Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Asia

Mercedes-Benz AG Officially Sponsors 2023 League of Legends World Championship Held in Korea

Published

on

Reading Time: 2 minutes

 

Mercedes-Benz AG, as an official automotive partner of the globally renowned game “League of Legends,” is supporting the esports event, the “2023 League of Legends World Championship,” held in Seoul and Busan from October 10 to November 19. This year’s World Championship, where the League of Legends Esports elite will compete for the iconic Summoner’s Cup, is accompanied by Mercedes-Benz for the fourth consecutive year.

In Korea, the epicentre of the esports universe and where League of Legends achieved great success, esports has become a substantial part of Korean culture and industry. The combination of a tech-driven mindset with a passionate community and the pursuit of constant improvement not only led to Korea being a leading nation in Esports but also reflects the brand spirit of Mercedes-Benz.

Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales, said: “The dynamic and innovative mindset of the esports community aligns seamlessly with our brand’s dedication to push boundaries and our pioneering cutting-edge technology. Together with our partner Riot Games, we look forward to being a part of this culture and create a memorable experience for our fans worldwide.”

Naz Aletaha, Global Head of League of Legends Esports, Riot Games, said: “Mercedes-Benz’s and Riot’s joint dedication to excellence and innovation, combined with Seoul’s tech-forward culture, creates a synergy that will enhance the Worlds 23 experience from every aspect.”

Mercedes-Benz Korea, which is sponsoring T1 since May this year, is planning diverse events for Korean fans in line with the 2023 League of Legends World Championship season.

From a sports perspective, expectations are high for T1, which includes Lee Sang-hyeok alias Faker, a superstar in the League of Legends e-sports world. T1, a three-time League of Legends World Champion, is aiming to secure their first League of Legends World Championship victory since 2016, by winning the title in their home country at this year’s World Championship.

‘Faker’ Lee Sang-hyeok, the leader of T1, said: “It is an honor to play in the Worlds here in my home country, the support of the fans and the whole Esports culture in Korea is unparalleled. It is amazing to see a global brand like Mercedes-Benz embrace the passion that defines our community.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.