BetGames set to present curated content offering at ICE London 2024

Leading games provider BetGames is set to showcase its extensive, growing line-up of products at ICE London next month.

With the spotlight firmly on its trademark feature-rich games at stand S4-430, BetGames will be presenting its vast portfolio of content, aimed at converting recreational bettors into casino and games players with a variety of different game categories and unique features.

BetGames’ goal is to nurture players organically through a set of specific nurturing pathways – its hugely successful Skyward Crash game, which launched earlier this year, being a key proponent of this strategy.

Leveraging its global reach via licences in several new regions including MGA, South Africa, Canada and UKGC, BetGames aims to bridge the gap between sports and casino players with its products.

Twain Sport brand products T-Basket and T-Kick serve as the ideal gateway to revolutionising the sports betting space, while bespoke versions of games for emerging markets, including a future emphasis on LatAm, ensure a wider variety of players can access the full portfolio.

This blueprint substantially drives player value while reducing casino acquisition costs. And with its whole content library embracing this core feature, BetGames continues to partner with tier-one operators, such as Betway, Entain, Kaizen Gaming, Betano and Hollywoodbets.

Andreas Koeberl, CEO at BetGames, said: “We head to London for the last edition of ICE in the UK before it moves over to Barcelona in 2025 and BetGames has plenty in store for those looking to elevate their player offering with unique, curated content.

“The last 12 months have put us on a positive trajectory. We’re live in new markets, having obtained additional licences, and with new laws changing we’re looking at stepping further into Brazil to bring our brand of entertainment to a massively exciting market. You can expect plenty of key announcements throughout the upcoming months as we continue to expand our portfolio and global presence.