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‘Bonuses are the new focus’: Ionut Catalin Marin shares insights on the shift in players’ interests
The online gambling industry is expanding fast, and casinos don’t want to waste any time on laborious marketing strategies.
The customers started to understand the benefits of legitimate casinos and pushed their luck by doing hours of research.
Multiple casino experts saw these changes and had to adapt their businesses to comply with the demands. We managed to see more insights from a trusted analyst and expert in gambling, Ionut Catalin Marin. Here is the resume of one of the most exciting industries online.
Not picking between quantity and quality
After looking at the recent data, Ionut Catalin Marin, the CEO of KingCasinoBonus, highlights the major change in players’ preferences within the gambling industry.
While traditional factors like trust and game variety once determined which casino players would sign up on, now they’ve become secondary decision factors.
Ionut Catalin Marin reveals that 70% of players are now selecting casinos based primarily on the quantity and quality of their bonuses. This evolving trend shows the pivotal role that rewards have gained recently, turning them into a central factor in players’ decision-making processes.
The expert of the day: Ionut Catalin Marian
Ionut Catalin Marian has over 7 years of experience in the gambling field. His current main project is KingCasinoBonus, a multi-country platform dedicated to education, bonus and casino comparison.
His expertise allowed us to gather all this data and speculate the market’s future.
According to Ionut, it’s a bonus bonanza, with welcome offers that will make people stay.
“Just five years ago, it was all about expanding game libraries and adding live dealer options. Now, the focus point has shifted to which businesses can offer the most generous incentives without too much effort,” he explained.
Casino strategies
The reason is simple – bonuses work. The expert pointed out that deals increase player acquisition and make them stay loyal. “Players are gatherers, so they want the best on the market. For operators, providing the right bonuses pays off in spades if done strategically.”
Of course, as Mr. Ionut noted, not all bonuses are the same. Savvy players look for bonuses with the most favourable terms. Innovative casinos monitor the actual value of their bonus programs to ensure they deliver a positive ROI.
Some statistics show that more prominent companies invest around 20% of their income in creating and delivering these bonuses. Smaller casinos must work harder; their rates can get up to 45% of their yearly revenue.
Why are incentives a casino necessity?
Mr. Ionut explained that the market is shifting. Old players don’t change the platform too often like they did in the past. So, the attention is on new players. In order to attract more new customers, casinos compete with each other by offering bonuses.
People appreciate that they can get up to 100 free spins without being obligated to add money. Playing for free helps gamblers understand the games, the platforms, and the overall experience faster and better.
You can find bonuses with no deposit required and low wagering requirements if you research the right casino. Thus, some data shows that people are more interested in small deposit deals than no deposits because the withdrawal minimum increases by a minimum of 100%.
Advice for all players
Our expert advice today is to take advantage of bonuses. You will find bonuses for all sorts of motivations, such as downloading the casino app, depositing $5 with a specific payment option or simply for registration.
You must use them strategically to maximise your playing time and winnings, but don’t let them dictate your overall gambling habits. Find trustful comparison sites, like KingCasinoBonus and use them to guide you to the best promo codes. This way, you can avoid scam websites or expired links.
Don’t open multiple accounts in a short period, even if you see two casinos with amazing deals. Finish the requirements for the first one, think about the pros and cons of the website and check yourself.
You must always remain true to yourself and step away from hunting bonuses when you start thinking only about them.
Latest News
Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2
From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press “Participate”.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
Latest News
MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
Compliance Updates
Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
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