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Ground-Breaking Study on Women’s Sports and Sports Betting to be Launched at iGB L!VE



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The International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter and Stats Perform will unveil the results of a ground-breaking study on women’s sports and women in sports betting, ‘Breaking Barriers: Assessing Women’s Sports Growth, Betting Trends and Integrity Challenges’, during the 2023 edition of iGB L!VE in Amsterdam on July 12.

The study, conducted by the German Sport University Cologne, analyses the economic development of five women’s sports: soccer, tennis, basketball, cricket and volleyball. For the very first time it also takes a deep dive into the betting trends in women’s sports and examines the integrity of women’s sports.

“Women’s sport has moved from the margins to the mainstream; it is the future of sport and sports betting,” the Chief Executive Officer for the IBIA, Khalid Ali (pictured), said. “That is why understanding the transformation of women’s sports and what it means for the sports betting market and sports integrity is so important. With the Women’s Football World Cup due to start in July, this is a great moment to kick-off the conversation about women’s sports, betting and integrity. We look forward to presenting the results of the study at iGB L!VE.”

The data confirms that the last five years have seen a dramatic rise in the popularity of women’s sports across the world. For example, last’s year’s Women’s Euros final set a new record for attendance of 87,192 for any Euros final, men or women, and the 2019 Women’s World Cup was also watched by 1.12 billion people across all platforms. One million tickets have already been sold for the 2023 FIFA Women’s World Cup and it is to set new records for attendance and viewing.

The growth of women’s sports is not just visible in soccer. Both women’s rugby and cricket are seeing similar popularity surges, with both World Cups attracting record crowds and viewers as mainstream broadcasters wake-up to the massive potential of women’s sport.

Sponsorship and investment are also on the rise. Women’s sport is attracting prestige brands such as Visa and in 2023 the Women’s Premier League saw one of the largest financial injections in the history of women’s cricket when five teams were auctioned for more than $570 million.

The study also analyses how the rapid growth of women’s sport is impacting on the number of bettors, bets placed and betting volume and assesses whether there are particular characteristics to women’s sports betting. Additionally, the study provides an assessment of the potential integrity threats to women’s sports including the type of match-fixing, level of play, involved stakeholders and financial and sports consequences.

“As women’s sports continue to gain popularity, so does the expansion of sports betting within this domain,” professor at the German Sport University Cologne, Dr. Sören Dallmeyer, said. “One of our roles as a research institution is to study this rapid growth closely. Based on existing scientific evidence and data, we aim to identify where threats to the sport’s integrity may arise and determine the most effective strategies to counteract these challenges.”

“The rise in women’s sport is bringing in a new, younger and more female generation of sports bettors whose attitude and approach to betting is very different to male bettors,” Co-Founder of All-In Diversity, Christina Thakor-Rankin, said. “This has implications not just for sports integrity, but also trading practices, market-making and safe gambling. By understanding what this new and rapidly evolving landscape looks like we put ourselves in the best possible position to keep customers, sports betting operators, athletes and sport safe for all. Thank you to the IBIA, German Sport University Cologne, Stats Perform, Entain and Flutter for their support in helping the industry to take this very important first step.”

The results from the study will be presented by Henry Steinfeldt, professor at the German Sport University Cologne, followed by a discussion around the impact on the industry with Vasileios Bountzouklis, Commercial Manager Betting, Stats Perform, Silvia Paleari, Director of Public Affairs, IBIA, chaired by Christina Thakor-Rankin, Co-Founder, All-in Diversity Project.

iGB L!VE is cementing its status as the unmissable mid-year European-based event for the global iGaming community. The show, which takes place across July 11 to 14 at the RAI Amsterdam will comprise 14,805 gross sqm dedicated to product, learning and networking. The net figure that reflects the space occupied by exhibitors stands at 5,870 sqm making it 30% bigger than the previous high of 4,513 sqm recorded last year. The increase in floor space is reflected in the number of exhibitors who will have a presence in Amsterdam: that figure stands at 207 compared with the previous high of 173; an increase of 20%. iGB L!VE: July 11 to 14, RAI Amsterdam, www.

Compliance Updates

Gammix Limited slams “outrageous and unsubstantiated” €19.7m KSA penalty



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The operator vows to fight on all fronts against the Dutch regulator’s ‘unjust’ ruling.

Gammix Limited has announced its intention to contest the “outrageous and unsubstantiated” penalty handed to them by the Netherlands Gaming Authority (KSA).

In response, Gammix stated that the record €19.7m penalty imposed is based on “falsified data, extreme inaccuracy and highly suspect mathematics”.

In the ruling the regulator said that Gammix was adjudged to have allowed online gambling access for Dutch consumers, as well as not requiring age verification upon sign-up – something the company wholeheartedly disputes.

Gammix reports that accounts used to access its sites during the investigation were created in Luxembourg, with deposits made via credit card. Gammix added that such action violates the sites’ terms and conditions, specifically the provision of false information upon sign-up.

The operator asserts that the penalty, totalling €19,679,000, has been calculated using figures from a proprietary web-traffic aggregation service and a multiplier of 240 Euros per click. Gammix believes this would show turnover that doesn’t exist.

