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IGT Presents Future-Forward, Growth-Driving Solutions at the 11th EL Congress and Trade Show

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IGT to Explore Strategic Alternatives for its Global Gaming and PlayDigital Segments to Drive Long-Term Sustainable Value
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International Game Technology PLC announced that it will present its impressive portfolio of world-class lottery solutions at the 11th EL Congress and Trade Show, presented by European Lotteries, from June 4-7, in Šibenik, Croatia. In booth 612, IGT will demonstrate its “Future-Forward, Growth-Driven” approach with a full suite of digital tools, exciting new games, and innovative solutions that drive lottery sales and engage the next generation of players.

“The EL Congress and Trade Show is an excellent opportunity for IGT to meet with our European lottery customers and showcase our innovative products that are propelling the industry forward,” said Fabio Cairoli, IGT CEO Global Lottery.“Among the many highlights at this year’s Congress, we will feature our groundbreaking OMNIA omnichannel solution that modernizes the retail environment with digitalized player services. We are very excited about OMNIA and the strength it adds to our broad lineup of growth-driving lottery retail solutions.”

EL Congress and Trade Show attendees who explore IGT’s booth can experience a variety of sophisticated, innovative products including:

  • Retail Lottery Solutions: IGT will showcase its high-performing point-of-sale solutions designed to engage lottery players in any retail environment, enabling Connected Play™ experiences as part of its OMNIA™ offering. OMNIA is IGT’s integrated lottery solution that converges the retail and digital channels, delivering the industry’s first truly player-centric, omnichannel solution.
  • Instant Ticket Services: Exciting instant ticket presentations on display will include Infinity Instants™, offering an infinite number of possibilities for scratch ticket design, IGT’s instant ticket innovations and instant ticket services. Among some of the innovations featured are IGT’s GLEAM™ technology that adds brilliant holographic, foil or metallic inks to gain attention at the point of sale, and Color Reveal™, a four-part color process marking system that creates stunning artwork over extended gameplay areas.
  • iLottery: IGT’s iLottery offering includes flexible products and an engaging eInstants portfolio backed by dedicated iLottery expert services. IGT’s compelling eInstants content, including its award-winning progressive games, along with omnichannel and licensed brands, will be available for visitors to play on a giant touchscreen. IGT will also feature its end-to-end, cloud-based iLottery platform, market-leading Player Data Platform and its feature-rich player portal and mobile app.

IGT will also participate in several EL Congress presentations and panel discussions including:

  • Fabio Cairoli, IGT CEO Global Lottery, will participate in the CEO Discussion Panel on June 6.
  • Sharon Duncalf, IGT Vice President of Market Insights and Account Planning, will present “Looking Forward to the Future of Lottery: Driving Sustainable Growth Together” along with IGT customers on June 5.
  • Stefania Colombo, IGT Director of Global Sustainability, will participate in the breakout session, “Lotteries and the Planet,” on June 6.
  • Laura Feliziani, IGT Lottery S.p.A. Brand Content & Consumer Engagement, will participate in the breakout session panel discussion, “Fight for Attention: Examples of creative media from the lottery world to break through the clutter,” on June 6.
  • Giuseppe Pelle, IGT Lottery S.p.A. Institutional Relations Manager, will participate in the breakout session, “Fighting Illegal Gambling,” on June 6.
  • Delash Patel, IGT Senior Director Product Management, will participate in a panel discussion on security and integrity issues regarding electronic draws during the “Artificial Intelligence & Draw Integrity” breakout session on June 6.

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Flutter Entertainment Buys 51% Stake in Serbia’s MaxBet

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Paddy Power and Fanduel owner Flutter Entertainment said it had bought an initial 51% stake in Serbia’s second biggest sports betting and gaming operator MaxBet for €141m in a bid to expand in the Balkans.

Flutter said the deal allows it to acquire the remaining 49% stake in 2029 on similar terms.

It added that the deal aligns with its strategy to target fast-growing, regulated markets where it can combine local expertise with its global pricing and technology.

