales at EGT Digital, said.
Aristocrat Gaming to Introduce New European For Sale Link Lineup
Aristocrat Gaming is rolling out an exciting collection of new For Sale Link games in Europe, set to bring a new level of energy to gaming floors across the region.
Joining the growing list of For Sale Links, which offer customers ownership of Aristocrat content with optional centerpiece packaging, are:
Jin Cai Hao Yun: A For Sale Link that meshes the popular Choy character with 5 Dragons in two distinct settings: Red and Yellow editions, each offering Lucky Zone free game bonuses with expanding and sliding wilds. The popular Hold ‘n Spin feature progressively unlocks more room for Cash-on-Reels tokens, as well as boasting a repeat win mechanic, with a Super Feature unlocking all rows from the start.
Scorchin’ Fortune: Aristocrat’s first multigame For Sale Link introduced in Europe, features three flaming hot 25/50 line base games: Prosperity of the Nile, Tiki Blast and Sky Temple, as well as a Hold ‘n Spin feature. Player-selectable low and mid-denom ranges are available, complementing a selection of operator-configurable grand progressive start-up values.
“Our focus on the For Sale Link segment is driven by our customers’ feedback and their desire to own some of the top Aristocrat games to expand their offering to players. With this, we are on a continued mission to expand our portfolio and deliver on the promise to invest in the EMEA region,” said Marcel Heutmekers, VP of Sales and Operations in EMEA for Aristocrat Gaming.
Earlier this year, Aristocrat Gaming launched For Sale Link titles – Flamin’ Fortune and Mo’ Mummy in Europe. Flamin’ Fortune 50 Lions and Queen of The Nile, appear on the MarsX Portrait cabinet and entertain players with traditional free game bonus features and a new Hold ‘n Spin feature with repeat wins.
Mo’ Mummy: Housed on the MarsX dual screen cabinet, offers players a choice of two base game themes – Mighty Pyramid, inspired by the great pyramids of Egypt – and the Inca-inspired game, Valley of Riches. Mo’ Mummy combines a triple metamorphic and an innovative take on Hold ‘n Spin mechanics through its cash collection feature. In this feature, players can grow ‘zone of pays’ by landing Cash-on-Reels tokens, or metamorphically trigger free games or a jackpot pick ’em feature.
These games and more for EMEA will be featured in the Aristocrat Gaming booth at The Global Gaming Expo (G2E) in Las Vegas from 9 October to 12 October 2023.
Aristocrat Appoints Superna Kalle as Chief Strategy & Content Officer
Aristocrat Leisure Ltd announced the appointment of Ms Superna Kalle to the position of Chief Strategy & Content Officer, reporting directly to Aristocrat CEO & Managing Director Trevor Croker. Ms Kalle will join Aristocrat on 9 October 2023.
Ms Kalle spent 16 years at Sony Pictures Entertainment (SPE), where she held leadership positions in corporate development, before growing SPE’s television networks businesses in India, Japan and across Asia, and leading the company’s US networks. More recently, Ms Kalle was President of Starz International, and led the rollout of the premium streaming company to over 60 countries. Ms Kalle holds a Bachelor of Arts from Barnard College, Columbia University and an MBA from the NYU Stern School of Business.
Mr Croker said: “I am delighted to welcome a global executive of Superna Kalle’s calibre to Aristocrat, and to our leadership team. Superna will play a pivotal role in driving our Group growth strategy, and leveraging Aristocrat’s industry-leading intellectual property across our operations as a key part of this effort.
“Superna is a global digital media executive with more than 20 years of experience driving transformational growth, both as an operational and strategy leader. Superna has a track record of maximising the strategic value of content across a range of consumer media verticals. I look forward to her contribution and congratulate her warmly on her appointment.”
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