BetGames expands Betway Africa partnership with range of bespoke branded content

Three exclusive new games to be tailored for top-tier operator

Leading live dealer and betting games provider BetGames has agreed a deal with leading global online betting and gaming brand Betway, to provide a trio of games branded for its African operation, expanding and strengthening the partnership between the two.

Players in Africa will soon be able to enjoy a bespoke Betway experience with a casino classic, a high-frequency sports product and a crash game all set to make their way to the operator’s lobby.

As the first game to launch, the Crash Game sees the popular genre come to life with a unique in-play animation, autoplay and auto cash-out functionalities and a 100,000x maximum multiplier. The game was optimized for stability even under weakest network conditions.

All three games have been specifically developed to Betway’s precise requirements and feature its branding front and centre of each fast-paced, contemporary betting experience.

The agreement for the new games is an enhancement of the existing successful partnership and maintains BetGames’ position as a leader in African markets and a provider to top-tier brands.

The content also broadens the provider’s profile as a supplier of tailored solutions following a recent deal which saw Betway renew its exclusive branded Lucky 7 game indefinitely, cementing BetGames’ reputation in the continent.

Commenting on the appointment, BetGames’ VP Sales Africa, James Everett, said: “We’ve enjoyed a fantastic relationship with Betway in Africa and this project to deliver more branded content elevates our alliance.

“Our pipeline of new games in 2023 provides us with an incredible opportunity to put more high-quality entertainment in front of a significant number of new players who will have a greater range of dynamic, fast-paced experiences at their disposal.”

Mark Rowles, Head of Marketing from Betway, added: “We’re delighted to expand our partnership with BetGames for Betway in Africa.  The three new tailor-made games will enhance our customers playing experience, where they can enjoy the latest gaming content in a fair, safe and responsible environment.”