Flutter, the world’s largest online betting company, said the €700m Serbian betting market is attractive due to its relatively low online penetration of around 35% and expected online compound annual growth to 2025 of about 15%.

MaxBet, which generated pro forma fully regulated revenue of €145m in the year to June, 44% of it online, also has a smaller presence in Bosnia, Montenegro and North Macedonia.

It has an estimated 20% online share as well as over 400 retail outlets across four markets, a well-known local brand and 95,000 online average monthly players.

Flutter, which makes 78% of its revenue in its main divisions of the US, Australia and Ireland and the UK, operates in more than 100 countries around the world.

Peter Jackson, Flutter’s chief executive, said today’s acquisition continues the company’s progress against the strategic priorities it has set for its International division; to buy and build podium positions in regulated markets.

“We believe MaxBet is an excellent opportunity to replicate the success we have achieved in markets like Georgia, India and Italy by acquiring a strong brand in a podium position, where we see a compelling opportunity to combine that extensive local expertise with the power of the Flutter Edge to accelerate and transform growth,” the CEO added.

The deal is subject to customary regulatory clearances and is expected to close in the first quarter of 2024.

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Spinomenal augments Bulgarian presence with WINBET deal

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Spinomenal augments Bulgarian presence with WINBET deal
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Spinomenal, the leading iGaming content provider, has augmented its presence in the Bulgarian iGaming market following a new content partnership with WINBET.

Following the agreement, the leading player in the Bulgarian market will gain seamless access to a wide range of Spinomenal’s top performing titles. Some of the games now available on WINBET’s platform are Poseidon’s Rising, Book of Rebirth and Wolf Fang – to name just a few.

The games are being integrated into WINBET via EGT Digital’s platform. This latest content partnership builds on Spinomenal’s relentless commitment to enhancing its regulated global presence across the iGaming space.

Lior Shvartz, CEO for Spinomenal commented: “Bulgaria has been a major growth market for us and we’re really pleased to enhance our presence here. Our games are proving very popular and by partnering with WINBET we can increase their exposure further.”

Victor Perenovski, WINBET Operations Director, commented: “As the leading Bulgarian online entertainment provider, we strive to offer our clients an ever-expanding portfolio of top quality content and bespoke customer service. By integrating Spinomenal titles we further extend our offer as part of our growth strategy for the Bulgarian market.”

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Hacksaw Gaming Makes Bulgarian Market Entry via Inbet Partnership

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Hacksaw Gaming Makes Bulgarian Market Entry via Inbet Partnership
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Hacksaw Gaming, a developer of premium online casino games, has broken into the Bulgarian iGaming market courtesy of a content distribution deal with Inbet.

The partnership sees Hacksaw Gaming supply the operator with an assortment of crowd-pleasing slot titles including flagship creation Wanted Dead or a Wild, in addition to 2023 smash hit R.I.P. City, Chaos Crew, Stack‘em, Cubes 2, and Joker Bombs, among several others.

Hacksaw Gaming’s Bulgarian bow represents another step forward as part of an overarching strategy to enhance its international footprint across regulated markets. The last two months alone have seen the studio debut in the highly competitive West Virginia and Lithuanian iGaming arenas to help swell its presence both at home and abroad.

Hacksaw Gaming CEO, Marcus Cordes, said: “It fills us with huge satisfaction to enter the Bulgarian market with Inbet so soon after breaking into the US and Lithuania. Hacksaw Gaming’s wide-ranging catalogue of games has wowed scores of fans across the world, and we’re excited to deliver our captivating content to another market of such strategic significance.

“As iGaming grows apace across the world, we remain perfectly positioned to embark on continued expansion across Europe and further afield driven by mutually beneficial partnerships.”

“As iGaming grows apace across the world, we remain perfectly positioned to embark on continued expansion across Europe and further afield driven by mutually beneficial partnerships.”

Tihomir Dyakov, COO of Inbet, added: “We are one of the most fast-growing betting sites in Bulgaria. Our main goal is to continue our great results in the first year of our market entry, and we believe that our partnership with Hacksaw will help us with that.”

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