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Millions of Germans Tune in to Esports

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When the epic showdown in Seoul on November 19 decides the new “League of Legends” world champion, millions of Germans will have tuned in to witness one of the most electrifying esports tournaments in the world. The global phenomenon of esports has become an integral part of the media consumption for many Germans, as revealed in the latest survey conducted by game – The German Games Industry Association in collaboration with the market research company YouGov. Nearly a quarter (23%) of Germans have already caught an esports tournament or match – that’s around 16 million people. The number of esports viewers in Germany has shot up by over 4 million since 2020. Interest is particularly strong among the younger generation, with almost half (48%) of the 16-24-year-olds and 45% of the 25-34-year-olds having indulged in esports broadcasts. Around 27% of the viewers even have their favourite esports teams, whose successes they passionately follow. In total, almost 8 out of 10 Germans (77%) know what esports are or have at least heard of them – a significant boost from the 71% in 2020.

But it’s not just about spectating; approximately a quarter of all gamers (23%) in Germany, roughly 10 million people, have thrown themselves into esports competitions, be it LAN parties or online leagues. Among the 25-34-year-old gamers, more than 4 out of 10 (42%) have jumped into the esports action. In 2020, the percentage of German gamers actively participating in esports was only 18%.

“When thinking of top esports teams worldwide, names like BIG, G2 esports, or SK Gaming increasingly come to mind, and these successful esports organizations are from Germany. It’s become a global phenomenon with millions tuning in for top tournaments and leagues, both here in Germany and around the world. Esports events have become genuine crowd-pullers right here in our country. This phenomenon is being recognized and harnessed in several federal states. For instance, Schleswig-Holstein has official state championships and a funded esports regional center, while North Rhine-Westphalia backs its own talent team through the esports player foundation and Munich is hosting the 2024 League of Legends EMEA Championship, a tournament that Bayern actively vied for. This kind of political support is essential and is helping to make Germany more enticing for gamers and millions of fans,” Felix Falk, Managing Director of game – The German Games Industry Association, said.

Central Europe

MightyTips announces collaboration agreement with Merkur Bets

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MightyTips announces collaboration agreement with Merkur Bets
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MightyTips has announced a brand-new partnership with Merkur Bets targeting German-speaking bettors across Germany.

The move aims to expand the customer base for Merkur Bets, which is striving to build its position as a leading player in several Central European countries.

The exclusive partnership with the MightyTips platform – a tips and predictions hub – is hoped to boost acquisition rates in the region ahead of what is likely to be a busy conclusion to the summer.

The Olympics, the new Bundesliga and Premier League season, and other major sporting events are to take centre stage, with more people than ever engaging with sports betting.

After ten years of operating as XTiP, a recent rebranding means it is now known as Merkur Bets. The sports betting experience has been modernised, as the website now provides an updated design, faster loading times, and enhanced user-friendly navigation.

The change was announced by operators Merkur Group earlier in the year and included a fresh logo and redesigned aesthetics across both its online and physical outlets.

Stefan Bruns, CEO of Online Gambling and Sports Betting at Merkur Group, cited it as a new beginning for the company: “The renaming of XTiP to Merkur Bets is not only a new beginning, it also offers the opportunity to establish a completely renewed approach to sports betting within the Merkur Group.”

Since 2013, Merkur Group has been one of the leading operators in Germany. Its origins stretch back to 1957, when it was founded as a family-owned business by Paul Gauselmann.

Eugene Ravdin, MightyTips Communications and Marketing Manager said: “We are delighted to collaborate with Merkur Bets. They are one of the biggest betting companies in Europe and our services can further solidify their reputation as a leading player in this sector.”

Martin Collins, Head of Affiliates at Merkur Group added: “We are very pleased to continue our work with the MightyTips team. Both sides bring great knowledge to the table for our core markets, and we look forward to a long-term beneficial partnership.”

