Baltics
Paf acquires two Latvian gaming sites

Paf acquires two Latvian gaming sites, WilliamHill.lv and MrGreen.lv. The acquisition makes Paf the third largest gaming company in the Latvian market.
The Nordic gaming company Paf invests in the Latvian gaming market by acquiring two Latvian gaming sites from the gaming company 888 Holding Plc. The acquisition includes 888 Holding’s Latvian operations, the gaming sites WilliamHill.lv and MrGreen.lv along with their Latvian licences.
“For Paf, this is a good long-term investment in the Latvian market. We have been operating there since 2018 and we aim to build a stable position in the market,†says Paf’s CEO Christer Fahlstedt.
Paf becomes third largest in Latvia
With the acquisition of 888’s Latvian operations, Paf becomes the third largest gaming company in the market. The new gaming sites acquired by Paf will initially continue under the same brands as before.
“The gaming sites’ current customers will not notice any difference directly when we take over the business. For Paf, it also means that we will have a new office in Riga where more than twenty employees will become a part of Paf,†says Christer Fahlstedt.
888 Holding Plc, better known as 888, is one of the largest gaming companies in the world with operations in several different markets and over 11,000 employees. The agreement between Paf and 888 was signed on 19 May, with Paf taking over the company’s Latvian operations in June.
-
Latest News6 days ago
Blask expands Market Overview dashboard with 10 new countries
-
Latest News5 days ago
Best Online Casinos in the Netherlands: Top Dutch Casino Sites in 2025
-
Latest News6 days ago
List of the Best No KYC Casino Sites
-
Asia6 days ago
PH GAMING INDUSTRY RECORDS PHP104.12B GGR IN 1ST QUARTER 2025
-
Asia5 days ago
Skyesports Championship BGMI Set for Sixth Edition Featuring INR 40 Lakhs Prize Pool, Grand Finals on May 17–18 in Bangalore
-
Interviews6 days ago
A spectacular sight
-
Latest News6 days ago
Push Gaming ascends to new heights with mythic new release Olympus Unleashed
-
Compliance Updates6 days ago
EGBA Presses for Implementation of National Self-Exclusion Measures in Romania