Latest News
QiH Group announces two hires and a promotion as it gears up for a brand overhaul
Affiliate and white label operator QiH Group has announced the appointment of two new members in its UK team and has also promoted Daryl Leagas to marketing communications director.
Daryl has been with the company since 2015, beginning as head of creative before being promoted to design director in 2021. He took up the newly created role last month and said his promotion reflected the company’s focus on driving performance and growing its revenues even further.
“Over the next 12 to 18 months we plan to rejuvenate our entire brand portfolio, focusing on our 12 Tau Marketing Services operator brands, our six Digital Adventure affiliate websites and our own QiH Group identity,” said Daryl.
“We’ve invested heavily in recruiting the right talent to help us drive this forward, and we’re really happy with the quality of the candidates we’ve been able to attract into the business.”
The first of the new hires is Richard Morton, who took up the new role of brand designer last week. Richard has worked in the gaming industry for a number of years, holding various roles at Betway over an almost three-year period and having most recently been lead designer at sports betting consultancy Editech.
In his new role he will report to fellow Betway alum Tom Murch, who took up the post of head of design at QiH Group in May. Murch was design manager at Betway’s Win Technologies for three-and-a-half years before joining QiH and he also previously worked at Gamesys for more than eight years.
Commenting on his appointment, Richard said: “I’m really excited to join the QiH Group family and to be part of helping redefine and grow the brand identity. I was particularly keen to take up the opportunity to work with Tom again. During our time at Betway, Tom and I collaborated on numerous successful projects, ranging from product enhancements to global sporting campaigns and a large-scale brand evolution project. I am thrilled about the potential for us to work together on new and exciting projects here at QiH.”
The second of the new hires is Sharon Joy, who joined this week as head of partnerships. She was most recently commercial manager at TAG Media, having been promoted from affiliate manager. Prior to that, she worked at marketing firm Kushinda, which specialises in working with igaming companies.
Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have secured such an experienced new hire in Sharon. We believe she will do a great job of helping build on our already strong partnerships, with leading operators in both the UK and the US among our clients.
“We also believe our tech upgrade will play a significant role in growing our existing relationships and forging new ones. We’ve recently completed an overhaul of our back end and we now want to make sure our front end is equally good, with a focus on user experience and new brand identities.”
Commenting on her appointment, Sharon said: “I am excited to be joining a company that is growing as fast as QiH Group and I look forward to being part of driving this further forward. Key things that attracted me to the role were QiH’s strong relationships with existing clients, the opportunity to be part of its expansion into new markets, including those in the US, and the chance to work with such a data-focused and experienced team.”
Industry Awards
Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards
Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.
Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.
The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.
Betinia’s shortlisting in the following categories:
- Best Native App,
- CRM Campaign,
- Innovation in Sports Betting,
- Innovation of The Year,
- Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.
Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.
Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”
Latest News
Swintt journeys back through the sands of time in Egypt King Book Hunt
Calling all treasure hunters, thrill seekers and intrepid explorers with a thirst for the unknown – this month, popular premium casino software provider, Swintt, is inviting you back on an epic journey through the sands of time in its action-packed slot, Egypt King Book Hunt.
Set to a backdrop of a long-forgotten temple where mystic relics abound, Egypt King Book Hunt is the third instalment of the popular SwinttPremium series and this time combines simple gameplay and classic graphics and sound with the studio’s much-loved “Book” free spins feature.
Activated whenever three or more of the iconic ‘Book’ symbols appear anywhere on the reels, players will first be prompted to leaf through the pages of an ancient tome until one icon is chosen at random to be the game’s lucky symbol, after which a series of 10 free spins will get underway.
During these bonus games, any instances of the lucky symbol that complete a payline will expand to fill their entire reel – and what’s more, payouts will be awarded for all winning combos regardless of whether the symbols are adjacent or not. On top of that, further free spins can be won for landing additional book symbols and players can even opt to buy into the feature directly.
With Egypt King Book Hunt being available to play with 5 or 10 fixed paylines, players will be able to customise their experience to the level of variance that they’re most comfortable with and they’ll also have the chance to try and double any winnings they collect in an optional risk feature.
David Mann, Chief Executive Officer at Swintt, said: “The fact that the pyramids have stood for thousands of years is testament to them being a design classic – and we feel our Premium slots fall into much the same category! Combining iconic graphics and sound, intuitive gameplay and popular ‘Book’ free spins, we’re sure Egypt King Book Hunt will be a great addition.”
Latest News
MrQ’s affordability and AML check completion rate soars to 55% with ClearStake integration
MrQ.com, the UK’s fastest growing online casino, has seen a dramatic increase in the number of players willing to submit financial data for affordability and source of funds checks after implementing ClearStake’s industry tailored smart financial data request solution.
Through the integration of ClearStake, MrQ enables its players to quickly, easily and securely share data via their banking app in under 30 seconds, rather than having to manually supply physical documents.
55% of MrQ’s players are now seamlessly submitting their financial data, laying rest to the long-held market belief that players are unwilling or unable to share the financial data required for affordability and AML checks.
The adoption of ClearStake was part of a larger review by MrQ of its processes, designed to solve issues surrounding the cumbersome process of manually requesting and analysing documents which had historically seen poor uptake from players.
ClearStake has also enabled MrQ to reduce affordability and AML case review times by 46% through seamless follow up requests and reliable data verified directly from the bank, in contrast to requesting physical documents which are prone to fraud, error and unreliable OCR extraction.
MrQ’s remarkable results will no doubt give comfort to other operators who need to navigate the challenges of an increasing number of checks as the UKGC sets to fulfil the recommendations of the white paper.
Savvas Fellas, Founder & CEO at MrQ.com, said: “At MrQ.com we are committed to our mission of offering ‘value-entertainment’. In today’s regulatory landscape this goes hand-in-hand with the security and wellbeing of our players without negatively impacting their entertainment experience or worse, discouraging them to seek their entertainment from within the regulated space.
“We are constantly looking into new ways of navigating our regulatory obligations by embracing new and up and coming technology services. We share ClearStake’s vision on the utilisation of open banking technology and leveraging this to keep our learning curve ahead of those around us.
“ClearStake offers MrQ a strong route towards achieving seamless affordability and AML checks. ClearStake’s feature-rich platform, player-centric design and speed of integration made them the clear supplier of choice, and we look forward to furthering the capability of the technology around thresholds like Standard Due Diligence and our Enhanced Due Diligence checks.”
Martin Burt, Founder of ClearStake, said: “We are delighted to be working with such a forward-thinking market leader who share our vision of how new technology can transform an industry.
“This partnership with MrQ demonstrates that ClearStake’s technology is trusted by the industry’s leading brands and is a fantastic testament to the strength of our product.
“We are thrilled with the results to date which unequivocally demonstrate players’ willingness to share data when required. Furthermore, we are excited by the opportunity to fully automate once resource intensive compliance processes and continuing to delight both players and operators alike.”
-
Compliance Updates6 days ago
Department of Trust set to meet challenges of new affordability checks
-
Latest News6 days ago
PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
-
Industry News5 days ago
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
-
Industry News5 days ago
Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts
-
Latest News6 days ago
SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
-
Industry News5 days ago
Games Global Announces Launch of IPO
-
Asia6 days ago
Esports media platform TalkEsport raises $1 million in pre-series A funding round
-
Industry News6 days ago
Explore the future of gaming at ICE Barcelona: 20 – 22 January 2025