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Playbook Engineering Appoints Luke Cousins as Commercial Director

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World-class platform provider welcomes experienced hire into key role

Playbook Engineering, a leading global betting platform provider, has bolstered its executive team with the appointment of Luke Cousins as Commercial Director.

Following on from the recruitment of Ivo Doroteia to the role of Chief Executive Officer in June, Cousins has landed a crucial job at Playbook Engineering, bringing with him a wealth of experience from 14 years within the iGaming industry.

Prior to joining Playbook Engineering, Cousins has worked at a variety of different businesses, he launched the first United States office in New York for Pentasia before moving to head up business development for Conexus Group in North America. Cousins returned to the United Kingdom in 2019 and formed his own consultancy, building and growing Unikrn’s new B2B division before its sale to Entain whilst assisting the growth of Hypometer and Moja Group.

This latest hire strengthens Playbook Engineering’s reputation as a global player within sports and casino, thanks to its development of cutting-edge technology whilst providing the best and most innovative user experience.

Commenting on his appointment, Luke Cousins, Commercial Director at Playbook Engineering, said: “I was looking for a quality product to represent as I still see a lot of opportunity in the global market.

“What drew me to Playbook Engineering was the strength of the platform. Speaking with affiliates and operators on the platform already, they confirmed that it is very strong in terms of customer experience, retention rates and KPIs. The platform supports multiple UKGC-licensed operators, which gives us the ability to look at emerging and existing regulated markets, so as Commercial Director it provides a lot of opportunities to look at different ways into those markets.

“I am excited about the regulations currently happening and the opportunities these provide in new markets, whether that be developing markets such as Africa or Latin America where there is mass market potential, but also looking at maturing regulated markets such as in the United States or Ontario, which can be difficult markets to penetrate but ultimately very valuable.

“Playbook Engineering has proven that it has quality technology, along with the people we have in place, so we will be well positioned to take advantage in those markets.”

Cousins was speaking at iGB Live in Amsterdam, his first expo as Playbook Engineering’s new Commercial Director and he will be active at other events throughout 2023.

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MERKUR UK strike 3-year University project to research next-generation gaming technologies

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MERKUR UK is pioneering the development of the gaming machines of the future following a partnership agreement with the University of Central Lancashire (UCLan).

A group of ten students from the University’s technology department will participate in the three year project entitled ‘The next generation of gaming technology’.

The research project will explore machine design, the use of composite materials to reduce manufacturing and transport costs and how AI can be applied in predictive machine maintenance.

Sascha Blodau, General Manager at MERKUR UK said: “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.”
He added: “This type of collaboration is a first in the UK land-based sector and the outcomes could well have profound implications for the way in which gambling entertainment is delivered to and enjoyed by players.”

MERKUR UK joins an illustrious list of UCLan research partners which includes NASA, the English Football Association, the Professional Golfers Association and the International Olympic Committee.

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FeedConstruct Extends Partnership with ECL Beachtour for Exclusive Streaming and Data Collection Rights

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FeedConstruct Extends Partnership with ECL Beachtour for Exclusive Streaming and Data Collection Rights
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FeedConstruct is excited to announce the prolongation of its partnership with ECL Beachtour, securing exclusive international streaming and data collection rights for the prestigious beach volleyball tournament series.

Under this renewed partnership, FeedConstruct will provide comprehensive coverage of all five events held in Zurich, St. Gallen, Basel, Luzern, and Bern, ensuring that fans do not miss any of the thrilling matches. The exclusive rights will enable FeedConstruct to deliver high-quality streaming and precise data, offering in-depth insights into the matches.

The Swiss ECL Beachtour, established in 1996, is renowned as the highest national tournament series in beach volleyball in Switzerland and is considered one of the best beach volleyball tournament series worldwide. ECL Beachtour is especially popular among spectators, with an average attendance of 5,000 people per tournament.

FeedConstruct’s partnership extension with the Swiss ECL Beachtour highlights the company’s dedication to providing fans with exceptional access to premier beach volleyball content. This collaboration is set to bring the excitement and energy of beach volleyball, solidifying FeedConstruct’s position as a top sports streaming and data provider.

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BETCORE Announces Partnership with Unliment

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BETCORE Announces Partnership with Unliment
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BETCORE is thrilled to announce a groundbreaking partnership with Unliment, a leading provider of sports betting and iGaming solutions. This strategic collaboration promises to deliver unparalleled entertainment and innovation to players worldwide.

Unliment is renowned for its innovative solutions, offering a full range of products and services, including Sportsbook, RNG & Live Dealer Casino, Skill Games, Virtual Sport, and more. Their latest innovation, the limitless Bonus Engine, revolutionizes player rewards by creating multistep awards at every point of the player’s journey.
As part of this exciting partnership, Unliment has seamlessly integrated BETCORE’s TVBET and FASTSPORT verticals into their comprehensive iGaming platform. This integration enhances Unliment’s offerings, providing players with an even richer gaming experience.

Danuta Janicka-Mierzwa, Deputy Head of Sales at BETCORE, expressed her enthusiasm for the partnership, stating, “We’re thrilled to partner with Unliment and integrate our TVBET and FASTSPORT verticals into their cutting-edge iGaming solutions. This partnership signifies our commitment to delivering unparalleled entertainment and innovation to players worldwide.”

This collaboration marks a significant milestone for both BETCORE and Unliment as they embark on this exciting journey together. Players and partners can look forward to more groundbreaking developments and enhanced gaming experiences in the near future.

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