Latest News
GiG extend compliance partnership with Merkur
Gaming Innovation Group Inc. (GiG) have today announced an extension to its agreement with German based operator Merkur, for its automated affiliate marketing compliance tool GiG Comply.
The igaming industry in Germany is a robustly regulated marketplace, with strict guidelines that make compliance a priority for operators like Merkur, placing an emphasis on the need to protect their brand. Merkur is the leading brand of the Gauselmann Group, a tier one operator that provides a suite of gaming products including classic and virtual slot games, money gaming machines, arcades, casinos, gambling houses and sports betting.
GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant.
GiG’s market-leading iGaming affiliate business, GiG Media, is one of the leading global affiliate marketing operators in the iGaming space, helping partners generate qualified traffic through multiple channels, including SEM/PPC and social media. The group has enjoyed significant growth over the last few years, highlighted by the recent announcement of a strategic partnership with News Corp in the UK and Ireland, a group which serves millions of online readers through its premium media websites The Sun and talkSPORT, and have completed the integration of AskGamblers, following a series of acquisitions from Catena Media late last year.
Jonas Warrer, Chief Marketing Officer at GiG, said: “Compliance is proving to be a hot topic of conversation, not just in Germany but globally, as we start to see the maturing of regulation. The need for operators to protect their brand is at a critical stage in the evolution of the industry, and we’re delighted to be trusted by so many big players to look after such a pivotal function.”
Martin Collins, Affiliate Lead at Merkur, said: “Compliance is a key factor across many markets now, particularly in Germany. We are pleased to continue growing our business with the trusted help of GIG who bring to the table a wealth of knowledge making this partnership easy and enjoyable. Protection of our brands is of the highest importance and this tool really helps us focus on what is needed to move forward.”
-
eSports7 days ago
Red Bull announces brand-new Trackmania tournament ‘Red Bull Faster’, set to descend on Red Bull Racing’s Milton Keynes HQ
-
Latest News7 days ago
Roll Back the Years with BGaming’s Hot Chilli Bells
-
Latest News7 days ago
UNdisputedly GR8 ICE 2025 with GR8 Tech, RTF by Oleksandr Usyk, and the Leaders of iGaming
-
Latest News7 days ago
Betway signs UFC Champion Dricus “Stillknocks” du Plessis as Global Ambassador
-
Africa4 days ago
Delasport Enters the South African Market
-
Asia4 days ago
GodLike Esports Scripts History at Pokémon UNITE ACL 2025 India League, Earns Spot to Represent India in Japan
-
Asia4 days ago
‘India’s Gaming and Esports Landscape 2025’: New titles to drive 60% growth, with investments contributing 40%, says AFK Gaming’s latest survey
-
Balkans4 days ago
Spinomenal signs content collaboration with Serbia’s AdmiralBet