Optimove, the leading CRM marketing solution for the iGaming sector, announced today that it has been chosen by 888AFRICA to accelerate its continued rapid growth in the African continent by enhancing player engagement and retention.
Founded in 2022, 888AFRICA is a world-class betting and gaming joint venture part-owned by 888 Holdings plc which operates the 888bet or 888bets brand in the Democratic Republic of Congo, Tanzania, and Mozambique, plus BetLion in Zambia. The company plans to expand across Africa’s regulated online betting and gaming markets. The African gambling market is forecast to reach $6.7 billion by 2030.
888AFRICA will gain several vital capabilities from Optimove’s CRM Marketing solution:
- In-depth customer insights: access unified player data to create as many creative player segments as they desire without relying on other teams.
- Smart Orchestration: 888AFRICA is freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
- Enhanced marketing attribution: 888AFRICA can measure the incremental impact of each message along the player journey, enabling true multi-touch marketing attribution.
- Personalization at Scale: 888AFRICA is empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.
“We are honored to have been selected as the CRM marketing partner for 888AFRICA, and we look forward to supporting their foresight and strategic approach in seizing market opportunities,” said Peter Miles, Director of Sales at Optimove. “The 888AFRICA team truly understands the power of loyalty and personalization in every marketing action, particularly in such a competitive landscape. We are committed to ensuring that our tools and capabilities become invaluable assets as we join their team in bringing their vision to life.”
“Our collaboration with Optimove marks a significant milestone in our pursuit of accelerating growth and elevating player retention in the competitive iGaming landscape,” said Christopher Coyne, CEO of 888AFRICA. “As we implement Optimove’s industry-leading CRM Marketing solution, we are confident in the capabilities it brings to the table. Optimove’s expertise in providing in-depth customer insights, smart orchestration, enhanced marketing attribution, and personalization at scale aligns seamlessly with our strategic objectives. This partnership reflects our dedication to delivering unparalleled gaming experiences and achieving our ambitious expansion plans across Africa’s regulated online betting and gaming markets.”
Kiron Interactive Secures South African Growth with SuperSportBet Deal
Kiron Interactive, a leading provider of virtual sports and numbers games, is strengthening its presence in South Africa after partnering with SuperSportBet, a new operator in the market.
SuperSportBet’s customers can now access and enjoy a comprehensive selection of cutting-edge virtual sports titles with the current offerings including football, horse racing, motor racing and jump racing.
A prominent South Africa-based brand, SuperSport provides televised sports content across a number of countries on the continent. Its recently-launched sportsbook brings unparalleled authority and trust to the market with Kiron Interactive’s products set to enrich its content offering and entertain the region’s players.
SuperSportBet’s customers can now enjoy the experience of betting on live sports events 24/7 with Kiron Interactive’s award-winning portfolio of virtual sports and number games. Players can place multiple bets on a variety of virtual fixtures modelled after real sports contests with familiar betting markets and modes such as in-play wagering.
The packed event schedule is a key feature with new events every two minutes. This constant stream of virtual matchups captures the thrill and real-time excitement of sports betting, giving players regular opportunities to try their luck.
This partnership marks another exciting development for Kiron Interactive, strengthening its market position in its home territory with a widely trusted brand and securing further growth on the road ahead.
“We are thrilled to partner with SuperSportBet to bring our cutting-edge virtual sports to its new sportsbook offering in South Africa,” the Co-Chief Executive Officer for Kiron Interactive, Steven Spartinos, said. “As a household name in African sports broadcasting, SuperSport brings unrivalled authenticity that will give players full confidence in the realism of our games.
“This deal is a tremendous vote of trust in our products from such a leader in African sports media. We look forward to SuperSportBet’s customers enjoying the 24/7 excitement of our virtual events and continuing to strengthen Kiron Interactive’s leadership in our home market of South Africa into the future.”
“We are excited to enrich our sportsbook with Kiron Interactive’s hugely popular virtual sports games,” the Interim General Manager for SuperSportBet, Marco Coetzee, said. “Its content’s realism will allow our customers to enjoy betting on virtual fixtures modelled after real sports contests at any time. The array of matches available offers exactly what players are looking for to complement their enjoyment of traditional live betting.
“To align with the values of our leading brand, authenticity is key for our new betting product. Kiron Interactive’s cutting-edge virtual sports will wow our customers with their attention to detail and quality. This partnership fits perfectly with our goal of bringing an authoritative and trusted sports betting experience to markets across Africa.”
SoftGamings to Attend SiGMA Africa for the Second Time
SoftGamings is set to participate in the highly anticipated second edition of SiGMA Africa. Taking place in Cape Town, South Africa, this event marks a significant moment for an industry on the cusp of exponential growth driven by a rise in jurisdictions with legal casinos and sports betting across Africa.
SiGMA Africa focuses on frontier technologies in gaming, including mobile gaming, sports betting, blockchain, and other pivotal advancements. By bringing together the brightest minds in gaming for three days of intensive networking, panels, workshops, and awards, the event will undoubtedly usher in a new era of iGaming on the continent, and SoftGamings will be right there to share in the glory.
