Latest News
Aston Villa Enters into Partnership with BK8

Aston Villa has agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner.
The organisation, who have signed a three-year deal with the Club, will have branding featured on the front of Villa’s three shirts until the end of the 2025/26 season and have committed to giving back to charity with this latest announcement.
The club’s third kit, which will be unveiled later in the summer, will see BK8 make a contribution per adult third shirt sold, to a local charity in Birmingham. The move comes off the back of BK8’s previous work over the past two years, working with charities and programmes involving mental health awareness and this initiative is the first of what will be a number of collaborations with the Club.
Speaking about the rationale behind their charitable aims, BK8 EMEA Managing Director Michael Gatt said: “We are really delighted to be able to announce our support for local charities as part of our exciting new partnership with Aston Villa. Being able to give something back to the supporters for their dedication is a hugely significant part of the reason we want to be involved with a prestigious institution, which is what Aston Villa Football Club are.
“As a brand working in football for the last few years, we have committed to working closely with our partners’ local community initiatives and ensure we continue our commitment to delivering on our ambitions in this area.
“Over the next three years of this deal we will work tirelessly to make an impact in this area with a number of programmes across the region that engage with Villa supporters locally but also on a global scale.”
An Aston Villa spokesperson said: “Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia.”
The brand will also invest in several brand activations across the course of the partnership, which they believe will showcase their commitment to several local charitable initiatives in and around Birmingham. The deal also includes various advertising opportunities including advertising assets at Villa Park, which will be given to charity organisations to display promotional messages throughout the season.
-
Asia7 days ago
SA Gaming is thrilled to announce the launch of Fish Prawn Crab
-
Asia7 days ago
Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale
-
Latest News7 days ago
Thunderkick partners with Veikkaus for Finnish market entry
-
Australia7 days ago
Martin Pakula Named Chair of Crown Melbourne
-
eSports5 days ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Asia7 days ago
DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards
-
Latest News7 days ago
Serving Them Up: How Player Wealth Scores Can Power More Intelligent In-Play Betting
-
Latest News5 days ago
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship