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Navigating the Betting Industry: A Newcomer Survival Guide by Epom
![](https://europeangaming.eu/portal/wp-content/uploads/2023/08/European-Gaming-I-Navigating-the-Betting-Industry_-A-Newcomer-Survival-Guide.png)
The betting industry has long been an attractive avenue, but entering this niche is challenging, especially for those without financial backing. However, despite the daunting barriers to entry, newcomers can carve out a space.
In this article, Epom, a company of digital advertising products, will explore the current state of the betting industry, shed light on the hurdles new entrants face, and provide insights into effective strategies for attracting clients swiftly while optimizing expenses on technical solutions.
What’s Going On In the Industry
The betting industry is vast, encompassing sports betting, casino games, online gambling, and more. With the proliferation of online platforms, the reach of this industry has expanded even further.
The global sports betting industry reached a market size of 242 billion U.S. dollars in 2022. Within this industry, there were over 200 thousand employees in nearly 25 thousand businesses, so the competition is crazy and will become crazier.
Moreover, the need for huge financial resources to build and sustain operations can be a daunting barrier for newbies. Marketing and advertising costs can also skyrocket, making it difficult for startups to gain visibility and attract a substantial customer base.
Essential Tech Stack for Betting Success
To thrive in the betting industry, newcomers must leverage a robust tech stack encompassing key business operations. Of course, there is no exact answer as it depends on the needs of each specific company. Yet, there are some recommendations:
- Use secure programming languages – Python, Ruby, Java, or Node.js are nice choices for writing your website. Or you can use even more non-trivial languages like Erlang, which is considered to be the most secure.
- Find a reliable CRM system – customer retention is as crucial as client acquisition. A well-designed CRM system helps manage customer relationships, analyze data, and tailor marketing efforts. You may pay attention to Optimove or BetConstruct. However, the database is the biggest treasure in this industry, so most companies have their own CRM.
- Pick an advertising platform – it’s an integral element of launching a successful ad campaign. You need a place where all betting advertising activities are gathered with real-time analytics, advanced targeting options, and ready-made ad formats you can use to save time for making creatives.
Saving Money on Technical Solutions
Developing and maintaining the necessary technical solutions can be resource-intensive. Still, here are strategies that newcomers can employ to save money while still delivering high-quality services.
- White-labeling – such ready-made solutions offer a cost-effective way to enter the market without extensive development. You can add your own logo, adjust the domain, change the user interface, incorporate branding into the product, and make the platform your own.
Epom’s Sales Executive Sergey Shchelkov mentions, “if you own a platform, you have the right to ask for data from your supply or demand partner and use this info to improve campaign performance, make the targeting more precise, and avoid any ad discrepancies in your analytics.”
- Open-source tools – many software components needed for a betting operation, such as content management systems or analytics tools, are available as open-source solutions. Leveraging these can save money on licensing fees.
- In-house games/bonuses/free spins personalization development – there are providers offering a service for personalizing games/bonuses/free spins in the personal account, depending on the player’s preferences, like Everymatrix, Softswiss, etc. Of course, it is possible to outsource it, but if you decide to write the code by yourself, you won’t spend a fortune on developing. For security reasons, most companies develop such services on their own platforms.
Wrapping Up
While the betting niche presents formidable challenges to newcomers, it is not impossible to conquer them. As the industry continues to evolve, those who can adapt and optimise their approach stand a real chance of thriving and contributing to the dynamic betting world.
Having the Epom ad server in your tech stack, you can be more agile and ready to try a new advertising strategy in 2-3 weeks with the help of technical support. Learn more about and join the ranks of successful betting newcomers who are making their mark together with Epom.
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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/fvfdgsadgareabvaaa.jpg)
From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press “Participate”.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/mcyjksadljoisajdasndkl.jpg)
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
Compliance Updates
Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/curacaduioapdj.jpg)
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
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