Playbook Engineering Appoints Luke Cousins as Commercial Director

World-class platform provider welcomes experienced hire into key role

Playbook Engineering, a leading global betting platform provider, has bolstered its executive team with the appointment of Luke Cousins as Commercial Director.

Following on from the recruitment of Ivo Doroteia to the role of Chief Executive Officer in June, Cousins has landed a crucial job at Playbook Engineering, bringing with him a wealth of experience from 14 years within the iGaming industry.

Prior to joining Playbook Engineering, Cousins has worked at a variety of different businesses, he launched the first United States office in New York for Pentasia before moving to head up business development for Conexus Group in North America. Cousins returned to the United Kingdom in 2019 and formed his own consultancy, building and growing Unikrn’s new B2B division before its sale to Entain whilst assisting the growth of Hypometer and Moja Group.

This latest hire strengthens Playbook Engineering’s reputation as a global player within sports and casino, thanks to its development of cutting-edge technology whilst providing the best and most innovative user experience.

Commenting on his appointment, Luke Cousins, Commercial Director at Playbook Engineering, said: “I was looking for a quality product to represent as I still see a lot of opportunity in the global market.

“What drew me to Playbook Engineering was the strength of the platform. Speaking with affiliates and operators on the platform already, they confirmed that it is very strong in terms of customer experience, retention rates and KPIs. The platform supports multiple UKGC-licensed operators, which gives us the ability to look at emerging and existing regulated markets, so as Commercial Director it provides a lot of opportunities to look at different ways into those markets.

“I am excited about the regulations currently happening and the opportunities these provide in new markets, whether that be developing markets such as Africa or Latin America where there is mass market potential, but also looking at maturing regulated markets such as in the United States or Ontario, which can be difficult markets to penetrate but ultimately very valuable.

“Playbook Engineering has proven that it has quality technology, along with the people we have in place, so we will be well positioned to take advantage in those markets.”

Cousins was speaking at iGB Live in Amsterdam, his first expo as Playbook Engineering’s new Commercial Director and he will be active at other events throughout 2023.