Betfan, a legal Polish bookmaker and one of the industry leaders, generated a total turnover of PLN 213.5 million (EUR 48 million) in the first half of 2023. This is an increase of 8% year-on-year. Bookmaker’s NGR from January to June this year increased by 26% year-on-year to PLN 20.7 million (EUR 4.7 million).
In Q2 2023 alone, the company’s NGR growth was even faster and amounted to 44% year-on-year. In the first half of this year, Betfan generated a net profit of PLN 3.75 million (EUR 0.8 million).
Betfan is an online bookmaker with 98% of its turnover in the first half of 2023 coming from online betting. Hence, the organization primary investments are directed towards the mobile application. In 2023 users saw its new version, both on iOS and Android. The bookmaker focused on the transformation from a marketing-oriented organization to a technology oriented one. The company intends to invest further in this area in the future.
“In 2023, we have been operating according to a new strategy that is already bringing measurable results,” the Chief Executive Officer for Betfan, Lukasz Lazarewicz (pictured), said. “The dynamics of the total turnover, after deduction of bonuses and ‘free bets’, exceeded 10% in the first half of the year and our NGR has been growing even faster. In the first quarter it increased by 23% and in the second by 44%. This shows the high effectiveness of the introduced changes.
“As an e-betting company, we put emphasis on constantly improving our product and the customer experience. We want the Betfan website and the app to be even more engaging, intuitive and fast. We have built solid internal competences in this area and we rely less and less on external partners. We want to actively listen to users because it is for them that we build our product.
“At the same time, we pursue a prudent customer acquisition policy with targeted marketing based on analytics without the industry-wide artificial boosting of bonuses. The result is a high net profit in the first half of this year worth PLN 3.75 million.”
One of the positive effects of the new Betfan strategy was an increase in conversion from registration to the first deposit to 76% and in users activity on the platform. In 2023, the customer base grew substantially, which at the end of June 2023 was 37% higher than in June 2022. One of the ways of its further development is also the newly launched affiliate program and unique media partnerships with market leaders.
At the same time, Betfan is developing a network of stationary betting terminals. As a result, at the end of June Betfan had over 100 of them in Poland. The turnover and NGR in this area have been growing by leaps and bounds. In the first half of 2023, these were higher by 161% and 228% respectively, compared to the first half of 2022. The bookmaker plans to launch another 30 terminals this year.
The largest exhibition of the gaming industry in Bulgaria marks its 15 year
The largest trade exhibition of the gaming industry for Central and Eastern Europe – BEGE, which takes place in Sofia, marks its 15th anniversary this year. The event will be held on November 27th and 28th at the Inter Expo Center, Sofia, and dozens of companies from Europe, the USA, and Asia have already announced their participation.
The day before the start of the exhibition, the traditional BEGE Awards will be handed out. The glamorous ceremony will take place on 26 November 2024 in a sophisticated setting with the participation of representatives from across the sector. The awards are presented to individuals and companies with significant contributions to the gaming and entertainment industry.
During the exhibition, the Eastern European conference of the gaming industry – EEGS will be held, again at the Inter Expo Center. It is a preferred platform for experts who have the opportunity to learn about regulatory changes, technological developments and the latest trends in the sector.
In 2023, dozens of exhibitors from three continents presented their latest products. “We are glad that hundreds of professionals and experts visited BEGE and our expectations for this year are to welcome even more people. For 15 years, the event has become one of the most influential exhibitions in Europe for the sector, gathering experts, professionals and companies from all over the world, covering all verticals of the online and offline segments of the industry,” explained Natalia Baevska, Project Manager of the exhibition.
BEGE provides an opportunity to make business contacts, present the latest products from the industry, which successfully applies the latest technological innovations, including artificial intelligence.
Ukrainian National Lottery Unveils New Instant Lotteries with NeoGames Partnership
Ukrainian National Lottery has recently expanded its offerings, introducing new instant lotteries provided by NeoGames since the beginning of February. These lotteries are now exclusively available on the UNL website.
UNL’s collaboration with NeoGames SA has facilitated the introduction of premium-level online lotteries to Ukrainian players. The partnership aims to bring popular European and American lotteries to the Ukrainian audience, expanding the UNL’s offering.
The launch includes four new lotteries boasting top prizes of up to 2,000,000 hryvnias. Among these offerings is “VIP Ultra”, described as a blend of classic scratch lottery design and game mechanics with luxurious elements.
Additionally, the introduction of “Queen of Diamonds” marks another portfolio addition, historically attracting a large number of lottery ticket sales among instant online lotteries.
WorldMatch Secures its Gaming License in Romania
WorldMatch announced that it has obtained its gaming license in Romania. This significant milestone marks a substantial step in the company’s global expansion strategy and further solidifies its position as a leader in the online gambling industry.
The license granted by the Romanian National Gambling Office (ONJN) authorises WorldMatch to provide its innovative products and services in the regulated Romanian market. This includes a wide range of online slots, table games, video poker and more, all rigorously tested and certified to ensure a safe, fair and high-quality gaming experience for Romanian players.
“We are thrilled to secure our gaming license in Romania. This success underscores our commitment to global expansion and strengthens our position as a preferred partner for online casino operators worldwide. We look forward to collaborating with local regulated partners to deliver an extraordinary gaming experience to Romanian players,” Andrea Boratto, CEO at WorldMatch, said.
WorldMatch’s entry into the Romanian market will offer local operators access to its extensive portfolio of high-quality gaming content.
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