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Ground-Breaking Study on Women’s Sports and Sports Betting to be Launched at iGB L!VE

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The International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter and Stats Perform will unveil the results of a ground-breaking study on women’s sports and women in sports betting, ‘Breaking Barriers: Assessing Women’s Sports Growth, Betting Trends and Integrity Challenges’, during the 2023 edition of iGB L!VE in Amsterdam on July 12.

The study, conducted by the German Sport University Cologne, analyses the economic development of five women’s sports: soccer, tennis, basketball, cricket and volleyball. For the very first time it also takes a deep dive into the betting trends in women’s sports and examines the integrity of women’s sports.

“Women’s sport has moved from the margins to the mainstream; it is the future of sport and sports betting,” the Chief Executive Officer for the IBIA, Khalid Ali (pictured), said. “That is why understanding the transformation of women’s sports and what it means for the sports betting market and sports integrity is so important. With the Women’s Football World Cup due to start in July, this is a great moment to kick-off the conversation about women’s sports, betting and integrity. We look forward to presenting the results of the study at iGB L!VE.”

The data confirms that the last five years have seen a dramatic rise in the popularity of women’s sports across the world. For example, last’s year’s Women’s Euros final set a new record for attendance of 87,192 for any Euros final, men or women, and the 2019 Women’s World Cup was also watched by 1.12 billion people across all platforms. One million tickets have already been sold for the 2023 FIFA Women’s World Cup and it is to set new records for attendance and viewing.

The growth of women’s sports is not just visible in soccer. Both women’s rugby and cricket are seeing similar popularity surges, with both World Cups attracting record crowds and viewers as mainstream broadcasters wake-up to the massive potential of women’s sport.

Sponsorship and investment are also on the rise. Women’s sport is attracting prestige brands such as Visa and in 2023 the Women’s Premier League saw one of the largest financial injections in the history of women’s cricket when five teams were auctioned for more than $570 million.

The study also analyses how the rapid growth of women’s sport is impacting on the number of bettors, bets placed and betting volume and assesses whether there are particular characteristics to women’s sports betting. Additionally, the study provides an assessment of the potential integrity threats to women’s sports including the type of match-fixing, level of play, involved stakeholders and financial and sports consequences.

“As women’s sports continue to gain popularity, so does the expansion of sports betting within this domain,” professor at the German Sport University Cologne, Dr. Sören Dallmeyer, said. “One of our roles as a research institution is to study this rapid growth closely. Based on existing scientific evidence and data, we aim to identify where threats to the sport’s integrity may arise and determine the most effective strategies to counteract these challenges.”

“The rise in women’s sport is bringing in a new, younger and more female generation of sports bettors whose attitude and approach to betting is very different to male bettors,” Co-Founder of All-In Diversity, Christina Thakor-Rankin, said. “This has implications not just for sports integrity, but also trading practices, market-making and safe gambling. By understanding what this new and rapidly evolving landscape looks like we put ourselves in the best possible position to keep customers, sports betting operators, athletes and sport safe for all. Thank you to the IBIA, German Sport University Cologne, Stats Perform, Entain and Flutter for their support in helping the industry to take this very important first step.”

The results from the study will be presented by Henry Steinfeldt, professor at the German Sport University Cologne, followed by a discussion around the impact on the industry with Vasileios Bountzouklis, Commercial Manager Betting, Stats Perform, Silvia Paleari, Director of Public Affairs, IBIA, chaired by Christina Thakor-Rankin, Co-Founder, All-in Diversity Project.

iGB L!VE is cementing its status as the unmissable mid-year European-based event for the global iGaming community. The show, which takes place across July 11 to 14 at the RAI Amsterdam will comprise 14,805 gross sqm dedicated to product, learning and networking. The net figure that reflects the space occupied by exhibitors stands at 5,870 sqm making it 30% bigger than the previous high of 4,513 sqm recorded last year. The increase in floor space is reflected in the number of exhibitors who will have a presence in Amsterdam: that figure stands at 207 compared with the previous high of 173; an increase of 20%. iGB L!VE: July 11 to 14, RAI Amsterdam, www. iGBLive.com.

Gaming

ZITRO LAUNCHES MERGING FU POTS

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Discover the world of Merging Fu Pots and unveil the hidden fortunes within each pot! At 75 credits, players can access 3 combinable features: the Green Pot (Multiplier), the Orange Pot (Double), and the Blue Pot (Extra Spin) to unlock up to 7 different Bonus Links!

But at the boost level bet of 100 credits, players will unlock 1 Merged Pot, which combines the Double, Multiplier, and Extra Spin features for a new gameplay experience! Land 15 link symbols and claim the GRAND MEGA or MEGA jackpot with a spin of a wheel.

The thrill of Fu Pots, now with an extra boost!

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Latest News

QTech Games goes Rogue for more creative content

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QTech Games, the leading game distributor across all emerging markets, has continued to build the strong momentum in its premium pipeline with the addition of dynamic slots provider, Rogue.

Integrating content from one of the industry’s most exciting casino game developers, which dares its partners and their players to “deviate from the standard” in an increasingly homogenised slots space, bolsters QTech Games’ burgeoning platform with yet more creative muscle. In short, QTech Games is now taking the broadest range of online games to market across emerging territories, with established names sitting alongside the industry’s most exciting up-and-coming providers.

Rogue adds its head-turning style of disruptive slots to one of the planet’s most comprehensive vertical igaming spreads, with titles that include OverDrive, Happily Ever After and breakout slot variant stacKing Kong, alongside the recently released Rainbow Falls and Fever Las Vegas. Every game employs unique mechanics such as Turbo Reels™Happy Returns™ and Blockchain™ to go through the gears of varied volatility appetites.

Rogue’s gaming suite has also been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

The agreement naturally extends Rogue’s international footprint, unlocking untapped jurisdictions from Asia, through Africa and Eastern Europe, and on to Latin America for diversified growth.

Philip Doftvik, QTech Games’ CEO, said: “In recent history, Rogue has been rolling out some of the sector’s most captivating content, and we’re thrilled to be able to offer new players access to their game-changing slots.

“They have created game mechanics which afford players a novel user experience which they don’t get elsewhere, so it’s no surprise these innovative games are standing out in a sea of routine re-skins and replicated ideas. Rogue will continue to go from strength to strength with a raft of original and high-octane content that pushes the boundaries in an often copycat space.”

John Parsonage, CEO and Co-Founder of Rogue, added: “Founded in 2020, we’re still an embryonic business that’s witnessed exceptional growth in our first four years of existence, simply through making quality games that stand out, and then getting the quality distribution to realise their potential across assorted markets. QTech Games immediately delivered the goods in the latter department, thanks to the seamless ease with which their API allows various operators to quickly get our games live on their sites and the dexterity with which their game lobby distils our portfolio according to different regional tastes.

“This deal marks a huge opportunity for us to increase the reach of our games via QTech Games’ vast distributional scope, furnishing new operators and players with titles that dare to be different and disrupt the norm.”

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Balkans

Meridianbet (GMGI) Redefines Sports Sponsorship with Europe’s First Emblem Integration Deal

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Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.

Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.

Breaking New Ground – Key Facts

  • First permanent logo integration in European basketball
  • Strong, ongoing partnership with a top-tier Euroleague club
  • Strategic amid NBA’s expanding interest in Europe

This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.

Legacy Meets Innovation

This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.

By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.

Group – Wide CSR Statement

Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.

This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.

Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.

A New Era for European Basketball

Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.

As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.

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