The company’s representatives will showcase a comprehensive suite of solutions at stand 40ST, which includes an impressive aggregation of over 10,000 games from more than 250 esteemed providers, cutting-edge sportsbook offerings, and a range of services designed to enhance operator agility, safety, and profitability.
SoftGamings Crypto Casino platform is a bright example of what African operators are after. It comes with integrated games, multi-currency systems, loyalty and bonus programs, and cross-platform compatibility, so the platform is perfectly optimised for mobile users that dominate African markets.
Anna Kiselova, Head of Partnerships at SoftGamings, expressed her enthusiasm about the upcoming event: “SiGMA Africa 2.0 is a perfect gathering spot for industry leaders and, as such, a great opportunity to put our innovative solutions tailored for the African market on display. With the continent at the forefront of mobile gaming and blockchain technology, we’re excited to demonstrate how our products can help operators thrive and establish a strong foothold early on.”
WA.Africa Market Expansion: WA.Technology’s Vision Unfolds at SiGMA Africa
WA.Technology proudly confirms its attendance at the upcoming SiGMA Africa 2024 iGaming event. WA.Technology is enhancing its footprint across Africa via fresh iGaming experiences tailored for the African audience with its newly upgraded WA.Platform and African-specific WA.Africa omnichannel platform.
WA.Technology will present its full spectrum of B2B iGaming solutions at Booth 04S at the second edition of SiGMA Africa.
It takes place 11 – 13 March at the Sun Exhibits – GrandWest Casino and Entertainment World, in the heart of Cape Town, South Africa. Thousands of visitors can explore the latest trends in African iGaming and network over three days and enjoy insightful panels alongside the SiGMA Africa Awards.
Central to WA.Technology’s showcase will be the WA.Africa platform, specifically engineered to address the unique needs and preferences of the African market. WA.Africa emphasises omnichannel flexibility, seamlessly integrating mobile, retail, and online gaming experiences enhanced with AI-driven customisation and gamification powered by a knowledgeable regional team.
WA.Africa is part of a joint venture with respected African iGaming experts NE Group. NE Group has an established presence in Africa and has substantial expertise in creating successful platforms explicitly designed for the African market.
WA.Africa incorporates various versatile and captivating features to drive traffic for increased acquisition, engagement and retention while offering enjoyable tailored experiences for players, including:
- Retail and online functions applied to land-based operations.
- Mobile-first responsive design.
- Data-driven BI reporting and dashboard tools.
- Real-time performance tracking engine.
- Certified live feed and odds feed integration.
- Intelligent and flexible PAM.
- Reactive CMS and CRM capabilities.
- Auto and manual bonus management system.
- Risk and trading management through Sportradar MTS
- Wide range of adaptable betting features.
- Automated KYC, fraud, and responsible gaming system.
- Multi-affiliate system.
WA.Africa’s flexibility makes it ideal for operators looking to enter or expand within the region. Thanks to WA.Africa’s market specialists, the platform ensures operators can offer their customers a rich and engaging experience for African players and positions WA.Technology as a key player in the continent.
Visitors will also discover the updated WA.Platform, now more engaging and rewarding after significant enhancements. Highlighted at ICE London 2024, it introduces player-centric innovations such as a Casino AI tailored to individual behaviours, an AI-powered, localised CMS, and extensive customisation for brands and players. With improved back office support, advanced reporting, a versatile dashboard, a user-friendly site editor, upgraded security, and a contemporary design, WA.Platform ensures a personalised, secure, and immersive gaming experience for all users.
WA.Technology continuously seeks betterment, as demonstrated by new game options from WA.Fantasy and WA.Lottery – two of WA.Technology’s fastest-growing verticals – that proved popular hits at ICE London 2024 in an exciting fantasy and lottery free prize giveaway. Explore these innovative gaming solutions firsthand at SiGMA Africa Booth 04S.
At the recent SBC Summit Rio, poker enthusiasts enjoyed a unique, free-to-enter tournament hosted by WA.Technology that served as an ideal prelude to the Brazilian event.
WA.Technology’s fully optimised sports betting vertical WA.Sports will attract significant attention. WA.Sports provides an extensive range of betting options on global sports events, 500,000 pre-match and 360,000 live events,
complemented by the latest features such as live betting, cashout options, and tailored demographic marketing for African audiences.
Attendees can also learn more about WA.Casino, the ultimate end-to-end solution for launching a bespoke, feature-rich online casino that provides access to 6800+ games and 70+ top providers through a single API integration. Its complete customisation, rapid go-live capabilities, and extensive managed services ensure superior client satisfaction and player experience.
SiGMA Africa celebrates the continent’s immense growth potential and WA.Technology is eager to highlight its diverse range of unique, bespoke and client-centric products and services that meet the specific needs of African operators and players.
For more information about WA.Technology and its full spectrum of iGaming solutions, arrange to meet the team at Booth 04S during SiGMA Africa.
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