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Behaviol Announces Appointment of Chris Ebeling as CCO and CMO

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Ebeling, co-founder of VHS and Zed.Run, joins the creative studio behind Meta 11, which aims to pioneer a new category of sports entertainment.

Behaviol, the creative studio behind Meta 11 that is combining the power of artificial intelligence (AI) and blockchain to redefine sports entertainment, has announced the appointment of Chris Ebeling as Chief Creative Officer (CCO) and Chief Marketing Officer (CMO).

Behaviol, which recently raised $2.5 million in angel investment, is redefining sports entertainment to create an immersive and engaging sports gaming experience that is accessible to everyone. The company facilitates greater fan engagement and enhanced ownership between players and their chosen sport.

Ebeling joins Behaviol’s leadership team from his position as co-founder and Creative Director of Zed.Run, a blockchain-based, digital horse racing game that allows players to buy, breed and race NFT horses. With its unique blend of traditional horse racing and cutting-edge blockchain technology, Zed.Run was a pioneer in the web3 space, quickly becoming one of the most popular NFT games on the market.

Ebeling is a world-class animator, creative director, writer and digital artist and has worked on Hollywood blockbusters such as The Lego Movies, The Great Gatsby, Gods of Egypt and Happy Feet 2. Ebeling has also worked on DC and Marvel projects as well as AAA gaming cinematic productions. Supplementing his extensive film and VFX background, Ebeling has been creative director of projects in the real-time space, with experience across games as well as virtual and augmented reality projects.

“Behaviol sits at the intersection of AI, E-gaming, E-sports, entertainment and Web3/blockchain,” the co-founder and Chief Executive Officer for Behaviol, Krishan Deegalla, said. “Ebeling brings a wealth of experience in each of these fields and we are immensely proud to be working with him to achieve the vision of creating the next generation of sports gaming. Our ambition for Behaviol and Meta 11 is to usher in a revolution for sports entertainment, putting creativity and ownership in the hands of players while offering a AAA-level gaming experience that players can enjoy. We’re glad that Ebeling is helping us achieve this goal.”

Meta 11, currently in post-production stage, is a revolutionary AI-powered gaming platform using real-world sporting data built by Behaviol that allows fans to truly own, train, manage, trade and instruct players how to perform in a range of different sports, beginning with cricket.

Through the use of blockchain and AI, owners can deck out their avatars with custom gear and moves, turning them into superstar athletes capable of dominating any sport. The avatars are even capable of learning and adapting via AI and training, meaning they can jump from one sport to the next, offering up endless opportunities for their owners to enjoy AI-powered gaming. By combining moves from different sports and cultures, the avatars offer a fresh and inclusive take on sports and entertainment that’s accessible to everyone, regardless of their background or experience.

Cricketing legend, commentator and co-founder of Behaviol, Kumar Sangakkara, said: “At Behaviol, we want to offer an unparalleled fun gaming experience for everyone. We want to democratize sports by building on values of accessibility and inclusivity, putting fans first and creating a community-driven platform. Ebeling’s VHX experience, Hollywood DNA and world-building capabilities will be vital in helping us deliver on our mission and, starting with cricket, change the way we interact with sporting games.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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