Eastern Europe
Betfan with PLN 3.75 Million Net Profit in First Half of 2023
Betfan, a legal Polish bookmaker and one of the industry leaders, generated a total turnover of PLN 213.5 million (EUR 48 million) in the first half of 2023. This is an increase of 8% year-on-year. Bookmaker’s NGR from January to June this year increased by 26% year-on-year to PLN 20.7 million (EUR 4.7 million).
In Q2 2023 alone, the company’s NGR growth was even faster and amounted to 44% year-on-year. In the first half of this year, Betfan generated a net profit of PLN 3.75 million (EUR 0.8 million).
Betfan is an online bookmaker with 98% of its turnover in the first half of 2023 coming from online betting. Hence, the organization primary investments are directed towards the mobile application. In 2023 users saw its new version, both on iOS and Android. The bookmaker focused on the transformation from a marketing-oriented organization to a technology oriented one. The company intends to invest further in this area in the future.
“In 2023, we have been operating according to a new strategy that is already bringing measurable results,” the Chief Executive Officer for Betfan, Lukasz Lazarewicz (pictured), said. “The dynamics of the total turnover, after deduction of bonuses and ‘free bets’, exceeded 10% in the first half of the year and our NGR has been growing even faster. In the first quarter it increased by 23% and in the second by 44%. This shows the high effectiveness of the introduced changes.
“As an e-betting company, we put emphasis on constantly improving our product and the customer experience. We want the Betfan website and the app to be even more engaging, intuitive and fast. We have built solid internal competences in this area and we rely less and less on external partners. We want to actively listen to users because it is for them that we build our product.
“At the same time, we pursue a prudent customer acquisition policy with targeted marketing based on analytics without the industry-wide artificial boosting of bonuses. The result is a high net profit in the first half of this year worth PLN 3.75 million.”
One of the positive effects of the new Betfan strategy was an increase in conversion from registration to the first deposit to 76% and in users activity on the platform. In 2023, the customer base grew substantially, which at the end of June 2023 was 37% higher than in June 2022. One of the ways of its further development is also the newly launched affiliate program and unique media partnerships with market leaders.
At the same time, Betfan is developing a network of stationary betting terminals. As a result, at the end of June Betfan had over 100 of them in Poland. The turnover and NGR in this area have been growing by leaps and bounds. In the first half of 2023, these were higher by 161% and 228% respectively, compared to the first half of 2022. The bookmaker plans to launch another 30 terminals this year.
Eastern Europe
ICONIC21 makes Romania debut with Princess Casino
Live content provider continues to expand into new markets with top online casino operator in Romania now offering its hugely popular games to its players
ICONIC21, the in-demand provider of premium live content, has made its debut in the Romania market through a deal with Princess Casino, one of the top online casino brands in the fast-growing market.
The deal will see Princess Casino gain access to some of the top-performing titles from ICONIC21’s portfolio of live games which have proven to not only meet but exceed player expectations in markets across the world.
This includes classic live table games such as Blackjack and Roulette (including French and Auto Roulette) and popular Asian formats like Baccarat, Bet On Teen Patti and Sic Bo.
Princess Casino players can also experience the provider’s Gravity Series which covers Gravity Blackjack, Gravity Roulette and Gravity Sic Bo. Gravity games take excitement to a new level with additional multipliers of up to 3,000x.
The studio stands out through the quality of its titles, with games broadcast from state-of-the-art studio facilities that make use of the latest audio, visual and streaming technologies. It also has a team of highly experienced game presenters that bring a wow factor to each of its titles.
This has seen ICONIC21 quickly become a must-have provider for operators in regulated markets across Europe and beyond and the provider is confident that players in Romania will be drawn to the high levels of entertainment its games provide.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “We are always working hard to bring our games to more players in more markets and this partnership with Princess Casino is the perfect way to make our debut in Romania.
“Princess Casino is aligned with our commitment to provide games that entertain and excite, keeping players on the edge of their seats from the first round to the last.
“Our portfolio is varied, offering a wide range of live games and formats, many with our own unique twist such as our Gravity. We are confident players at Princess Casino will like what each of our games has to offer.”
Eastern Europe
Stakelogic Announces Romanian Partnership with Game World Casino
Stakelogic continues its expansion into Romania with strategic integration
Stakelogic, has once again strengthened its position in one of Europe’s most exciting jurisdictions, as it today announces that it has completed a strategic integration with one of Romania’s most prominent casino operators – Game World Casino.
Game World Casino is the player’s favorite choice since 1999 when its doors first opened to the land-based market. Since then, and with the emergence of online casino, Game World Casino has received multiple accolades and awards and is one of the most trusted and recognised online casino brands in Romania.
Stakelogic’s slot content will now be featured in front of a loyal new audience. Players can look forward to playing any one of Stakelogic’s slot games including Stone Gaze of Medusa and the developer’s latest release The Watcher™.
Neil Tanti, Senior Sales Manager at Stakelogic said: “Working alongside such a prominent casino in one of the fastest growing regions in Europe, is a great opportunity for us, which is why we are incredibly proud to be partnered with Game World Casino.
“Romania plays such an important part of our expansion strategy and it’s great to see that our online slot content is in such high demand with players.”
Catalin Moise, COO at Game World Casino: “Our players are accustomed to our mission, which is to provide them with exceptional customer experience and to exceed expectations.”
“Bolstering our portfolio with quality slots from providers such as Stakelogic is a normal step that we do to meet player’s expectations, and we are very excited for this new partnership.”
Eastern Europe
Stakelogic Slots Now Live with Stanleybet Romania
Stanleybet.ro players in Romania can now play Stakelogic’s award-winning content
Stakelogic, the industry-leading provider of casino content, has today announced that it has integrated its entire portfolio of award-winning slot content onto Stanleybet Romania.
Over the last few years, Stakelogic has made huge strides within the Romanian market and this latest partnership only looks to strengthen this strategic foothold. On the Stanleybet platform, players can now look forward to playing some of the most immersive and exciting casino games such as Stone Gaze of Medusa™, Gemstone Mine™ and Big Sugar Bonanza.
Stanleybet has quickly established itself as a prominent name in the Romanian market amongst players and it has earned an enviable reputation for its commitment to delivering engaging and immersive casino content to its players.
Neil Tanti, Senior Sales Manager at Stakelogic said: “Stanleybet Romania has quickly established itself as a prominent name in the Romanian market and has garnered a reputation for providing Romanian players with a fantastic destination for great game content.”
“Players of the casino have come to expect engaging and immersive slot content which is why our games will be a great addition to Stanleybet.ro’s casino lobby and we are really excited for the future of this collaboration.”
Catalin Moise, COO at Stanleybet Romania said: “We have been impressed by Stakelogic’s approach to slot innovation which aligns perfectly with our mission to provide players with the best possible experience.”
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