‘Bonuses are the new focus’: Ionut Catalin Marin shares insights on the shift in players’ interests

The online gambling industry is expanding fast, and casinos don’t want to waste any time on laborious marketing strategies.

The customers started to understand the benefits of legitimate casinos and pushed their luck by doing hours of research.

Multiple casino experts saw these changes and had to adapt their businesses to comply with the demands. We managed to see more insights from a trusted analyst and expert in gambling, Ionut Catalin Marin. Here is the resume of one of the most exciting industries online.

Not picking between quantity and quality

After looking at the recent data, Ionut Catalin Marin, the CEO of KingCasinoBonus, highlights the major change in players’ preferences within the gambling industry.

While traditional factors like trust and game variety once determined which casino players would sign up on, now they’ve become secondary decision factors.

Ionut Catalin Marin reveals that 70% of players are now selecting casinos based primarily on the quantity and quality of their bonuses. This evolving trend shows the pivotal role that rewards have gained recently, turning them into a central factor in players’ decision-making processes.

The expert of the day: Ionut Catalin Marian

Ionut Catalin Marian has over 7 years of experience in the gambling field. His current main project is KingCasinoBonus, a multi-country platform dedicated to education, bonus and casino comparison.

His expertise allowed us to gather all this data and speculate the market’s future.

According to Ionut, it’s a bonus bonanza, with welcome offers that will make people stay.

“Just five years ago, it was all about expanding game libraries and adding live dealer options. Now, the focus point has shifted to which businesses can offer the most generous incentives without too much effort,” he explained.

Casino strategies

The reason is simple – bonuses work. The expert pointed out that deals increase player acquisition and make them stay loyal. “Players are gatherers, so they want the best on the market. For operators, providing the right bonuses pays off in spades if done strategically.”

Of course, as Mr. Ionut noted, not all bonuses are the same. Savvy players look for bonuses with the most favourable terms. Innovative casinos monitor the actual value of their bonus programs to ensure they deliver a positive ROI.

Some statistics show that more prominent companies invest around 20% of their income in creating and delivering these bonuses. Smaller casinos must work harder; their rates can get up to 45% of their yearly revenue.

Why are incentives a casino necessity?

Mr. Ionut explained that the market is shifting. Old players don’t change the platform too often like they did in the past. So, the attention is on new players. In order to attract more new customers, casinos compete with each other by offering bonuses.

People appreciate that they can get up to 100 free spins without being obligated to add money. Playing for free helps gamblers understand the games, the platforms, and the overall experience faster and better.

You can find bonuses with no deposit required and low wagering requirements if you research the right casino. Thus, some data shows that people are more interested in small deposit deals than no deposits because the withdrawal minimum increases by a minimum of 100%.

Advice for all players

Our expert advice today is to take advantage of bonuses. You will find bonuses for all sorts of motivations, such as downloading the casino app, depositing $5 with a specific payment option or simply for registration.

You must use them strategically to maximise your playing time and winnings, but don’t let them dictate your overall gambling habits. Find trustful comparison sites, like KingCasinoBonus and use them to guide you to the best promo codes. This way, you can avoid scam websites or expired links.

Don’t open multiple accounts in a short period, even if you see two casinos with amazing deals. Finish the requirements for the first one, think about the pros and cons of the website and check yourself.

You must always remain true to yourself and step away from hunting bonuses when you start thinking only about them.