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Balkans

IGT Presents Future-Forward, Growth-Driving Solutions at the 11th EL Congress and Trade Show

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IGT to Showcase Growth-Driving Solutions at the World Lottery Summit 2024
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International Game Technology PLC announced that it will present its impressive portfolio of world-class lottery solutions at the 11th EL Congress and Trade Show, presented by European Lotteries, from June 4-7, in Šibenik, Croatia. In booth 612, IGT will demonstrate its “Future-Forward, Growth-Driven” approach with a full suite of digital tools, exciting new games, and innovative solutions that drive lottery sales and engage the next generation of players.

“The EL Congress and Trade Show is an excellent opportunity for IGT to meet with our European lottery customers and showcase our innovative products that are propelling the industry forward,” said Fabio Cairoli, IGT CEO Global Lottery.“Among the many highlights at this year’s Congress, we will feature our groundbreaking OMNIA omnichannel solution that modernizes the retail environment with digitalized player services. We are very excited about OMNIA and the strength it adds to our broad lineup of growth-driving lottery retail solutions.”

EL Congress and Trade Show attendees who explore IGT’s booth can experience a variety of sophisticated, innovative products including:

  • Retail Lottery Solutions: IGT will showcase its high-performing point-of-sale solutions designed to engage lottery players in any retail environment, enabling Connected Play™ experiences as part of its OMNIA™ offering. OMNIA is IGT’s integrated lottery solution that converges the retail and digital channels, delivering the industry’s first truly player-centric, omnichannel solution.
  • Instant Ticket Services: Exciting instant ticket presentations on display will include Infinity Instants™, offering an infinite number of possibilities for scratch ticket design, IGT’s instant ticket innovations and instant ticket services. Among some of the innovations featured are IGT’s GLEAM™ technology that adds brilliant holographic, foil or metallic inks to gain attention at the point of sale, and Color Reveal™, a four-part color process marking system that creates stunning artwork over extended gameplay areas.
  • iLottery: IGT’s iLottery offering includes flexible products and an engaging eInstants portfolio backed by dedicated iLottery expert services. IGT’s compelling eInstants content, including its award-winning progressive games, along with omnichannel and licensed brands, will be available for visitors to play on a giant touchscreen. IGT will also feature its end-to-end, cloud-based iLottery platform, market-leading Player Data Platform and its feature-rich player portal and mobile app.

IGT will also participate in several EL Congress presentations and panel discussions including:

  • Fabio Cairoli, IGT CEO Global Lottery, will participate in the CEO Discussion Panel on June 6.
  • Sharon Duncalf, IGT Vice President of Market Insights and Account Planning, will present “Looking Forward to the Future of Lottery: Driving Sustainable Growth Together” along with IGT customers on June 5.
  • Stefania Colombo, IGT Director of Global Sustainability, will participate in the breakout session, “Lotteries and the Planet,” on June 6.
  • Laura Feliziani, IGT Lottery S.p.A. Brand Content & Consumer Engagement, will participate in the breakout session panel discussion, “Fight for Attention: Examples of creative media from the lottery world to break through the clutter,” on June 6.
  • Giuseppe Pelle, IGT Lottery S.p.A. Institutional Relations Manager, will participate in the breakout session, “Fighting Illegal Gambling,” on June 6.
  • Delash Patel, IGT Senior Director Product Management, will participate in a panel discussion on security and integrity issues regarding electronic draws during the “Artificial Intelligence & Draw Integrity” breakout session on June 6.

Balkans

EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers

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EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
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BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.

CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.

Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.

The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.

“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”

Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”

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Balkans

AdmiralBet Introduces OKTO.CASH in Serbia

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AdmiralBet, a leading brand in Serbia within the Novomatic Group, has announced the rollout of OKTO.CASH, the fast and direct cash-to-digital payment solution of OKTO. The new integration offers a convenient and secure way for users in the region to top up their igaming accounts with cash, further enhancing the customer experience on AdmiralBet.

The partnership underscores OKTO’s expansion in Serbia and reflects its commitment to delivering easy, fast and secure payment options for players who prefer offline transactions but seek the convenience of online igaming. It allows AdmiralBet customers to deposit cash directly into their gaming accounts instantly, via e-voucher payment of OKTO’s at an always’ growing network of points of sale across the region. The seamless integration allows players to complete deposits without leaving the gaming environment, ensuring an uninterrupted and smooth experience.

OKTO’s CCO Simon Dorsen said: “OKTO has built a strong reputation for aligning its payment solutions with the needs of modern users who prioritize flexibility, convenience, speed, safety, and security. Our proprietary technology is fully integrated with AdmiralBet architecture, enabling instant access to funds without the player needing to exit the app or website. This is the perfect solution for users who want the benefits of the digital world while still using cash, that aligned with AdmiralBet’s user focused payments strategy.”

“Our payment platform is specifically designed to cater to the demands of the Serbian market. We recognize the value of thinking locally, and this partnership delivers real benefits to both players and operators,” he added.

Milan Djurmez, Head of Online Gaming at AdmiralBet, said: “We operate in a highly competitive and fast-paced industry, where delivering the best mobile-first experiences is crucial. OKTO has proven to be a trusted partner with an impressive track record in digital payments in Europe and beyond. We are excited to offer this new cash-to-digital payment solution to our players, further enhancing their experience.”

The collaboration of AdmiralBet with OKTO reaffirms the commitment of all parties to offering state-of-the-art experiences to consumers. As OKTO continues to grow its presence in the Serbian market, this partnership marks a significant step toward modernizing payment methods for the region’s igaming community.

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Balkans

EGT’s Supreme Green Selection made its successful debut in Bulgaria

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EGT's Supreme Green Selection made its successful debut in Bulgaria
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Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.

Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.

Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”

Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”

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