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A New Era of Sports: QUEEN ELIZABETH OLYMPIC PARK IS LEADING UK DESTINATION FOR ESPORTS

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Queen Elizabeth Olympic Park is fast becoming the leading destination for esports in the UK, with its premier esports arena, Copper Box Arena, at the centre of this rapidly growing industry. The arena has already hosted major esports tournaments featuring popular games such as Apex Legends, League of Legends (LoL Esports), Gran Turismo, and Call of Duty, drawing in avid esports fans from all over the world.

  • Queen Elizabeth Olympic Park welcomes esports epic League of Legends 20-day tournament at Copper Box Arena.
  • The leading innovation campus, Here East, on Queen Elizabeth Olympic Park, is now home to a thriving esports community.
  • The global games market has more than doubled in value from $70.6Bn in 2012 to $180.1Bn in 2021.
  • Hub of esports education with courses at Staffordshire University London based at Here East and College of Esports at Lee Valley VeloPark.

This month, the arena, which is operated by Better, the charitable enterprise, is working with League of Legends Esports (LoL) to host the League of Legends Mid-Season Invitational (MSI). This is one of many high-profile events taking place at the third-largest arena in London annually.

LoL Esports is the fastest growing global sport and the pinnacle of competitive gaming with more than 100 professional esport teams and over 860 players. Accessible around the globe on 30+ TV and digital platforms, it is one of the most-watched forms of sports entertainment globally.

The 7,500 seater arena’s flexibility enables it to accommodate the diverse event set-ups different esports events require from a full auditorium, to accommodating event and expo combined, from end stage to centre stage to projection onto the field of play itself.

The Mayor of London, Sadiq Khan, said:

“It’s clear that Queen Elizabeth Olympic Park is a global leader in esports. The Park is harnessing this growing industry, becoming a hub for skills training and jobs in the sector, and helping to create a better, more prosperous London for all. The eyes of the gaming world will be on the Copper Box Arena this month, as tens of thousands of visitors take part in the exciting programme of events, with millions more joining in online.”

Lyn Garner, Chief Executive of the London Legacy Development Corporation, said:

“Queen Elizabeth Olympic Park has become a leading destination for esports in the UK. The Copper Box Arena is the perfect venue to host these global spectaculars playing to an audience of millions around the world.  With many events choosing to return year after year, the Arena has established itself as the capital’s prime esports venue.

“This phenomena is about much more than the events, with courses for people wanting to develop their skills and a growing cluster of businesses offering a career in the sector. We are creating an ecluster that benefits the London and UK economy as well as having a reputation as a world leader in this high-tech, fast moving industry.”

It also marks two years since the publication of a landmark report by Here East and supported by the London Legacy Development Corporation (LLDC) which outlined a roadmap to create a world-class esports cluster that will drive job creation and bring an industry worth $180bn globally to east London. The innovation campus, based in the heart of East London, has been instrumental in promoting the sector and positioning the park as a hub for this rapidly growing industry.

The campus is home to a world leading production, broadcast, tournament, and program design hub, specifically serving the global esports community. As well as Staffordshire University London who are offering undergraduate degrees in digital courses, centered on the gaming and computer sectors. Lee Valley VeloPark, home to the College of esports, is also a key part of the growing esports cluster in the park, providing state-of-the-art facilities for esports athletes and enthusiasts.

Gavin Poole, CEO of Here East, said:

“We are proud that Here East is playing a fundamental role in shaping how the next generation of talent learn about esports, gaming and the industries of the future. Alongside our partners and the businesses and academia based on campus, we are truly realizing East London’s potential to establish a globally significant urban testbed delivering on ideas that are going to power the future economies.”

Miles Eady, Commercial Events Manager at Copper Box Arena, said:

“I am excited to see the rise of esports on Queen Elizabeth Olympics Park and hugely proud to be part of the emergence of Copper Box Arena as the UK’s premier esports venue. The convergence of traditional sports and gaming creates a dynamic and inclusive space for all to come together and compete at the highest level.”

Esports has garnered immense popularity, with viewership for events rivalling that of traditional sports, and the park is at the forefront of embracing this global phenomenon. As esports continues to capture the hearts of many, Queen Elizabeth Olympic Park is positioning itself as a leading destination for esports in the UK, offering a dynamic and cutting-edge environment for esports tournaments, athletes, and fans alike.

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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eSports

WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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