Exbet Lands Partnership with OddsCraft Ahead of Launch

Sports betting exchange Exbet has agreed a strategic partnership with sportsbook technology provider OddsCraft ahead of the launch of an entirely unique set of betting markets.

The agreement will see OddsCraft supply Exbet with bespoke pricing for Exbet’s unique scalar markets, which will allow users to trade sports in the same way that they trade cryptocurrencies on popular exchanges such as Binance.

“There’s a huge global audience trading cryptocurrency as a form of entertainment but there’s currently no sports betting product that speaks their language,” Exbet spokesperson David Evans said. “These are sophisticated customers who understand how to read charts, have a high appetite for risk and want to trade sports like they trade crypto.

“By partnering with OddsCraft, we’re able to price up and offer a completely unique category of markets that are not available anywhere else and appeal directly to the hundreds of millions of crypto traders worldwide.”

“At OddsCraft, we are thrilled to partner up with Exbet,” the co-founder for OddsCraft, Robin Jakobsson, said. “They are building something that simply doesn’t exist elsewhere and we are excited to take that challenge on. We’ll be using our technology and experience to deliver pricing that will facilitate what’s going to be a game-changing new sports betting product.”

In August, Exbet announced that it was closing its open beta ahead of a fund-raising push and a full product launch in early 2024.

Meanwhile, OddsCraft recently landed a major partnership to provide cricket pricing for a market-leading operator.