Latest News
Navigating the Betting Industry: A Newcomer Survival Guide by Epom
The betting industry has long been an attractive avenue, but entering this niche is challenging, especially for those without financial backing. However, despite the daunting barriers to entry, newcomers can carve out a space.
In this article, Epom, a company of digital advertising products, will explore the current state of the betting industry, shed light on the hurdles new entrants face, and provide insights into effective strategies for attracting clients swiftly while optimizing expenses on technical solutions.
What’s Going On In the Industry
The betting industry is vast, encompassing sports betting, casino games, online gambling, and more. With the proliferation of online platforms, the reach of this industry has expanded even further.
The global sports betting industry reached a market size of 242 billion U.S. dollars in 2022. Within this industry, there were over 200 thousand employees in nearly 25 thousand businesses, so the competition is crazy and will become crazier.
Moreover, the need for huge financial resources to build and sustain operations can be a daunting barrier for newbies. Marketing and advertising costs can also skyrocket, making it difficult for startups to gain visibility and attract a substantial customer base.
Essential Tech Stack for Betting Success
To thrive in the betting industry, newcomers must leverage a robust tech stack encompassing key business operations. Of course, there is no exact answer as it depends on the needs of each specific company. Yet, there are some recommendations:
- Use secure programming languages – Python, Ruby, Java, or Node.js are nice choices for writing your website. Or you can use even more non-trivial languages like Erlang, which is considered to be the most secure.
- Find a reliable CRM system – customer retention is as crucial as client acquisition. A well-designed CRM system helps manage customer relationships, analyze data, and tailor marketing efforts. You may pay attention to Optimove or BetConstruct. However, the database is the biggest treasure in this industry, so most companies have their own CRM.
- Pick an advertising platform – it’s an integral element of launching a successful ad campaign. You need a place where all betting advertising activities are gathered with real-time analytics, advanced targeting options, and ready-made ad formats you can use to save time for making creatives.
Saving Money on Technical Solutions
Developing and maintaining the necessary technical solutions can be resource-intensive. Still, here are strategies that newcomers can employ to save money while still delivering high-quality services.
- White-labeling – such ready-made solutions offer a cost-effective way to enter the market without extensive development. You can add your own logo, adjust the domain, change the user interface, incorporate branding into the product, and make the platform your own.
Epom’s Sales Executive Sergey Shchelkov mentions, “if you own a platform, you have the right to ask for data from your supply or demand partner and use this info to improve campaign performance, make the targeting more precise, and avoid any ad discrepancies in your analytics.”
- Open-source tools – many software components needed for a betting operation, such as content management systems or analytics tools, are available as open-source solutions. Leveraging these can save money on licensing fees.
- In-house games/bonuses/free spins personalization development – there are providers offering a service for personalizing games/bonuses/free spins in the personal account, depending on the player’s preferences, like Everymatrix, Softswiss, etc. Of course, it is possible to outsource it, but if you decide to write the code by yourself, you won’t spend a fortune on developing. For security reasons, most companies develop such services on their own platforms.
Wrapping Up
While the betting niche presents formidable challenges to newcomers, it is not impossible to conquer them. As the industry continues to evolve, those who can adapt and optimise their approach stand a real chance of thriving and contributing to the dynamic betting world.
Having the Epom ad server in your tech stack, you can be more agile and ready to try a new advertising strategy in 2-3 weeks with the help of technical support. Learn more about and join the ranks of successful betting newcomers who are making their mark together with Epom.
Latest News
Scientific Games Campaigns for Seventh Holiday Season to Promote Responsible Gifting of Lottery Games
Company Raises Awareness for NCPG’s Annual Gift Responsibly Message
Scientific Games continues to promote responsible gaming worldwide, joining the National Council on Problem Gambling’s annual Gift Responsibly holiday campaign for the seventh consecutive year. Through this initiative, the world’s largest provider of lottery games underscores the NCPG’s important message that lottery games are not intended for children. Scientific Games joins lotteries in Argentina, Austria, Bulgaria, Canada, Ireland, the United Kingdom and U.S. in the 2024 Gift Responsibly campaign, helping raise awareness about the risks of gifting lottery games to minors during the holidays.
Jim Schultz, Executive Vice President, Global Legal & Public Policy, said, “Scientific Games is committed to educating all stakeholders about what it means to practice Healthy Play. This includes empowering consumers with the knowledge to make informed choices by keeping lottery games out of children’s hands through our ongoing support of NCPG’s Gift Responsibly campaign. Lottery games make great gifts for adults, but not for kids. Through the continued efforts of our VP of Responsible Gaming Carla Schaefer, it’s all part of our goal to help educate.”
Scientific Games champions responsible gaming education year-round through its award-winning Healthy Play program. The program equips lotteries with science-based tools, insights and best practices to inform all stakeholders about the healthy enjoyment of lottery games, including understanding appropriate age guidelines for lottery play.
As the first lottery supplier to support the NCPG’s Gift Responsibly campaign, and one of the first suppliers to attain global certification as a Responsible Gaming Supplier from the World Lottery Association, Scientific Games is at the forefront of the industry’s responsible gaming efforts. Since then, the Healthy Play program has been recognized with multiple Communitas Awards, including the 2023 Award for Excellence in Corporate Social Responsibility, further solidifying the company’s continuing role as a steward of responsible gaming.
