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Betfan with PLN 3.75 Million Net Profit in First Half of 2023

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Betfan, a legal Polish bookmaker and one of the industry leaders, generated a total turnover of PLN 213.5 million (EUR 48 million) in the first half of 2023. This is an increase of 8% year-on-year. Bookmaker’s NGR from January to June this year increased by 26% year-on-year to PLN 20.7 million (EUR 4.7 million).

In Q2 2023 alone, the company’s NGR growth was even faster and amounted to 44% year-on-year. In the first half of this year, Betfan generated a net profit of PLN 3.75 million (EUR 0.8 million).

Betfan is an online bookmaker with 98% of its turnover in the first half of 2023 coming from online betting. Hence, the organization primary investments are directed towards the mobile application. In 2023 users saw its new version, both on iOS and Android. The bookmaker focused on the transformation from a marketing-oriented organization to a technology oriented one. The company intends to invest further in this area in the future.

“In 2023, we have been operating according to a new strategy that is already bringing measurable results,” the Chief Executive Officer for Betfan, Lukasz Lazarewicz (pictured), said. “The dynamics of the total turnover, after deduction of bonuses and ‘free bets’, exceeded 10% in the first half of the year and our NGR has been growing even faster. In the first quarter it increased by 23% and in the second by 44%. This shows the high effectiveness of the introduced changes.

“As an e-betting company, we put emphasis on constantly improving our product and the customer experience. We want the Betfan website and the app to be even more engaging, intuitive and fast. We have built solid internal competences in this area and we rely less and less on external partners. We want to actively listen to users because it is for them that we build our product.

“At the same time, we pursue a prudent customer acquisition policy with targeted marketing based on analytics without the industry-wide artificial boosting of bonuses. The result is a high net profit in the first half of this year worth PLN 3.75 million.”

One of the positive effects of the new Betfan strategy was an increase in conversion from registration to the first deposit to 76% and in users activity on the platform. In 2023, the customer base grew substantially, which at the end of June 2023 was 37% higher than in June 2022. One of the ways of its further development is also the newly launched affiliate program and unique media partnerships with market leaders.

At the same time, Betfan is developing a network of stationary betting terminals. As a result, at the end of June Betfan had over 100 of them in Poland. The turnover and NGR in this area have been growing by leaps and bounds. In the first half of 2023, these were higher by 161% and 228% respectively, compared to the first half of 2022. The bookmaker plans to launch another 30 terminals this year.

Eastern Europe

7777 gaming is now available on WINBET Romania

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7777 gaming is now available on WINBET Romania
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7777 gaming is excited to announce the launch of its 100+ certified games on WINBET Romania, a leading online operator known for its top-tier sports betting and casino entertainment. 7777 gaming’s most sought-after games are now available to WINBET players in Romania.

With over 20 years of international experience, WINBET has quickly become one of the most successful chains of gaming clubs in Eastern and Central Europe. Present in Romania, Bulgaria, Serbia, Croatia, Georgia, Belarus, and Tanzania, WINBET has been a significant player in the Romanian gaming industry since 2007, initially through gaming halls and later expanding with sports betting agencies and the online platform WINBET.ro (Casino and Betting).

7777 gaming’s extensive portfolio, which is now available to WINBET Romania’s players, includes popular titles such as Crazy 100 Bucks, Club Mr. Luck, Zeus Quest, Cash 100, and many more. This partnership is set to enhance the gaming experience for Romanian players, offering a diverse range of innovative and engaging game options.

Asya Raykova, Partnership Manager at 7777 gaming, commented: “Romania is a key market for us, and we are excited to bring our top-performing, certified games to WINBET’s extensive player base. This collaboration underscores our commitment to providing high-quality gaming experiences and reinforces our position as a leading casino content provider in the iGaming industry.”

Nita Cristian, Head of Casino at WINBET added: “With our dedicated team working tirelessly to create a welcoming environment that fulfills our customers’ need for entertainment, we aim to incorporate the most modern and in-demand gaming providers in the market, such as 7777 gaming. We eagerly anticipate our players’ feedback on the new game titles by 7777 gaming added to our website.”

Adding another strong partner in Romania to its business network strengthens the position of 7777 gaming as a leading B2B casino content provider on the market.

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Eastern Europe

OKTO expands digital payment footprint in Romania through Integration with Cyber Team Solutions

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OKTO expands digital payment footprint in Romania through Integration with Cyber Team Solutions
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OKTO, the only payment provider offering omnichannel digital payments across both online and retail sectors, is excited to announce its collaboration with CyberTeam Solutions, a leading Romanian company specializing in integrated solutions for the gambling and casino industry. This partnership will expand digital payment solutions across CyberTeam connected venues, enabling instant deposits and withdrawals with OKTO’s cutting-edge payment services.

