SportyBet, the official partner of Real Madrid in Africa, has unveiled an impressive television commercial featuring three prominent Real Madrid players: Eder Militão, who also serves as a global ambassador for SportyBet, Federico Valverde and Aurelien Tchouameni, who has Cameroonian roots.
This captivating commercial unfolds in an African household and skillfully leverages the star power of Real Madrid’s athletes to showcase the exceptional features of the SportyBet platform.
SportyBet is renowned for its cutting-edge user interface, and in this commercial, it introduces viewers to its unique offerings, including a top-notch video solution that enables live game watching and betting functions.
The production of this commercial maintains a high-end quality while infusing humour to engage the audience effectively.
The television commercial will air across Africa and feature on SportyTV and major pan-regional platforms during significant football leagues and competitions.
SportyTV, a free-to-air linear and online sports television network in Nigeria and Ghana, not only provides live matches in leagues like the Premier League, Bundesliga and Serie A but also features in-house punditry.
Those interested in viewing the commercial can also find it on SportyBet’s official YouTube channel: www.youtube.com/@sportybetafrica.
Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, said: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.
“We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”
SportyBet has solidified its position as a key player in the sports betting industry through strategic partnerships.
For the third consecutive season, it proudly maintains its status as the Official African Partner of Real Madrid Football Club, firmly establishing its presence in the global sports arena.
Additionally, SportyBet continues to nurture its relationship with Premier League giants, Manchester City, for the second consecutive season.
The recent renewal of Michael Essien as their African Ambassador underscores their commitment to engaging with the continent’s football legends.
As they expand their global reach, SportyBet has welcomed Eder Militão as their Global Ambassador this season, showcasing their ambition and growing influence in the sports industry.
These partnerships reflect SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.
SIS Signs Agreement to Deliver 49’s Live Numbers Draws Products in Africa Through Aardvark Technologies Platform
49’s, 39’s and Fast 15’s to be available across retail and online
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has agreed a deal with platform provider Aardvark Technologies to supply its market-leading live numbers draws content to operators in Africa across both retail and online channels.
SIS-owned 49’s popular live numbers draws offers operators over 200,000 betting events every year including the world-famous 49’s Original Live Draw. 49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live numbers product that provides online and retail operators globally with high-quality live draws presented out of Manchester, United Kingdom, twice daily.
New high-margin 39’s and high frequency Fast 15’s products feature draws taking place every three minutes to provide the most comprehensive offering in the industry.
All product information can be found on 49s .co.uk, where bettors can access results, form and hot and cold balls that are updated in real-time after each draw. In addition, the 49’s brand has a very active social community across Facebook, Instagram and Twitter (@49sdraw) where presenters interact with the loyal fanbase multiple times every day.
The new multi-channel deal with Aardvark Technologies will allow operators in South Africa and other African territories to benefit from SIS’ leading 49’s content portfolio, which comes complete with revenue-boosting, round-the-clock betting opportunities.
The agreement enhances SIS’ reputation as a leading supplier across multiple verticals, further enhancing its footprint in the African market after previous deals with leading operators across the continent.
“49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition,” the Head of Sales Africa for SIS, Joe Andrews, said. “We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark Technologies will go a long way to doing just that.”
“We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals,” Simas Denisovas from Aardvark Technologies said. “Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”
Pariplay® set for rapid South African expansion following Bet Network deal
NeoGames S.A subsidiary Pariplay® has partnered with Bet Network as it prepares for a significant period of growth in the regulated South African market.
The agreement will see the Aggregator utilise Bet Network’s local knowledge and National Manufacturing License to provide certified games across the market, including proprietary Wizard Games content, as well as Ignite® and third-party titles.
Initially, certified products will be approved via the Western Cape Gambling and Racing Board, with a view to expand further across South Africa in the near future.
It becomes the latest commercial expansion by the provider, which has had a strong focus on newly regulated markets such as North America and Latin America in recent months.
Andrew Maclean, VP of Sales at Pariplay®, said: “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge.
“Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
Iain Gutteridge, Managing Director of Bet Network, said: “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.
“By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”
Betwinner Expands Sport Betting Options to Over 45 Sports
Betwinner, an online sports betting and casino games provider which operates with local licenses such as Curacao, Nigeria, and Kenya, announced it has expanded its current sports betting options to include over 45 sports, such as football, cricket, volleyball, hockey, basketball and tennis.
Players interested in placing bets on the new selection of sports can choose from a popular variety of bet types on the Betwinner App, such as accumulator, handicap and total. In addition to its sports expansion, Betwinner also offers betting on eSports, including Dota 2, LoL and Overwatch, as well as on non-standard events like politics, show business and dog racing.
Providing a mix of betting odds, Betwinner gives players the option to place their bets before the start of a sports match or during the game in live bets mode. For example, if players wish to place a bet on one of the variety of football leagues available on the website, which includes the English Premier League, Spanish La Liga, UEFA Champions League and the FIFA World Cup, a Betwinner Registration allows them to bet on football in pre-match, live mode or during the game.
A spokesperson for Betwinner said: “In the online era of betting, BetWinner does not lag behind competitors and has a modern, user-friendly website, as well as apps for different systems. Moreover, the company provides not only betting services but also many other types of entertainment. It is a full-fledged gaming platform with bets on almost all sports, slots, online casino games with dealers, and much more.”
With a Betwinner Login on the platform app, which in 2023 saw 10 million downloads, players can access a range of high-quality, engaging features, such as:
- Huge variety of sports and competitions to bet on
- Welcome bonuses for new players and bonuses for regular customers
- Platform for casino game fans, which includes slot games from over 70 software providers and live casino options, such as blackjack, roulette and baccarat
- Availability of all popular deposit and withdrawal methods
- Quality 24/7 support
- Additional opportunities like access to various lotteries, such as Powerball, MegaMillions and over 33 other options
- Availability of live broadcasts of sporting events
- Fast and convenient Betwinner Casino website and mobile app.
Gaming Americas Weekly Roundup – September 25-October 1
Delasport Signs a Sportsbook Deal for 3 Esports Entertainment Group Brands
TUNDRA’S NEW ‘TEAMMATE’ UNVEILED
ComeOn Group renews sponsorship deal with Sliema Aquatic Sports Club and Sliema Wanderers FC
One Month Left to Nominate for the Casino Guru Awards 2024
Soft2Bet Welcomes Martin Collins as Chief Business Development Officer
Exclusive Q&A w/ Tom Farrell, CMO at ClearStake
Exciting Partnership Alert: Slots Games Streamer Dice Girl Joins Forces with Leading Provider
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
ProgressPlay showcasing latest innovation in Cyprus
IGT Enhances iLottery in Lithuania with Remote Game Server and Compelling eInstants
Incode Technologies and MaxBet Transform Player Onboarding with AI Identity Verification
PRAGMATIC PLAY SCALES SWISS OPERATIONS WITH GAMRFIRST PARTNERSHIP
7777 gaming powers the newly launched website in Romania Win2
St8.io Continues Expansion with Entry into Romania
ESA Gaming Set for South Africa Debut Following Western Cape Certification
eSports6 days ago
‘Break the Meta’: Herman Miller Gaming and G2 Esports Launch Limited-Edition Embody Gaming Chair
Central Europe6 days ago
FeedConstruct Extends Partnership with Czech Handball and Expands Content Portfolio
Africa6 days ago
Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets
Latest News6 days ago
Betting Analytics Website MightyTips.com Signs Player Sponsorship Deal with Sheffield Wednesday Veteran Liam Palmer
Gambling in the USA6 days ago
Gaming Americas Weekly Roundup – September 18-24
Industry News6 days ago
Entain Provides Update on Current Trading and FY23 Guidance
Asia6 days ago
PAGCOR Licensees Give PHP60-M for New VMMC Wing
Latest News6 days ago
FACEIT reveals personal CS:GO wrap up with FACEIT REPLAY