PUSH GAMING CELEBRATES MAJOR GLOBAL DEAL WITH BETWAY

B2B gaming supplier Push Gaming has announced its latest landmark partnership, signing with Betway, the leading global online betting and gaming brand.

Initially covering the UK, .com and Mexican markets, this latest deal will result in the deployment of Push’s entire portfolio of slots across the global operator’s significant footprint.

Push’s latest smash hit sequel, Razor Returns, is now available to Betway players alongside established flagship games such as the Fat series, Big Bamboo and Jammin’ Jars.

The studio is now set to receive a considerable boost to its profile in key regions thanks to Betway’s global presence, based on its well-established position as a tier-one brand in markets globally.

Commenting on the new major agreement, Fiona Hickey, Director of New Business and Markets at Push Gaming said: “This landmark deal with Betway is the perfect way to consolidate the fantastic work all our teams have been producing.

“Given Betway’s position at the top of the industry in a considerable number of markets, it’s been fantastic working with them on this integration and I’m sure we’ll have many years of success together.

“Betway’s premium platform offers an ever-growing number of players in the exact regions we’re growing in so we’re thrilled at the prospect of collaborating with such a world-class brand and the opportunities it will bring going forward.”

Anthony Werkman, CEO of Betway Group, said: “We are proud to announce the addition of Push Gaming’s portfolio across several of our key markets.

“At Betway, we strive to bring our customers the finest and most innovative gaming content, and partnering with Push Gaming aligns perfectly with our goal of giving our players more exciting games to enjoy.”