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Central Europe

SYNOT Successfully Entered the Swiss Market with Casino Products

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SYNOT, a leading provider of gaming systems and casino equipment, has entered the Swiss market with the installation of its products at Casino Admiral Mendrisio.

The first installation included a set of Eclipse FL-32 cabinets with the latest version of the Firebird Red gaming system. This version offers a range of original games including 6 Hold & Respin titles and over 40 classic games. Shortly after the successful first installation, the company also launched Firebird slots at the St. Gallen Casino.

“The Swiss market is one of the most lucrative casino markets in Europe and therefore we consider this launch a great success. The market is highly regulated and competitive. In addition, operating gaming equipment in this country requires GLI-11 certification, including the appropriate certification transfer for the Swiss market. Of course, our company meets all these requirements,” Miroslav Valenta Jr., Sales Director of the SYNOT Group, said.

SYNOT already operates online slots in the Swiss market in cooperation with several operators. Now these popular games will also be available in land-based casinos, specifically in the Firebird Red gaming system. With this step, SYNOT continues its omni-channel strategy, which includes both online and land-based sectors.

“We have high ambitions. Our goal is to gradually bring our products to all casinos in Switzerland. We are seeing an active interest in our products, which we are very pleased about. We also have strong support from our distributor. We are cooperating with our exclusive distributor for Germany and Switzerland – the company E-Systems,” added Miroslav Valenta Jr.

“After many positive feedbacks from German casinos throughout the past years, it soon became our combined goal to also enter the competitive Swiss market, which we have successfully achieved now! Many thanks go to our long-term partner Casinò Admiral Mendrisio, who acted quickly and therefore was able to celebrate the debut of SYNOT’s great cabinets & games in all of Switzerland. We’re looking forward to many more launches in other Swiss casinos in the near future and we’re confident that SYNOT will become an inherent part of the Swiss market product mix,” Thomas Steuer, Sales Director of E-Systems, said.

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Central Europe

OKTO.CASH expands in Germany with bet-at-home go-live

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OKTO.CASH expands in Germany with bet-at-home go-live
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OKTO announced the launch of its advanced cash-to-digital payment solution, OKTO.CASH with bet-at-home, a renowned and established operator in the German iGaming market. This collaboration marks a significant milestone for OKTO, expanding its footprint in Germany and further solidifying its reputation as an innovator in cash-to-digital solutions for iGaming enthusiasts.

OKTO.CASH offers bet-at-home users a hassle-free way to consume iGaming services with cash in real-time. Leveraging OKTO‘s always growing network of over 14,000 points of sale across Germany, including well-known brands such as Aral, Deutsche Post, Esso, Kiosk, Lotto, Shell, and many others, users can effortlessly convert physical cash into digital currency. This streamlined process provides a secure, fast, and easy-to-use top-up method that caters to the preferences of the market.

Richard Greslehner, Head of Product at bet-at-home Internet Ltd commented: “This partnership underscores our dedication to delivering cutting-edge and convenient payment solutions for our customers. With OKTO.CASH, users can now seamlessly deposit their physical cash into their online bet-at-home accounts at their favourite everyday stores.”

“We are thrilled to partner with bet-at-Home for the launch of OKTO.CASH in Germany,” said Mikhail Ovsepyan, Head of Germany at OKTO. “This collaboration underlines our dedication to expanding our presence in the German market and delivering cutting-edge payment solutions that meet the needs of iGaming enthusiasts. We look forward to revolutionizing the gaming payment experience and providing unparalleled convenience and security to users.”

OKTO‘s expansion in the German region follows the approval of both OKTO.WALLET and OKTO.CASH by the German Gaming License Authority (GGL) last year. Embedded into the merchant’s app or website, OKTO.CASH provides users with the fastest and most direct method to upload cash online, eliminating the need for third-party apps. Users can select OKTO.CASH as their payment method, choose the deposit amount, and select the nearest location from over 14,000 points to top up their accounts safely and in real-time.

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