Scientific Games is the world’s largest creator, producer and manager of lottery instant games and a leader in lottery technology, sports betting systems, digital lottery games, mobile apps, and player loyalty programs.
Healthy Play™ is a trademark of Scientific Games. ©2023 Scientific Games, LLC. All Rights Reserved.
eSports
Red Bull Media House Announces Global Premiere of Counter-Strike Documentary ‘Memories of CS:GO – The Final Years’
- Emmy Award-winning Red Bull Media House-produced Counter-Strike: Global Offensive (CS:GO) documentary is set to premiere on 4 December
- ‘Memories of CS:GO – The Final Years’ features personal insights from legendary talent, including Casper “cadiaN” Møller, Nicolai “dev1ce” Reedtz, Alexandre “gAuLeS” Borba and more
- Fans can tune in via Red Bull Gaming’s YouTube channel
Red Bull’s deep dive into the glory years of Counter-Strike: Global Offensive (CS:GO) continues with the announcement of ‘Memories of CS:GO – The Final Years’, a brand new documentary set to premiere globally on 4 December 2024.
Produced by Emmy Award-winning Red Bull Media House, the new feature-length film closely follows 2024’s ‘Memories of CS:GO – The Early Years’, which charted the origins of one of the world’s most influential games from its grassroots beginnings to its evolution as a global esports phenomenon. Continuing the saga, ‘Memories of CS:GO – The Final Years’ chronicles an emotional journey from the perspective of its key protagonists, recalling the thrilling rise of Team Liquid as Team Astralis’ reign falls, the impact of the COVID-19 pandemic, all the way to Team Vitality’s victory at the last-ever CS:GO Major.
Hosted by Freya “Freya” Spiers, the brand new 90-minute film features personal accounts from iconic figures including Astralis’ trio of Nicolai “dev1ce” Reedtz, Casper “cadiaN” Møller, Peter “dupreeh” Rasmussen, as well as Team Liquid’s Jonathan “Elige” Jablonowski and Jordan “n0thing” Gilbert. As it explores fierce rivalries, pivotal roster changes that changed the course of CS:GO history, and the perseverance, teamwork and passion that forged the game’s legends, ‘Memories of CS:GO – The Final Years’ also delves into the fierce dedication of the Brazilian community with Alexandre “gAuLeS” Borba and Wilton “zews” Prado, looking back at Brazil’s first-ever Major.
‘Memories of CS:GO – The Final Years’ is a sweeping tale of toil, triumph, and teamwork that offers an insightful look into the remarkable trajectory of CS:GO and the unwavering support and dedication of its community. It’s scheduled to premiere December 4, 2024 via Red Bull Gaming’s YouTube channel.
Event Details:
- What: Premiere of “Memories of CS:GO – The Final Years”
- When: December 4th, 2024
- Where to watch: Red Bull Gaming’s YouTube Channel
The Portuguese head coach signs a two-year deal to guide GIANTX in Europe’s top esports league and aim for the Worlds. Guilhoto embarks on his third tenure with the organization and returns to the LEC after reaching two finals.
Nico Perez and Emi complete the coaching staff
André Guilhoto will be the head coach of GIANTX in the League of Legends EMEA Championship (LEC), Europe’s premier esports league. Guilhoto returns to the organization to replace Christophe ‘Kaas’ van Oudheusden and lead its League of Legends international project. His goal is to qualify the team for the Worlds. He has signed a two-year contract for the 2025 and 2026 seasons.
Guilhoto (Portugal, 1994) returns to both GIANTX and the LEC. Between 2018 and 2020, he coached several teams in the European league, including reaching two finals with Schalke 04 and Origen. He entered the European scene after winning the Spanish league with GIANTX, then known as Giants Gaming.
After his time in the LEC, he coached in North America with Immortals and Team Liquid. In 2023, he returned to Málaga to work with Giants, which later merged with British club Excel to form GIANTX. In 2024, he coached in the Superliga with CASE Esports and Team Heretics, where he won the Spanish championship.
Guilhoto is one of the most experienced head coaches in the scene and a well-known figure within the Spanish-speaking League of Legends community. GIANTX announced his return with a video confirming his new role as head coach.
GIANTX looks to Guilhoto to improve its results in the LEC. The team finished eighth in the winter and spring splits and reached the summer season finals, but missed out on qualifying for the Worlds. The organization aims to achieve this goal with Guilhoto leading the coaching staff.
Joining Guilhoto in Berlin, the home of the LEC, are assistant coach Nico Perez (France, 1998) and strategic coach Emanuel Ursachi ‘Emi’ (Romania, 1995). Nico spent the last year with GIANTX, first as head coach in the Superliga and then as assistant coach in the LEC. Emi, now in his second tenure with the company, will serve as the strategic coach.
The LEC season begins on January 18, 2025. GIANTX will announce the roster under Guilhoto’s leadership in the coming days.
Scientific Games Campaigns for Seventh Holiday Season to Promote Responsible Gifting of Lottery Games
Red Bull Media House Announces Global Premiere of Counter-Strike Documentary ‘Memories of CS:GO – The Final Years’
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