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Betsson’s possible strategic move: entering the French sports betting market
In a strategic move that marks its expansion into new territories, Betsson, a prominent name in the iGaming industry, has set its sights on entering the sports betting market in France. This decision is not only about diversification but also a forward-thinking approach, potentially in anticipation of the legalization of online casinos in France. Betsson, a brand already well-established in the online casino realm, sees sports betting as a strategic entry point to explore, test, prepare, and ultimately create a robust database of players.
Anticipation of legalization
The French gambling landscape has been evolving, and industry insiders speculate that online casinos might soon be legalized in the country. Betsson, being a brand synonymous with online casinos, appears to be positioning itself strategically to capitalize on this potential opportunity. By venturing into sports betting, they not only establish a presence in a burgeoning market but also position themselves to seamlessly transition into the online casino space when and if it becomes regulated.
Testing and preparation
Entering a new market requires thorough testing and preparation. Sports betting serves as an ideal testing ground for Betsson to understand the dynamics of the āANJ-regulatedā French gambling market, consumer preferences, and regulatory nuances. By gaining a foothold in the sports betting sector, Betsson can adapt its strategies, fine-tune its operations, and establish a strong foundation that will serve as a springboard for potential future expansions into other forms of online gambling.
Creating a database of players
One of the key assets in the iGaming industry is a comprehensive and engaged database of players. Sports betting provides Betsson with the opportunity to attract and cultivate a diverse range of players. As individuals engage with the platform for sports wagering, Betsson can gather valuable data about their preferences, behaviors, and gaming habits. This database becomes invaluable for personalized marketing, targeted promotions, and enhancing overall customer experience. A lot of bookmakers are also casino providers, like Wazamba for example.
Probability of conversion
The decision to enter the sports betting market is not just a standalone move for Betsson. There is a calculated probability that sports bettors can be converted into online casino players over time. This strategy is rooted in the understanding that the overlap between these two demographics is significant. As sports bettors experience the user-friendly interface, innovative features, and quality service offered by Betsson in the sports betting realm, the likelihood of them exploring and eventually embracing the online casino offerings of the brand increases.
Betsson’s foray into the French sports betting market is a strategic and forward-thinking move. By diversifying its portfolio and establishing a presence in the sports betting sector, the brand positions itself for potential opportunities arising from the anticipated legalization of online casinos in France. Beyond immediate market entry, Betsson aims to use sports betting as a testing ground, a preparation phase, and a means to create a robust database of players. The calculated probability of converting sports bettors into casino players over time adds an extra layer of strategic significance to this expansion. As the iGaming landscape continues to evolve, Betsson’s move exemplifies a brand staying ahead of the curve in a dynamic and competitive industry.
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: āThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā
Paul Witten, Managing Director at SIS, added: āWe are passionate about delivering a greyhound racing service that benefits all of the sportās stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
āOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā
Fruity Treats is the latest cluster pays Slot in Pragmatic Playās multi-award-winning range, joining recent hit Sugar Rush 1000.Ā
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: āThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.āĀ
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.āÆāÆāÆāÆāÆāÆāÆāÆāÆ
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Kambiās Festival of Sportsbook returns for fourth year
Kambiās Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.
Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled āExceptional, everywhere: meeting the increasingly high standards of an evolving marketā, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambiās Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Groupās SVP of Marketing & Communications, said: āWe are excited to once again be welcoming the industry to Kambiās Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā
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