Africa
The Unit moves into second year as start-up LulaBet’s marketing services supplier

This follows LulaBet’s successful launch in South Africa, as The Unit continues to build its reputation across the globe
28th June 2023 – The Unit, the leader in nearshore product development and marketing for sports betting and igaming, is continuing in its role as marketing services supplier for LulaBet following the operator’s successful launch in South Africa.
LulaBet launched last September after The Unit came on board, bringing extensive experience of providing strategic marketing expertise gained across several years in sports betting and casino. The Unit has provided this service to LulaBet with a particular focus on paid search and paid social.
Based in Cape Town, LulaBet was set up by an experienced team of industry experts and has rapidly become one of the leading online sports betting and casino operators in South Africa, combining customer insight and technology to provide a rewarding and engaging experience.
Through this partnership, The Unit has showcased its ability to provide its world-class services in geographic locations across the world, launching and growing paid search and paid social marketing channels for a start-up in the sports betting space.
The Unit’s experienced industry professionals provide expertise for each partner’s marketing roadmap. From strategic marketing to budgets and planning, The Unit can help partners launch their sportsbook/casino into new markets or improve marketing channels that are currently underperforming.
The marketing team is made up of consultants with strong practical backgrounds, having worked on the operator side for many years, which means they understand the issues partners face both on a strategic and day-to-day level.
After assisting with LulaBet’s launch and identifying the strengths of a start-up business, The Unit will work with LulaBet on further plans to expand in the South African market, with a second wave of growth expected as more product features are added by the LulaBet team.
Paddy Casey, Co-Founder at The Unit, said: “I am delighted to continue working with LulaBet following an enjoyable and successful first year of our partnership. LulaBet has proved it can gain cut-through in the South African market in a short space of time, and the experience brought into the project from both sides has led to a fruitful collaboration. I am excited to see how our marketing expertise can help them take their brand to the next level.
“We have built our reputation globally since launching five years ago, and our success in helping grow a start-up like LulaBet is further proof of how we can help businesses across several jurisdictions. I look forward to providing our services in more markets as we continue to showcase our abilities.”
Iain Gutteridge, Managing Director at LulaBet, said: “We wanted to work with an agency who had extensive sports betting experience. We chose The Unit because the team there has experience from the operator side which made our communication with them fast and direct. We are a team of experienced betting professionals who operate at a fast pace, so The Unit were a great fit with our culture.”
-
Latest News6 days ago
Play Without Limits: Top VPN Locations That Unlock Global Casino Access
-
Balkans5 days ago
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria
-
Latest News5 days ago
MrSavage takes aim at a Fortnite Guinness World Record
-
Asia5 days ago
DigiPlus Sets the Standard for Responsible Gaming with Industry-first Player Protection Tools
-
Compliance Updates5 days ago
Betsson joins Unibet & Tipico on stage at Leaders in Compliance Conference
-
Latest News5 days ago
Best Online Casinos in Europe 2025 | List of Top 5 EU Online Casinos for Real Money (Latest Update)
-
eSports5 days ago
Genius Sports Signs Partnerships with Bayes Esports and GRID
-
Interviews5 days ago
Investing in Arbitrage Teams