This strategic integration introduces in Romania OKTO.DIRECT, the ultimate retail payment gateway, offering consumers hassle-free deposits and withdrawals with multiple payment methods, including Apple Pay, Google Pay, Visa and Mastercard as well as Instant Bank Transfer. Alongside OKTO.DIRECT, the integration also incorporates OKTO.WALLET, the advanced e-wallet of OKTO available for both retail and online use, providing an unparalleled omnichannel experience for users.

Vlad Evghenie, Country Manager Romania at OKTO, shared his enthusiasm for the collaboration: “At OKTO, we’re all about delivering next-level payments. We’re glad for our collaboration with CyberTeam Solutions and we’re fully aligned, giving users and operators alike the omnichannel, smooth, instant experience they crave for pay-ins and outs. This partnership is about raising the bar for gaming experiences across the board, and payments as the last mile of the experience is the most crucial.”

Echoing this sentiment, Cosmin Murzea, CEO of CyberTeam Solutions commented, “We’re excited to kick off this partnership with OKTO. By integrating their advanced payment technology with Cyber Platform, our player-centric gaming management system, we’re enhancing the gaming experience with seamless, advanced, and secure transactions that prioritize player experience, safety, and security.”

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Eastern Europe

SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights

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SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights
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1,500 industry professionals will gather in Tbilisi, Georgia next week for the second edition of SBC Summit Tbilisi. Organised in partnership with Georgia-based company, Sports Media Holdings (SMH), and supported by presenting partners EGT Digital and Amusnet Georgia, the event promises delegates unmatched opportunities to discover the latest industry innovations, expand their industry network and enrich their educational horizons.

The event’s focus on pivotal Eastern Europe and Central Asia markets, including Georgia, Ukraine, Armenia, Bulgaria, and Romania, along with emerging markets like Uzbekistan will provide delegates with a comprehensive exploration of these vital regions, guided by insights from esteemed local experts.

Set to take place between the 25th – 26th of June at the Sheraton Grand Tbilisi Metechi Palace, the specialised summit will unify key stakeholders from leading regional and global operators, suppliers, affiliates, game developers, media organisations as well as specialists in marketing, CRM, SEO, payments and more.

Former Manchester City COO, and founder of EQ Esports & Gaming, Chris Bird, will kick off the event by delivering a keynote titled ‘Influencers, Content and Esports… You Bet! Unleashing the Power of Dynamic Strategies in the Esports Ecosystem.’ Bird will share effective strategies for leveraging influencers to drive the growth of esports and produce engaging content.

The conference agenda will serve as a pivotal educational platform for delegates seeking to expand their knowledge of the Eastern Europe and Central Asia regions. Attendees can expect to glean vital knowledge from over 60 distinguished experts across two dedicated conference tracks. Discussions will encompass topics ranging from navigating the region’s complex regulatory and compliance restrictions to the impact of Euro 2024 on sports betting.

Additionally, the conference will spotlight the burgeoning iGaming sector within the region. Delegates will gain key insights into the iGaming landscapes of markets such as Romania, Bulgaria, Serbia, Georgia, and Slovenia. The agenda also includes discussions on cross-market strategies for iGaming operators, emerging market opportunities, and iGaming socioeconomic impact on local communities.

The exhibition floor will feature 30 global and regional brands presenting the latest industry-defining technologies, innovative services, products, and new game releases. Notable brands featured on the show floor include Amusnet, Aviatrix, BetConstruct, Betlive, CreedRoomz, Crocobet, Digitain, EGT Digital, Setanta Sports, VBET, Winfinity and many more.

Concluding the first core day of the event will be an exclusive Poker Tournament, sponsored by Betlive and EvenBet Gaming. Set to be held at the ATI Rooftop Restaurant at the Sheraton Grand Tbilisi Metechi Palace, the tournament offers delegates the perfect opportunity to sharpen their poker skills, network with industry peers, and enjoy complimentary drinks.

In the evenings, attendees can look forward to building meaningful business relationships in scenic, lavish venues across several dedicated networking events. The first core day will conclude with the ‘Official Opening Party’ sponsored by Setanta Sports at Stamba Hotel. On the second day, an exclusive VIP dinner for C-level executives will be held at the Republic Restaurant, followed by the ‘Closing Party’ at the Republic Event Hall.

Rasmus Sojmark, CEO & Founder of SBC, said: “The inaugural SBC Summit Tbilisi was a tremendous success. This year’s event has built on that foundation to deliver even more. We’ve expanded networking opportunities, enriched educational experiences, and secured some incredible speakers.

“This year, we really focused on providing a comprehensive exploration of key regional markets, ensuring attendees are well-equipped to thrive in their business endeavours in Eastern Europe and Central Asia.”

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