Furthermore, Gammix strongly condemns the KSA’s “mystery shopper” style of investigation, which, the operator states, is an unjust basis for this record-breaking penalty.

Phil Pearson, Director of Gammix Limited, has vowed to “fight on all fronts until it receives an apology and retraction!.

He said: “The KSA has imposed upon our company a penalty that is both outrageous and unsubstantiated. Now that we are able to talk openly about the case, we can confirm that we are fighting on all fronts as, to us, this is an extraordinary and unnecessarily heavy-handed action from a regulator that many already regarded as unapproachable.

“When we received the first notice of a possible penalty, we reached out to them to say we have blocks in place. We also asked for any information they had that was material to the investigation, to ensure we remained in compliance with all guidelines  – a request they appeared to ignore. Our lawyers also approached the regulator, in writing, to gain more information, but again no response was forthcoming.

“We had enabled a block on Cloudflare for any Dutch IP, we have no Dutch language or direct Dutch payment methods, and categorically do not target Dutch traffic. If affiliates list any of our brands on Dutch-facing sites, we cannot be held responsible for those promotions. However, once players reached the end site, they would not be able to register an account.”

Pearson concluded: “This fine is an absolute joke, and we will contest this in every possible way, at every possible turn. We will only rest once this outrageous penalty has been rescinded and we have received the apology we deserve.”



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Latest News

MiFinity Recognised for Information Security Excellence with ISO 27001 Certification



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MiFinity, an award-winning eWallet provider, proudly announces the achievement of ISO 27001 certification, a testament to its unwavering commitment to safeguarding sensitive information.

The attainment of ISO 27001 marks a significant milestone in MiFinity’s journey, underscoring its dedication to maintaining the highest standards of information security management. Following months of rigorous assessment and preparation, the payment services company has successfully demonstrated its adherence to the internationally recognised criteria, ensuring the confidentiality, integrity and availability of information across all operational domains.

The Chief Executive Officer for MiFinity, Paul Kavanagh, emphasised the significance of this achievement, stating: “Attaining ISO 27001 certification underscores MiFinity’s commitment to preserving the integrity of data and maintaining robust information security protocols across our operations. By doing so, we will further strengthen our resilience and ensure the ongoing protection of our valuable assets. I extend my sincerest congratulations to our entire team for their collective efforts in realising this significant milestone, which reflects our relentless pursuit of excellence.”

The Information Security Manager for MiFinity, Alan Ludden, commented further on this achievement, stating: “ISO 27001 certification not only validates our proactive approach to managing information security risks but also reinforces our credibility and trustworthiness in the eyes of our customers, partners, merchants and stakeholders. It positions us as a reliable custodian of their confidential information, further enhancing our competitive edge in the payments market. This was a team effort and wouldn’t be possible without the dedication and collaboration from across the company.”

ISO 27001 is the internationally recognised standard for information security management. It provides a framework for organisations to establish, implement, operate, monitor, review, maintain and continually improve an information security management system (ISMS). By implementing its best practices, organisations increase their security posture protecting them from cyber threats and enhancing data protection.

Looking ahead, MiFinity will continue to uphold the principles of ISO 27001, continuously improving its information security management system and staying abreast of emerging threats and best practices.

For more information about MiFinity and its ISO 27001 certification, please visit www. MiFinity. com.

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Latest News

French Publisher TapNation tops Financial Times FT1000 list of Europe’s Leaders in Tech Media



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TapNation, a Paris-based leading mobile app publisher has been identified in the FT1000’s ranking of fastest-growing companies in Europe. TapNation, known for its work in the mobile app and gaming space, has ranked in the Top 14 of companies according to FT1000’s data provider Statista. Among the Media and Entertainment categories, TapNation has secured the number 1 ranking among all companies across Europe.

This announcement falls on the heels of a recent announcement that TapNation was also the Top ranked company of the esteemed Les Echos “Champions de la Croissance 2024” French ranking, representing the fastest-growing businesses in France. These accolades underscore TapNation’s commitment to innovation, growth, and excellence in the competitive mobile app industry.

A Leader in Mobile App Entertainment

These two recognitions followed a 2023 year of enormous growth for TapNation, which began with their selection for the French Tech 120 program, a government program that scales up promising new start ups within France’s tech space.

Additionally, earlier in January of this year, TapNation acquired UAHero, a leading monetization and user acquisition platform, as a subsidiary to diversify their presence in the mobile market. And even more recently, TapNation announced a 15M€ fundraising before signing a partnership with the Web3 platform Immutable to deliver new Web3 functionality for their player base.

“We are immensely proud of the work we’ve been able to accomplish over the last year,” says TapNation Co-founder , Hervé Montoute. “We are honored to be recognized as the Top ranked French company for business growth, and how that ranking reflects in our position within the broader European market. 2024 is on track to be our best year yet, and this distinction reflects the hard work of our teams and our dedication to excellence.”

“This distinction also supports the growth of France’s domestic game and entertainment industry, as we are deeply committed to supporting growing studios both domestically and beyond.”

As of 2024, TapNation games have surpassed over a billion downloads worldwide across multiple markets and genres.

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