AMX Sponsors Team Redline to Elevate Global Sim Racing League, Poised for Market Expansion

AMX, an FIA-accredited leader in sim racing, announced the strategic sponsorship of Team Redline, a highly esteemed name in the virtual motorsport world. This collaboration is set to enhance the AMX Global League, extending its appeal and competitiveness globally.

“Three years of specialized technology and platform development have positioned us for this strategic sponsorship. We’re excited to join forces with Team Redline to elevate the sim racing experience,” TJ Han, Operations Director at AMX, said.

According to industry reports, the sim racing market is experiencing substantial growth, both in terms of participants and viewership. AMX is strategically poised to capitalize on this trend, offering significant value to stakeholders including sponsors, hardware suppliers, automotive OEMs, racing teams, and circuits.

Founded over 20 years ago, Team Redline is a professional Simulator Racing Team competing at the highest level of sim-racing esports. Over the years, Team Redline has established itself as a leading force in the competitive esports racing scene, winning numerous accolades in their respective categories and solidifying their reputation as the most successful simulator racing team of all time. Team Redline boasts a roster of talented and experienced sim racers from all over the world, having a mix of real and virtual racing drivers, from two-time Formula One world champion Max Verstappen to sim legend Kevin Siggy.

Simulator racing is widely considered among the motorsport community as the purest form of motor racing, allowing passionate racers to come together and compete on the world stage at a fraction of the cost with equal opportunity. Sim racing is continuing to grow as it bridges the gap between real racing and esports.

“Team Redline is proud to bring on AMX as their newest partner, we see potential in their vision of sim racing, and are excited to have them onboard as a partner for the remaining of this season and the next. AMX are bringing the professionalism of real world racing to sim racing, and it is a project we are excited to be involved in,” Atze Kerkhof, Director of Team Redline, said.