Latest News
‘Bonuses are the new focus’: Ionut Catalin Marin shares insights on the shift in players’ interests
The online gambling industry is expanding fast, and casinos don’t want to waste any time on laborious marketing strategies.
The customers started to understand the benefits of legitimate casinos and pushed their luck by doing hours of research.
Multiple casino experts saw these changes and had to adapt their businesses to comply with the demands. We managed to see more insights from a trusted analyst and expert in gambling, Ionut Catalin Marin. Here is the resume of one of the most exciting industries online.
Not picking between quantity and quality
After looking at the recent data, Ionut Catalin Marin, the CEO of KingCasinoBonus, highlights the major change in players’ preferences within the gambling industry.
While traditional factors like trust and game variety once determined which casino players would sign up on, now they’ve become secondary decision factors.
Ionut Catalin Marin reveals that 70% of players are now selecting casinos based primarily on the quantity and quality of their bonuses. This evolving trend shows the pivotal role that rewards have gained recently, turning them into a central factor in players’ decision-making processes.
The expert of the day: Ionut Catalin Marian
Ionut Catalin Marian has over 7 years of experience in the gambling field. His current main project is KingCasinoBonus, a multi-country platform dedicated to education, bonus and casino comparison.
His expertise allowed us to gather all this data and speculate the market’s future.
According to Ionut, it’s a bonus bonanza, with welcome offers that will make people stay.
“Just five years ago, it was all about expanding game libraries and adding live dealer options. Now, the focus point has shifted to which businesses can offer the most generous incentives without too much effort,” he explained.
Casino strategies
The reason is simple – bonuses work. The expert pointed out that deals increase player acquisition and make them stay loyal. “Players are gatherers, so they want the best on the market. For operators, providing the right bonuses pays off in spades if done strategically.”
Of course, as Mr. Ionut noted, not all bonuses are the same. Savvy players look for bonuses with the most favourable terms. Innovative casinos monitor the actual value of their bonus programs to ensure they deliver a positive ROI.
Some statistics show that more prominent companies invest around 20% of their income in creating and delivering these bonuses. Smaller casinos must work harder; their rates can get up to 45% of their yearly revenue.
Why are incentives a casino necessity?
Mr. Ionut explained that the market is shifting. Old players don’t change the platform too often like they did in the past. So, the attention is on new players. In order to attract more new customers, casinos compete with each other by offering bonuses.
People appreciate that they can get up to 100 free spins without being obligated to add money. Playing for free helps gamblers understand the games, the platforms, and the overall experience faster and better.
You can find bonuses with no deposit required and low wagering requirements if you research the right casino. Thus, some data shows that people are more interested in small deposit deals than no deposits because the withdrawal minimum increases by a minimum of 100%.
Advice for all players
Our expert advice today is to take advantage of bonuses. You will find bonuses for all sorts of motivations, such as downloading the casino app, depositing $5 with a specific payment option or simply for registration.
You must use them strategically to maximise your playing time and winnings, but don’t let them dictate your overall gambling habits. Find trustful comparison sites, like KingCasinoBonus and use them to guide you to the best promo codes. This way, you can avoid scam websites or expired links.
Don’t open multiple accounts in a short period, even if you see two casinos with amazing deals. Finish the requirements for the first one, think about the pros and cons of the website and check yourself.
You must always remain true to yourself and step away from hunting bonuses when you start thinking only about them.
Asia
Nazara announces five investments totalling INR 196 Crores to drive growth across Gaming and Entertainment
Nazara Technologies Limited (BSE: 543280 | NSE: NAZARA), India’s only listed diversified gaming and sports media company, has unveiled a series of strategic investments aimed at solidifying its position in the gaming and entertainment ecosystems.
Nazara has announced new Investments in Funky Monkeys & Learntube.ai
Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, a leader in indoor soft play centers for children, for INR 43.7 crores. Funky Monkeys operates 11 centers across India, offering interactive play experiences for children.
Co-founders of Funky Monkeys, Binita Putcha and Sanjay Ghadiali, said: “We are excited to join hands with Nazara, whose vision for digital and hybrid entertainment aligns closely with ours. With Nazara’s expertise and resources, we are confident we can scale Funky Monkeys and bring even more joy to children and families across India. We also see synergies with digital IP’s owned by Nazara such as Kiddopia and will work to maximise these opportunities”
Nazara will also invest INR 4.2 crores for a 4.7% stake in Learntube.ai, an AI-powered platform revolutionizing education with 1:1 interactive and gamified learning. Catering to over 20 lakh learners, LearnTube is the world largest personalised learning platform that offers affordable, interactive gamified learning experiences for professional skilling.
“LearnTube’s collaboration with Nazara is a bold step forward in reshaping professional learning and interactive media. We are excited to combine forces to lead innovation on a global scale,” said Shronit Ladhani, Co-founder, LearnTube.
