Africa
888Africa Acquires BetLion

888Africa, a joint-venture of 888Holdings, has acquired online bookmaker BetLion.
BetLion is based in the Kenyan capital of Nairobi and has been licenced in both its founding market and in Zambia since 2019, and most recently expanded its international reach with a Democratic Republic of Congo (DRC) licence.
888 has been pursuing its own strategy of expansion in the African market since launching 888Africa in March 2022, a joint venture led by former The Stars Group (TSG) CMO Christopher Coyne as CEO.
On the BetLion takeover, Coyne said: “This acquisition is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa.
“The talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa. We also look forward to working with our new colleagues and introducing new customers to our local brands.”
888Africa is based in Dar es Salaam in Tanzania, where it holds a local gambling licence, alongside other licences in Kenya, Tanzania, Mozambique and Zambia.
Robert Chirchir, BetLion MD, said: “888Africa is a business with huge ambitions on the continent. We’re delighted to be getting involved in its exciting growth journey, and supporting its expansion through our market-leading front-end software and platform and established licences across the region. We look forward to working more closely with the team and continuing to delight customers with our joint offer.”
-
Asia7 days ago
Uzbekistan Introduces Penalties for Illegal Gambling Operations
-
Compliance Updates6 days ago
Isle of Man Government Publishes Terrorist Financing National Risk Assessment
-
Compliance Updates6 days ago
Pollard Banknote Secures License to Supply Gaming-related Goods and Services In the UAE
-
Australia7 days ago
BetMakers Partners with The Bookie Group
-
eSports5 days ago
2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT
-
Asia7 days ago
IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship
-
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – July 21-27
-
Asia6 days ago
JBO Thailand Launches Esports World Cup Promotion