Latest News
Paf’s annual report for 2022
A successful year makes big dividends of Paf funds possible, with both revenue and profit increasing. The Nordic gaming company Paf continues to invest in responsible gaming measures and the newly published figures for Paf’s customer segments show that the investments are having an effect.
The Nordic gaming company Paf has had a good year, the international successes continue and the Land & Ships business has recovered a great deal after the pandemic. The group turnover for 2022 increased from EUR 135 million to EUR 165.7 million, which is an increase of 23% and a new turnover record.
âWe are pleased with last year, it is a good result and a testament to our ability to deliver. We are doing much better in Sweden, Switzerland and Spain. In addition, our ship operations have largely recovered,â says Pafâs CEO Christer Fahlstedt.
Paf’s profit increased from EUR 34.3 million to EUR 44.4 million, with around EUR 8 million of the positive result being due to a temporary reduction in lottery tax in Finland. The result paves the way for a larger distribution of Paf funds.
âPaf’s purpose is to generate funds for the benefit of society and with the strong result we can distribute EUR 33.1 million. From the Board’s point of view, we are really pleased with how the employees have managed to perform and develop the company over the past year,â says Chairman of the Board Jan-Mikael von Schantz.
Since its foundation in 1966, Paf has donated over âŹ400 million to societal benefits, totalling âŹ416 million.
Major investments in responsible gaming
In autumn 2022, Paf chose to lower the mandatory loss limit for young players aged 18-24. In the spring of 2023, Paf chose to invest heavily in responsible gaming again, when it lowered the loss limit for all customers to EUR 17,500 per year. In addition, Paf introduced a specific loss limit for young players aged 18-19, 1800 euros per year.
âWe estimate that our measures cost about âŹ7 million in total. For Paf as a company, this is a significant sum, but it is the right thing to do. We should provide entertainment in a sustainable way,â says Christer Fahlstedt.
The loss limits have put an end to the revenues from the most intensive playing customers.
Verified published customer segments
We believe in openness and that in the long run it makes Paf a more trustworthy gaming company. Paf started openly publishing figures for customer losses and winnings already five years ago, in 2019. In this year’s numbers with Paf’s customer segments, the figures for the Swedish Speedy companies are included in the 2022 column.
âWe have increased the more sustainable green revenues by 22% from 2021 to 2022, which is a big step in the right direction. The other segments have also increased, which can mostly be explained by our recent acquisition of the Speedy companies in the Swedish market,â says Christer Fahlstedt.
The figures for Paf’s customer segments have been reviewed and verified by an external accounting firm in connection with the review of Paf’s annual report.
Industry News
MiFinity to Showcase Innovative iFrame at SiGMA 2024
MiFinity, a leading global payment services provider, is excited to announce its participation at SiGMA 2024, held in Malta from 12 to 14 November. Visitors can find MiFinity at Stand 2012, where the team will be showcasing its award winning PayAnyBank service, and the latest version of the MiFinity iFrame and demonstrating how it helps iGaming operators acquire and retain players with a seamless, flexible payment experience.
Paul Kavanagh, CEO of MiFinity, commented: âSiGMA is a fantastic opportunity for us to showcase our latest developments and engage directly with the iGaming community. The MiFinity iFrame is a game-changer for operators looking to streamline their payment processes and enhance the player experience. We look forward to demonstrating its capabilities and connecting with both existing and prospective partners.â
MiFinityâs Business Development and Account Management teams will be on-site to discuss the new iFrame features in-depth and highlight how MiFinity can optimise payments for iGaming operators. They will also be showcasing MiFinityâs innovative suite of payment solutions developed specifically for the iGaming sector, including MiFinity PayAnyBank â a powerful tool that enables operators to send payouts directly to playersâ bank accounts in multiple countries and currencies, enhancing the user experience with faster, more localised transactions and reduced FX fees.
The MiFinity Affiliates team will also be available to explain the benefits of MiFinityâs affiliate program, which offers some of the highest commissions in the industry and unique promotional opportunities via the MiFinity Bonus website.
Meet the MiFinity team at Stand 2012 at SiGMA 2024 to learn more about the companyâs solutions and how they are transforming the iGaming payment landscape. Pre-book a meeting with the MiFinity team or drop by the stand during the event to explore how MiFinity can support your business.
Book a meeting here > outlook.office365.com/book/[email protected]/
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that Januaryâs ICE Barcelona will include a major new feature dedicated to global gamingâs most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: âOur members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientationâconnecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: âWe represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.â
Januaryâs editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
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