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PA Media Group acquires leading horse racing data company iRace Media

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PA Media Group has extended its global racing position with the acquisition of Asian racing data specialist iRace Media.

Based in Singapore, iRace Media is a leader in the Asian market, working with B2B customers such as The Hong Kong Jockey Club, Singapore Pools, 4Racing and Tabcorp to promote their racing coverage in the region via a range of data and content services, including form guides and interactive tipping content. Its services are built on the most comprehensive racing database in the region and it specialises in localising and translating its content for each of its customer’s target markets. It also produces the award-winning publication “iRace”, the most extensive racing form guide for consumers in Asia.

The acquisition complements the specialised racing knowledge provided by PA Betting Services and together the businesses will offer a wider proposition and enhanced value for customers, creating a global racing database and an expanded distribution network.

iRace Media will continue to operate as a stand-alone business under its CEO and founder, Steve Levar, and will provide expertise of the Asian market to PA Betting Services.

Clive Marshall, CEO of PA Media Group, commented: “PA has delivered content and data with unrivalled accuracy and integrity to our customers in the racing world for over 60 years. The acquisition of iRace Media allows us to expand our reach and services to rightsholders, bookmakers, affiliates and media partners in ever more relevant and creative ways, utilising the power of our global racing database and distribution.”

“We are thrilled to embark on this journey with PA Betting Services,” said Steve Levar, CEO and founder of iRace Media. “Through this acquisition, both companies will benefit from shared resources, expanded R&D capabilities, and a broader talent pool, enabling the development of racing solutions which will transform the racing landscape and create new growth opportunities.”

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Asia

WorldMatch Certifies Games for the Philippines

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WorldMatch has announced the release of the first batch of its certified games for the Philippines market. This significant milestone marks a crucial step in the company’s global expansion strategy and commitment to providing high-quality gaming experiences to Filipino players.

The initial batch, comprising carefully selected games certified to meet the regulatory standards of the Philippines, promises to offer a wide variety of entertainment options for players in the country. From classics to modern titles, each game has been designed to deliver an engaging and enjoyable experience for users.

“This is an exciting moment for us. We are thrilled to bring our expertise and innovation to the Philippines market and collaborate with brand new partners to deliver extraordinary gaming experiences to local players,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

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Asia

BETER to exhibit at SiGMA Asia

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BETER to exhibit at SiGMA Asia
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Leading provider of fast-paced betting content and data to showcase its full suite of esports and sports products at Asia’s leading trade show

BETER, the in-demand provider of next-generation esports and sports betting content and data, will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.

SiGMA Asia is the leading industry conference for operators and suppliers active in the region.

BETER will be exhibiting at SiGMA Asia and will be showcasing its full suite of fast-paced esports and sports betting products and solutions at stand G801.

Its Esports division provides operators with more than 35,000 events each month via its proprietary ESportsBattle tournaments. This covers hugely popular disciplines such as eFootball, eBasketball, eHockey and CS2.

In addition, the company also provides odds powered by official data for more than 400 international esports tournaments covering 60,000 pre-match and live events per year across CS2, Dota 2, League of Legends, Valorant and many more titles.

For its Sports division, the provider will be showcasing its world-renowned Setka Cup table tennis tournaments and Ping Pong Point events, as well as basketball tournaments under its BSKT Cup brand. In total, it offers more than 10,000 betting events each month.

Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services (MTS), which simplify and improve the management of a sportsbook across both traditional sports and esports content, enhancing operational efficiency and delivering improved performance margins.

BETER is shortlisted in two categories at the accompanying SiGMA Asia Awards in the categories of Best E-Sport Provider and Best Virtual Sports Provider. It has also been nominated in the Digital Sports Betting Supplier category at the Global Gaming Awards Asia-Pacific, which takes place as part of SiGMA Asia.

Additionally, BETER, in collaboration with GR8 Tech, will host an exclusive party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating continued partnerships and future successes.

Gal Ehrlich, CEO of BETER, said: “We are thrilled to be attending SiGMA Asia and to be showcasing products and solutions from our esports and sports portfolio. Asia is a fast-growing market and one where players are demanding fast-paced betting experiences, and this is exactly what we offer.

“Our suite of products have proved to be a hit with players around the world, exceeding their high expectations and we expect they will do the same in Asia.”

Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity. 

“This is what makes us the go-to provider for operators looking to offer their bettors next generation experiences across esports and traditional sports and we are excited to showcase our offering to delegates at SiGMA Asia.”

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Asia

PHP12-M CASH AT STAKE IN PAGCOR’S LINKED BINGO GAME

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Millions worth of cash prizes once again await bingo aficionados in the Philippine Amusement and Gaming Corporation (PAGCOR)’s “Mas Pinasayang Bingo Big Time Milyonaryo” linked bingo games slated on June 16, 2024 at the Le Pavillon Metropolitan Park in Pasay City.

A Php2 million cash prize is at stake in Game 10 while lucky winners from Games 1 to 9 will take home Php1 million per game. An additional Php1 million reward is up for grabs in the local games.

For every ticket worth Php3,000, players will get a chance to play four cards per game for 10 games.

To join, players may register and join the games at the host site or at participating Casino Filipino branches in Angeles, Bacolod, Cebu, Grand Regal, Ilocos Norte, Iloilo, Mactan, Mandaue, Olongapo, Tagaytay, Tagum and Talisay.

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