Nazara has Increased its shareholding of existing companies
Nazara will invest INR 148 crores in its existing subsidiaries including Sportskeeda, Nodwin Gaming, and Datawrkz to increase its ownership in them and support their growth.
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Nodwin Gaming: Nazara will invest INR 64 crores through subscription of Optionally Convertible Preference Shares to bolster Nodwin’s growth. The funds will support Nodwins expansion, enhance its intellectual properties (IPs), and strengthen its footprint in emerging markets.
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Absolute Sports (Sportskeeda): Nazara will invest INR 69 crores to purchase shares arising from exercise of ESOPs from the Sportskeeda management to increase its stake to 100% in the company making it a wholly owned subsidiary.
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Datawrkz: Nazara granted in-principle approval for an investment of INR 15 crores in Datawrkz through the subscription of Compulsorily Convertible Cumulative Preference Shares to support ongoing growth of Datawrkz
Speaking on these investments, Nitish Mittersain said: “Nazara is committed to building the largest diversified gaming and entertainment platform out of India and many of our initiatives announced today are geared towards propelling profitable growth in these strategic areas of our interest.”
Latest News
ProgressPlay Shortlisted in Two Prestigious Categories at The International Gaming Awards 2025
ProgressPlay, a leading platform in the iGaming industry, is thrilled to announce its selection as a finalist in the Safer Gambling Award and Innovator of the Year Award (Operator) categories at the upcoming International Gaming Awards (IGA) 2025. This recognition underscores ProgressPlay’s dedication to innovation, player protection, and excellence in iGaming operations.
The Safer Gambling Award nomination celebrates ProgressPlay’s proactive approach to promoting responsible gambling. The company has continually advanced its proprietary automated safer gambling tools, integrating cutting-edge AI-driven features to ensure operators and players remain in control and mitigate risks effectively. ProgressPlay has positioned itself as a trailblazer by prioritising player well-being in building trust and fostering a healthier gambling ecosystem while reducing compliance risks for operators.
Being shortlisted for Innovator of the Year (Operator) reflects ProgressPlay’s relentless pursuit of technological advancement as a B2B specialist within the iGaming industry. With a portfolio of groundbreaking solutions and an emphasis on user-centric design, the company has revolutionised how operators engage with their players. This category highlights ProgressPlay’s unmatched ability to combine technology, creativity, and market insights to deliver exceptional gambling experiences.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, expressed her delight: “Being recognised as finalists in two categories by such a prestigious organisation is a testament to our team’s unwavering commitment to innovation and responsible gambling. At ProgressPlay, we don’t just follow trends; we set them while ensuring the safety and satisfaction of our operator cluster and their players remain paramount.”
The International Gaming Awards, known for spotlighting excellence and leadership across the global gambling industry, will host its gala event in London on February 5, 2025. This ceremony is set to welcome the brightest minds and most influential companies in the iGaming sector, celebrating innovation, responsibility, and operational success.
ProgressPlay is a leading iGaming platform provider, delivering fully managed services alongside white-label and standalone solutions. With an emphasis on innovative technology, player engagement, and responsible gambling, the company powers over 200 brands worldwide, offering a suite of premium gambling products and tools that drive sustainable growth.
ProgressPlay’s CEO Itai Lowenstein said: “ProgressPlay is honoured to be in the company of other industry leaders and looks forward to the opportunity to showcase its continued commitment to excellence at this globally renowned platform and at ICE Barcelona in January.”
Latest News
MGA Games presents Wild Snow Spin, a slot game with variable Free Spins set in the snowy mountains of Central Asia
This new release from MGA Games, a leading provider of casino games in Spain, is a thrilling new game that beautifully combines excitement and nature. The game’s main character is the snow leopard, a majestic creature that serves as an Expanding Wild symbol. When the snow leopard appears, it not only captivates players but also enhances their chances of winning, adding to the excitement with every spin of the reels.
Wild Snow Spin is a 5×3 slot game featuring a Scatter symbol and the opportunity to access a variable Free Spins screen, depending on the number of accumulated counters. This enhances the player’s chances of winning big prizes and provides a unique, immersive experience—a virtual escape to the Asian mountains, all from the comfort of their mobile screen.
The game features a minimum bet of €0.10 and a maximum bet of €20, offering a maximum prize of €42,000. With its realistic graphics and an epic soundtrack, meticulously designed to capture the essence of the winter season, this game is sure to appeal to both slot game enthusiasts and nature lovers alike.
This new release features a rich collection of Asian wildlife-themed symbols: wolves, brown bears, and giant pandas all of which promise an untamed experience. Wild Snow Spin will be available at major online casinos in Spain and .com Markets from November 28th.
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