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Betsson’s possible strategic move: entering the French sports betting market

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In a strategic move that marks its expansion into new territories, Betsson, a prominent name in the iGaming industry, has set its sights on entering the sports betting market in France. This decision is not only about diversification but also a forward-thinking approach, potentially in anticipation of the legalization of online casinos in France. Betsson, a brand already well-established in the online casino realm, sees sports betting as a strategic entry point to explore, test, prepare, and ultimately create a robust database of players.

Anticipation of legalization

The French gambling landscape has been evolving, and industry insiders speculate that online casinos might soon be legalized in the country. Betsson, being a brand synonymous with online casinos, appears to be positioning itself strategically to capitalize on this potential opportunity. By venturing into sports betting, they not only establish a presence in a burgeoning market but also position themselves to seamlessly transition into the online casino space when and if it becomes regulated.

Testing and preparation

Entering a new market requires thorough testing and preparation. Sports betting serves as an ideal testing ground for Betsson to understand the dynamics of the ”ANJ-regulated” French gambling market, consumer preferences, and regulatory nuances. By gaining a foothold in the sports betting sector, Betsson can adapt its strategies, fine-tune its operations, and establish a strong foundation that will serve as a springboard for potential future expansions into other forms of online gambling.

Creating a database of players

One of the key assets in the iGaming industry is a comprehensive and engaged database of players. Sports betting provides Betsson with the opportunity to attract and cultivate a diverse range of players. As individuals engage with the platform for sports wagering, Betsson can gather valuable data about their preferences, behaviors, and gaming habits. This database becomes invaluable for personalized marketing, targeted promotions, and enhancing overall customer experience. A lot of bookmakers are also casino providers, like Wazamba for example.

Probability of conversion

The decision to enter the sports betting market is not just a standalone move for Betsson. There is a calculated probability that sports bettors can be converted into online casino players over time. This strategy is rooted in the understanding that the overlap between these two demographics is significant. As sports bettors experience the user-friendly interface, innovative features, and quality service offered by Betsson in the sports betting realm, the likelihood of them exploring and eventually embracing the online casino offerings of the brand increases.

Betsson’s foray into the French sports betting market is a strategic and forward-thinking move. By diversifying its portfolio and establishing a presence in the sports betting sector, the brand positions itself for potential opportunities arising from the anticipated legalization of online casinos in France. Beyond immediate market entry, Betsson aims to use sports betting as a testing ground, a preparation phase, and a means to create a robust database of players. The calculated probability of converting sports bettors into casino players over time adds an extra layer of strategic significance to this expansion. As the iGaming landscape continues to evolve, Betsson’s move exemplifies a brand staying ahead of the curve in a dynamic and competitive industry.

Asia

Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

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Catena Media Announces Board Changes

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Catena Media’s board of directors announced the appointment of Stephen Taylor-Matthews as non-executive director and the departure of Øystein Engebretsen from the board of directors.

Based in London, Stephen Taylor-Matthews is a tech entrepreneur, executive advisor and investor with over two decades of experience in online gaming, sports betting and data analytics.

He is the founder of Polynate, an AI-first company delivering next-generation sports engagement solutions, and has worked at Underdog Fantasy, GoatGaming and Betgenius in previous roles.

Stephen Taylor-Matthews commented: “Catena Media is in a transformation phase and I’m excited to be joining the board at this juncture and to contributing my industry expertise and insight.”

The appointment coincides with the departure from the board of Øystein Engebretsen, who has served as non-executive director since September 2018.

Erik Flinck, Chairman of the Board of Directors, said: “Øystein has made a valuable and important contribution to Catena Media for more than six years. I warmly thank him for his efforts and wish him well in his current and future ventures. At the same time, I am delighted to welcome Stephen Taylor-Matthews to the board. His experience and expertise will be a valuable asset for Catena Media as we move forward.”

Stephen Taylor-Matthews’ appointment will become effective once all necessary filings are made with the Malta Business Registry, and his term will run up until the end of the next annual general meeting, in accordance with the Maltese Companies Act and Catena Media’s articles of association.

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Endorphina Partners with R. Franco Digital to Expand Reach

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Endorphina Partners with R. Franco Digital to Expand Reach
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The leading online slot games provider, Endorphina, has announced a brand-new partnership with R. Franco Digital, a renowned manufacturer of AWP machines. This collaboration allows Endorphina to expand its reach in the Spanish and Latin American markets.

Endorphina is one of the top iGaming software providers for the B2B market, developing online slots that cater to a wide range of slot enthusiasts. Over the years, the provider has established itself as one of the most innovative slot suppliers in the industry, dedicated to expanding its products to players worldwide.

Zdenek Llosa, Senior Partnership Manager at Endorphina, said: “We are genuinely excited to join forces with R. Franco Digital, a trusted name with a rich legacy in the Spanish and Latin American gaming world. Partnering with a platform that shares our passion for quality and player satisfaction is truly inspiring. Together with the R. Franco team, we look forward to creating memorable, fun experiences that bring joy and excitement to our shared communities across Spain and LATAM. This collaboration feels like the beginning of something truly special.”

Franco Digital, a subsidiary of the Recreativos Franco Group, has been known for providing its customers with the best turnkey solutions for over 50 years. As a pioneering manufacturer of AWP machines, R. Franco Digital is founded on an innovative company culture that uses the best methodologies and technologies available, working with talented and disruptive people to deliver the best solutions.

“At R. Franco Digital, we are always striving to enhance our platform with innovative, top-quality content that resonates with our audiences, particularly in Spain and Latin America. Partnering with Endorphina allows us to bring a fresh, engaging catalog of games to our players, combining our platform’s power with Endorphina’s creativity and expertise. This collaboration underscores our commitment to delivering premium gaming experiences tailored for Spanish-speaking markets,” said Javier Sacristán, International Business Director of R. Franco Digital.

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