Africa
SportyBet Launches New Television Ad Featuring Three Real Madrid Players

SportyBet, the official partner of Real Madrid in Africa, has unveiled an impressive television commercial featuring three prominent Real Madrid players: Eder Militão, who also serves as a global ambassador for SportyBet, Federico Valverde and Aurelien Tchouameni, who has Cameroonian roots.
This captivating commercial unfolds in an African household and skillfully leverages the star power of Real Madrid’s athletes to showcase the exceptional features of the SportyBet platform.
SportyBet is renowned for its cutting-edge user interface, and in this commercial, it introduces viewers to its unique offerings, including a top-notch video solution that enables live game watching and betting functions.
The production of this commercial maintains a high-end quality while infusing humour to engage the audience effectively.
The television commercial will air across Africa and feature on SportyTV and major pan-regional platforms during significant football leagues and competitions.
SportyTV, a free-to-air linear and online sports television network in Nigeria and Ghana, not only provides live matches in leagues like the Premier League, Bundesliga and Serie A but also features in-house punditry.
Those interested in viewing the commercial can also find it on SportyBet’s official YouTube channel: www.youtube.com/@sportybetafrica.
Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, said: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.
“We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”
SportyBet has solidified its position as a key player in the sports betting industry through strategic partnerships.
For the third consecutive season, it proudly maintains its status as the Official African Partner of Real Madrid Football Club, firmly establishing its presence in the global sports arena.
Additionally, SportyBet continues to nurture its relationship with Premier League giants, Manchester City, for the second consecutive season.
The recent renewal of Michael Essien as their African Ambassador underscores their commitment to engaging with the continent’s football legends.
As they expand their global reach, SportyBet has welcomed Eder Militão as their Global Ambassador this season, showcasing their ambition and growing influence in the sports industry.
These partnerships reflect SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.
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