Latest News
‘Bonuses are the new focus’: Ionut Catalin Marin shares insights on the shift in players’ interests
The online gambling industry is expanding fast, and casinos don’t want to waste any time on laborious marketing strategies.
The customers started to understand the benefits of legitimate casinos and pushed their luck by doing hours of research.
Multiple casino experts saw these changes and had to adapt their businesses to comply with the demands. We managed to see more insights from a trusted analyst and expert in gambling, Ionut Catalin Marin. Here is the resume of one of the most exciting industries online.
Not picking between quantity and quality
After looking at the recent data, Ionut Catalin Marin, the CEO of KingCasinoBonus, highlights the major change in players’ preferences within the gambling industry.
While traditional factors like trust and game variety once determined which casino players would sign up on, now they’ve become secondary decision factors.
Ionut Catalin Marin reveals that 70% of players are now selecting casinos based primarily on the quantity and quality of their bonuses. This evolving trend shows the pivotal role that rewards have gained recently, turning them into a central factor in players’ decision-making processes.
The expert of the day: Ionut Catalin Marian
Ionut Catalin Marian has over 7 years of experience in the gambling field. His current main project is KingCasinoBonus, a multi-country platform dedicated to education, bonus and casino comparison.
His expertise allowed us to gather all this data and speculate the market’s future.
According to Ionut, it’s a bonus bonanza, with welcome offers that will make people stay.
“Just five years ago, it was all about expanding game libraries and adding live dealer options. Now, the focus point has shifted to which businesses can offer the most generous incentives without too much effort,” he explained.
Casino strategies
The reason is simple – bonuses work. The expert pointed out that deals increase player acquisition and make them stay loyal. “Players are gatherers, so they want the best on the market. For operators, providing the right bonuses pays off in spades if done strategically.”
Of course, as Mr. Ionut noted, not all bonuses are the same. Savvy players look for bonuses with the most favourable terms. Innovative casinos monitor the actual value of their bonus programs to ensure they deliver a positive ROI.
Some statistics show that more prominent companies invest around 20% of their income in creating and delivering these bonuses. Smaller casinos must work harder; their rates can get up to 45% of their yearly revenue.
Why are incentives a casino necessity?
Mr. Ionut explained that the market is shifting. Old players don’t change the platform too often like they did in the past. So, the attention is on new players. In order to attract more new customers, casinos compete with each other by offering bonuses.
People appreciate that they can get up to 100 free spins without being obligated to add money. Playing for free helps gamblers understand the games, the platforms, and the overall experience faster and better.
You can find bonuses with no deposit required and low wagering requirements if you research the right casino. Thus, some data shows that people are more interested in small deposit deals than no deposits because the withdrawal minimum increases by a minimum of 100%.
Advice for all players
Our expert advice today is to take advantage of bonuses. You will find bonuses for all sorts of motivations, such as downloading the casino app, depositing $5 with a specific payment option or simply for registration.
You must use them strategically to maximise your playing time and winnings, but don’t let them dictate your overall gambling habits. Find trustful comparison sites, like KingCasinoBonus and use them to guide you to the best promo codes. This way, you can avoid scam websites or expired links.
Don’t open multiple accounts in a short period, even if you see two casinos with amazing deals. Finish the requirements for the first one, think about the pros and cons of the website and check yourself.
You must always remain true to yourself and step away from hunting bonuses when you start thinking only about them.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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