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Eastern Europe

Betfan with PLN 3.75 Million Net Profit in First Half of 2023

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Betfan, a legal Polish bookmaker and one of the industry leaders, generated a total turnover of PLN 213.5 million (EUR 48 million) in the first half of 2023. This is an increase of 8% year-on-year. Bookmaker’s NGR from January to June this year increased by 26% year-on-year to PLN 20.7 million (EUR 4.7 million).

In Q2 2023 alone, the company’s NGR growth was even faster and amounted to 44% year-on-year. In the first half of this year, Betfan generated a net profit of PLN 3.75 million (EUR 0.8 million).

Betfan is an online bookmaker with 98% of its turnover in the first half of 2023 coming from online betting. Hence, the organization primary investments are directed towards the mobile application. In 2023 users saw its new version, both on iOS and Android. The bookmaker focused on the transformation from a marketing-oriented organization to a technology oriented one. The company intends to invest further in this area in the future.

“In 2023, we have been operating according to a new strategy that is already bringing measurable results,” the Chief Executive Officer for Betfan, Lukasz Lazarewicz (pictured), said. “The dynamics of the total turnover, after deduction of bonuses and ‘free bets’, exceeded 10% in the first half of the year and our NGR has been growing even faster. In the first quarter it increased by 23% and in the second by 44%. This shows the high effectiveness of the introduced changes.

“As an e-betting company, we put emphasis on constantly improving our product and the customer experience. We want the Betfan website and the app to be even more engaging, intuitive and fast. We have built solid internal competences in this area and we rely less and less on external partners. We want to actively listen to users because it is for them that we build our product.

“At the same time, we pursue a prudent customer acquisition policy with targeted marketing based on analytics without the industry-wide artificial boosting of bonuses. The result is a high net profit in the first half of this year worth PLN 3.75 million.”

One of the positive effects of the new Betfan strategy was an increase in conversion from registration to the first deposit to 76% and in users activity on the platform. In 2023, the customer base grew substantially, which at the end of June 2023 was 37% higher than in June 2022. One of the ways of its further development is also the newly launched affiliate program and unique media partnerships with market leaders.

At the same time, Betfan is developing a network of stationary betting terminals. As a result, at the end of June Betfan had over 100 of them in Poland. The turnover and NGR in this area have been growing by leaps and bounds. In the first half of 2023, these were higher by 161% and 228% respectively, compared to the first half of 2022. The bookmaker plans to launch another 30 terminals this year.

Eastern Europe

EGT Digital and PublicWin: A Successful Combination in Romania

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One more prominent betting site in the Romanian market enriched its gaming portfolio with the top-performing slots of EGT Digital. The titles of Bell Link and Clover Chance jackpots have won the hearts of the visitors to PublicWin’s site since the very beginning, currently being among their favourites.

Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are happy that EGT Digital’s games are once again demonstrating excellent performance. We would like to thank Public Win for choosing us as one of their providers of high-quality casino games, and I believe that we will soon have the opportunity to expand our partnership with them.”

Alex Marin, COO at PublicWin, said: “EGT Digital’s titles fit perfectly into our concept of always offering to our customers fresh and attractive gaming content. The results so far show that we have made the right decision and in the near future players on our site will be able to enjoy more slot products of the Bulgarian provider.”

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Compliance Updates

Romania Bans Gambling Venues in Small Towns and Villages

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Romania has announced a ban on gambling venues in small towns and villages with populations of less than 15,000 residents.

What’s known as the “law of slot machines” was passed by deputies in the lower house of parliament. “It is the first law adopted in Parliament in 30 years against this mafia that has controlled the political world until now,” said Alfred Simonis, the leader of the Social Democrats.

“Right now we are fighting an industry that has a total turnover of €10-12 billion.”

Industry figures complain they were not consulted, and hope that the authorities will control the black market as they promised.

Despite the unanimous vote, there was some dissent within the chamber. Two opposition parties that want to ban the “scourge” of gambling outright accuse the government of collusion with the gaming sector for not taking a stronger position.

On another front Ionut Mosteanu, the leader of the opposition USR, questioned how lawmakers had set the threshold.

“They thought that slot machines only damage 15,000 people,” he said. “There was not even a debate to see how many townships qualify for this 15,000. Why not 16, 17, why not two million and you would ban them definitively?”

Gambling venues have become ubiquitous across Romania over the last few decades. The National Gaming Office, the state body that monitors and approves the sector, has registered 12,000 sports betting, bingo, casino, lottery rooms.

The state collects taxes from gambling venue licenses and online ticket sales as from the amount betting houses spend on advertising.

There are no recent data to indicate how many people in Romania are addicted to gambling. The last survey was conducted in 2016, and found that there could be around 100,000 addicted people across the country. The number today could be much higher.

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Conferences in Europe

Altenar becomes General Sponsor of EEGS 2024

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Altenar becomes General Sponsor of EEGS 2024
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The acclaimed Eastern European Gaming Summit (EEGS) gladly welcomes Altenar, a leading sports betting software provider, as a General Sponsor for this year’s edition of the event. The conference will be held on 27th and 28th of November at the IEC, Sofia, Bulgaria. For another consecutive year Altenar joins the event as a major sponsor with total commitment for fostering innovation and growth in the gaming and entertainment industry, as a whole. This enduring long standing partnership has brought significant mutual benefits and opportunities for both parties and all event participants over the years.

Altenar is delivering best-in-class solutions for licensed operators around the world. Ranging from a standalone sportsbook product to the provision of a turnkey sportsbook solution, Altenar offers proven stability coupled with a flexible and personalised service.

Launched in 2011, Altenar powers hundreds of online sports betting sites, while their self-service betting terminals and mobile app help ensure they meet all operator needs, with an exponentially growing client base in more than 30 countries.

Altenar COO Dinos Stranomitis said: “In Altenar we consider EEGS and BEGE as a key event to establish connection with East and Southeast Europe. Considering that Bulgaria is playing a key role in that region, our presence is a must. See you in Sofia.”

Altenar is an invaluable partner, thus contributing to the success and vibrancy of EEGS itself. The continued support highlights a shared commitment to excellence and progress within the industry, making this year’s event an essential platform for associated industry luminaries and entrepreneurs to explore the latest trends and opportunities in gaming, entertainment and hospitality in general.

The Eastern European Gaming Summit (EEGS), the premier conference of the region, provides a dynamic platform for industry leaders, innovators, and entrepreneurs to connect, collaborate, and explore the latest trends and opportunities shaping the gaming and entertainment landscape.

No doubt you wish to position your company alongside the Conference and exploit our expertise.

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