Latest News
Leading the Way: Soft2Bet at SBC Summit Barcelona

Soft2Bet continues to dominate iGaming events, this time with a comprehensive presence at the SBC Summit Barcelona. Held from September 19 to 21, the event featured industry leaders, panel discussions and cutting-edge solutions with Soft2Bet stealing the spotlight.
Unveiling a New-Look at Stand SB36
Soft2Bet’s redesigned and larger exhibition stand, SB36, was an epicenter of innovation, gathering attention from attendees and industry experts. The company showcased its comprehensive kit of solutions, placing a particular emphasis on its unique gamification technology.
Soft2Bet’s Thought Leadership
While the exhibit showcased the company’s technological prowess, Soft2Bet’s thought leadership was also displayed at the Summit’s key panel discussions.
The Chief Executive Officer for Soft2Bet, Uri Poliavich, participated in the SBC Leaders Summit on September 19, delving into the ‘Behind Closed Doors Economics, Investment and Regulation’ panel. The panel was moderated by Anton Kaszubowski and featured esteemed speakers including Pontus Lindvall (Betsson Group), Daniel Taylor (Flutter Entertainment), Paris Smith (former Chief Executive Officer for Pinnacle), Gustaf Hagman (LeoVegas) and Joanne Whittaker (Betfred).
Poliavich reflected on the panel, saying: “SBC and Rasmus Sojmark, the founder and Chief Executive Officer for SBC, put on a great annual event and for me it was a good personal experience interacting with industry Chief Executive Officer peers.â€
On September 20, Lisa Isaksson, Soft2Bet’s Head of Regulatory and Compliance, added another layer of expertise by sharing insights during the ‘Financial Risks and Rewards of Expanding into New Gambling Markets’ panel. Isaksson noted: “To be truly successful in new markets, we need to marry robust compliance frameworks with agile business strategies.â€
A Hub for Networking and Future Collaborations
The Summit was not just about showcasing products and sharing insights. Soft2Bet’s team maximized the opportunity for interviews, private meetings and networking, laying the groundwork for upcoming partnerships and initiatives. Stay tuned for upcoming interviews with SBC News, featuring expert insights from Poliavich and David Yatom Hay, General Counsel for Soft2Bet. The company also shared an important announcement about the Italian license obtaining. With this strategic venture, Soft2Bet will collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s regulatory body for online gambling, ensuring compliance with local laws and regulations. Soft2Bet also plans to certify the platform in the Italian market, furthering its operational excellence and customer satisfaction.
What’s Next: G2E Las Vegas and SiGMA Malta
The momentum doesn’t stop with SBC Barcelona. Soft2Bet will soon attend several upcoming industry-leading events including G2E Las Vegas (October 9 to 12) and SiGMA Malta (November 13 to 17).
-
Central Europe7 days ago
WinCasino debuts in Warsaw with a new flagship venue
-
Compliance Updates7 days ago
KSA: ZEbetting and Betca Warned About Prohibited Betting Offer
-
Interviews6 days ago
Exploring Uncrossable Rush with Evoplay’s Ivan Kravchuk and SlotCatalog’s Mickey Winitsky
-
eSports7 days ago
Mastercard Extends Partnership with Esports World Cup 2025
-
Latest News7 days ago
New Nevis Online Gaming Bill Takes Effect — What Businesses Need to Know
-
Latest News7 days ago
LeoVegas Group Launches Proprietary Sportsbook in Denmark
-
Australia7 days ago
GLI Reaffirms Sponsorship of Gala Dinner at Regulating the Game 2026
-
Central Europe7 days ago
Playzia Partners with Erwin to Accelerate Growth in German iGaming Market